eCommerce Basics: Affiliate Marketing With Magento
Affiliate marketing is a powerful technique for generating a steady stream of traffic and purchases for eCommerce retailers. Best of all, compared to other marketing strategies, like PPC advertising and content marketing, eCommerce affiliate marketing can be relatively inexpensive, relying on the efforts of a motivated network of affiliates and partners who only benefit when sales are made. Affiliate marketing is an effective, efficient, and measurable way of generating sales and revenue.
What Is Affiliate Marketing?
In a nutshell, affiliate marketing incentivizes third-parties to drive traffic to a website in return for a commission, which can be paid for leads or for completed transactions. It removes much of the day-to-day hassle of running a marketing campaign from the store’s owners and puts it in the hands of affiliates. If those affiliates don’t generate conversions, then they don’t get paid.
The job of affiliates is to push as much highly qualified traffic to a site as possible, and they have many different options for doing so, including blogs, reviews, advertising on relevant content, social media sharing, content curation, editorial content, email marketing, and so on. Read More »