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Using Buyer’s Guides Strategically In Ecommerce

The entire world can be broken down into transactions. It’s more than just basic needs like food and clothing. Shoppers also have wants. Showcasing your products to the people that want what you’re selling is science.

Being good at that science means getting some of the billions of customers out there to buy YOUR product. That’s easier said than done with over 12 million online stores. What a lot of them fail to include is content that makes them stand out.

A great strategy for both highlighting your product and helping your customers is creating a buyer’s guide. Keep reading to learn what buyer’s guides can do for you.

What Is A Buyer’s Guide?

Before we dive in, you may be wondering, exactly what is a buyer’s guide?

A buyer’s guide is curated content that advertises and describes products you’re selling. It’s a tool to both inform customers and upsell your offerings. There are also multiple forms it can take. Buyer’s guides may be gift suggestions, comparisons of similar products, or an in-depth handbook describing what to look for in a particular product.

You’ve likely come across buyer’s guides in the past. Whether you’re buying a car, a gift for dad, or just comparing different air fryers, you want to avoid buyer’s remorse. They can be for big ticket purchases like cars, or even highlight several small ticket items.

Who uses buyer’s guides? More people than you might think. Most people don’t just click “Add to Cart” on the first item they see. Before they make a purchase, they do some research.

Quite literally, buyer’s guides guide buyers.

Making Buyer’s Guides Work For You

Even if you’re not selling directly, a buyer’s guide is still a sales play. You’re helping customers make decisions about exactly what they’re looking for. In fact, half the battle is already fought for you because you’ve got the “what.” All you have to do is convince them on the “why.”

The “why” has to convince them that your product fixes the problem they’re having — whether it’s gifting or choosing between a couple of products. You’re effectively speaking to their pain points, or the reason they’re looking to buy something.

Solving your customer’s pain points should nail the sell, but the “why” also requires knowing “when” and “how” too.

When To Use Buyer’s Guides

Prior to the holiday season is a great time to release buyer’s guides geared toward products. Shoppers looking to find the perfect gift may have trouble coming up with ideas or need help deciding which popular item is best for their loved ones.

Related reading: The Ultimate Ecommerce Holiday Survival Guide >>

Curating top 10 lists of your products is a great way to show potential buyers what people are excited about. Gearing them toward specific audiences can narrow down the niches even more. Pick a few — for Mom or Dad, for college students, for teens, and “the person who has everything” are popular picks. Get creative!

When you’re working with specific products, releasing them around the same time new models come out is both timely and strategic. New games coming out? It’s a great time to talk up specs of computers. Big holiday gatherings coming up? What better time to talk about the best tools for home chefs! A hot summer coming? Air conditioning will be on lots of peoples’ minds.

Doing some research on what and when people buy the items you’re selling can help you determine when to put out your buyers’ guides.

How To Use Buyer’s Guides

If you’re in marketing you know all about the buyer’s journey and how they travel down the funnel. You are also in the thick of the merchant’s journey.

A lot of valuable information can be found in Consumer Reports buyer’s guides. It has tons of reviews, and important facts about safety and performance for items you may well be selling. Their site has plenty of great examples of what an SEO optimized, informative buyer’s guide can look like.

The reason they’re a great resource is because their data is research-backed, and products don’t get a 5 star rating solely because they’ve got lots of affiliate income. People trust Consumer Reports because they’re independently reviewing and have an air of authority.

People looking to buy will often search for reviews on products. When they search, they’ll also find buyer’s guides written by ecommerce business owners just like you. The content is usually less authoritative, but easy to consume. What’s more is that many times there will be reviews from consumer-trusted sources that can help you establish more authority with buyers.

Through link-building strategies, you can heighten your SERP ranks. How do you link-build? There are a number of strategies on our blog on link-building that can be a great help.

Other ways you can achieve this is by researching bloggers, vloggers, and other influencers. Work with them to represent your brand’s products. Send out free products in exchange for reviews. When you can link to influencer content in your buyer’s guides, you’ll not only gain trust — you’ll get sales too!

Tips For Creating Effective Buyer’s Guide

Now that you know what buyer’s guides are and when to use them, you need to know how to create a great one. Here are seven important tips to consider when generating your buyer’s guides.

1. Define Your Audience

Setting up buyer’s guides without focusing on who you’re selling to is like cooking dinner for strangers. When you’re focusing your guides on a specific type of buyer, the content drills down into their needs, wants, and patterns. You can sell better when you have developed a customer profile.

2. Know When to Use What Format

If you’re selling expensive electronics, using specs and feature comparisons can help people make decisions. People that aren’t always looking for your product need a reason to click “buy.” Explaining how to find the best option will not only help them, but it’ll buy you some trust points with them, too.

If you’re selling gifts or novelty items, you might not get the same mileage out of this style. “Top” lists are great for impulse buyers. Maybe they’re searching for a gift for someone hard to shop for, or maybe they’re looking for the most unique kitchen gadgets.

Helping your customers find exactly what they want — whether they realize it or not — is how you increase sales.

3. Template Your Content

When you’re putting a lot of effort into a digital content strategy, consistency is important. One buyer’s guide that is super detailed and full of comparisons and the next that has zilch can make it seem like your team goes rogue. You want a well defined, recognizable asset style.

4. Have (Or Hire) a Solid Content Team

One man shows are great for off-Broadway, but when it comes to ecommerce, it’s hard to do EVERYTHING yourself. Running your business, managing ecommerce sales, and developing content all at once requires a lot of bandwidth. Work with people who eat, sleep, and breathe content. Not only will it free up your time, it’ll ensure your assets are stronger.

5. Do Hands-On Research

It sounds like the opposite of what you’d want to do, but buying and testing your competitor’s products can help you a lot with buyer’s guides. Whether it’s you doing the work or your staff, finding out what you’re better at makes for great content. Knowing where you can’t boast is also important. That also leads into our next point…

Related reading: How To Do Product Research: A Guide to Finding the Best Products for Your Online Store >>

6. Tell the Truth

Besides products, people are looking for honesty. With so many sus 5 star reviews around, it’s hard to tell whether the research people are doing provides them with legitimate information. Play up why your products are better than competitors, but also acknowledge some of the strengths of theirs. It’s a fine line to walk.

You’re not writing an advertisement, you’re creating a buyer’s guide, so you can talk about some of the weaknesses creatively. For example, maybe the cars you’re selling online are last year’s model, but they’re a lot more economical. Speak to your strengths and don’t turn off customers with blowing smoke.

7. Be a Stickler About Quality.

Is your guide customer-friendly? Does it speak the language of your customers? Is it too high level? Not high level enough? Does it contain a CTA? Is it coming off as a sales pitch rather than being informative? These are just some of the questions you should be thinking about.

Other things you should be thinking about are more technical. Is it optimized for search engines? Have you done keyword research? Is it aligned with the results you find for the keywords you’re including? Have you backlinked to your own products? Go back and check everything to ensure it’s SEO friendly.

Related reading: How to Do SEO for Ecommerce Websites >>

8. Keep it Updated

Whether your guide is geared toward the holidays or specific products, we all know that what is selling one year may not be sought after next year. Updating your guides keeps your pages current and ranking, and keeps your customers engaged.

The Bottom Line

We know buyer’s guides are a great asset that can direct customers to your site and result in conversions, but don’t forget about your site’s performance and style, either.

Creating a store on StoreBuilder by Hostdedi gives you all the functionality of the web’s most powerful ecommerce platform — WooCommerce — but faster and easier than anyone else.

Even better, when you host with Hostdedi, you’re getting access to lightning-fast speeds that are crucial to making the sale. You also get our Sales Performance Monitor that’ll inform you of trends in your store so you’re always two steps ahead!

Try StoreBuilder by Hostdedi, and start selling like the ecommerce champions we know you can be. Check out our plans to get started today.

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Ecommerce Search Marketing Basics: The Beginner’s Guide

Running a successful ecommerce business depends on more than just organic search results.

You have to consider other marketing techniques as well. For example, you can rely on ecommerce search marketing to improve brand visibility, traffic, and conversion rates.

But you need to get the paid search basics right for a great return on investment (ROI).

Keep reading to learn:

What Is Paid Search?

Benefits of Paid Ecommerce Search Marketing

Paid Search Basics: Ecommerce Search Marketing Strategies

Final Thoughts: Ecommerce Paid Search Basics — What You Need to Know

What Is Paid Search?

Paid search advertising is a digital marketing strategy where marketers pay to run ads on search engines. The search ad system charges advertisers using a pay-per-click (PPC) and auction-based model.

In other words, paid search works like this: Ecommerce marketers create ads and bid for ad placement by indicating the highest amount they would spend per click and their ad budget for the whole campaign.

Google Ads is a typical example. It analyzes campaign metrics like quality score, keyword research, and usage to optimize ad placement on the Google search engine result pages (SERPs).

Paid search advertising is also known as search engine marketing(SEM) — it doesn’t stop at Google. It applies to search engines like Yahoo and Bing as well.

Benefits of Paid Ecommerce Search Marketing

There are several advantages online stores can enjoy with ecommerce search marketing:

  1. Ecommerce search marketing gives you access to relevant campaign data you can use to optimize for target search terms.

  2. It is a cost-effective way of paid advertisement compared to sponsored content because you only pay the cost-per-click (CPC).

  3. Paid search ads provide ecommerce marketers with better results, as they can rank higher than competitor brands who solely focus on search engine optimization (SEO).

  4. Search engine ranking is immediate, unlike organic SEO content that takes several weeks or months before you see results.

  5. Paid ecommerce search ads increase your brand visibility by making your brand the top-ranking result for search terms you bid on. This way, your target audience can find your business easily.

Paid Search Basics: 8 Ecommerce Search Marketing Strategies

Paid Search Basics — 8 Ecommerce Search Marketing Strategies.

Ecommerce search marketing is challenging initially, but you can do it effectively if you know the paid search basics to set in place for maximum ecommerce sales.

Here are eight ecommerce search marketing strategies that you should implement as an online store owner.

1. Optimize Your Search Engine Ads

To successfully grow your business with ecommerce search marketing, you need to optimize your search ad campaigns.

You should:

  • Perform thorough keyword research — Search for keywords with high commercial intent you can bid on and use for your ad copy.

  • Group relevant ad keywords — Categorize keywords you want your paid search campaign to rank for into ad groups. Also, identify negative keywords to remove from your ad campaigns.

  • Win the ad auction — Your ad placement (or ad rank) will depend on a couple of factors: your maximum bid (your ad budget) and quality score (a metric that search engines use to grade the quality of your advertisement).

2. Prepare Your Ecommerce Store for Mobile Shopping

Mobile shopping is expected to account for over $3.55 million in ecommerce revenue in 2021.

As an online store owner, you must ensure that your online store website is mobile-friendly, so you don’t lose potential customers who find you through ecommerce paid advertising.

3. Improve Your Website Speed

Your website speed plays a significant role in ensuring the success of your online store. For a high ROI of your ecommerce paid advertising, your website should be fast and available 24/7.

One essential way to prepare your webpages for conversion is to use a reliable hosting service and plan. A reliable hosting provider decreases your loading times and helps you avoid website crashes.

At Hostdedi, we offer fully managed WooCommerce hosting that includes an intelligent monitoring system, premium tools, and add-ons to improve website security, speed, and scalability. With this hosting plan, your website can bear traffic surges, encouraging conversions.

4. Target Your Customers on Social Media

Social media advertising is another strategy for ecommerce paid advertising. It can enhance your ecommerce search marketing because social media platforms are powerful places to find and target your ideal customers.

Buffer shares that 73% of marketers believe social media marketing is an effective strategy for their business.

You can use social media channels to target and retarget potential customers of your ecommerce business.

5. Incentivize Your Customers

You will find fierce competition in the ecommerce industry. But you can make your ecommerce paid advertising campaigns stand out by giving incentives.

Use incentives to boost the click-through rate (CTR) of your paid ads. You can offer gifts with purchase, free shipping, percentage off pricing, and more.

6. Run Retargeting Ad Campaigns

The retargeting or remarketing campaign is an ecommerce search marketing strategy that targets searchers who clicked your search ads or reached your website but didn’t convert.

Some of them may be surveying the products, and some may be comparing the options. Or perhaps, something distracted them while they navigated your landing page.

It’s a great idea to reach out to them again.

7. Make Use of User-Generated Content (UGC)

89% of consumers read reviews online before buying a product.

So user-generated content should be a part of your ecommerce search marketing plan.

User-Generated Content (UGC) is the type of content — review ratings, social media posts, and testimonial videos — made by users of your products. So, include UGC in the landing pages linked to your search ads to increase conversions.

Final Thoughts: Ecommerce Paid Search Basics — What You Need To Know

You can get a better ROI on your ecommerce search marketing campaigns by getting the basics right.

Go through the strategies above and craft your overall marketing strategy. Effective marketing means visitors. So make sure to improve your website’s speed.

Prepare your website for conversions with Hostdedi’s fully managed WooCommerce hosting today.

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How to Do Full Site Editing for WordPress

Full site editing (FSE) is a way to use the block editor in WordPress to be able to edit all parts of a site when using a block-based theme that supports FSE.

In order to be full site editing on your site, you will need to be using a block-based theme that supports it. In this case, we are going to be using the TT1 Blocks theme.

In the case of the TT1 Blocks Theme and other block-based themes, you will also need to make sure that the Gutenberg plugin is installed and active on the site. You will also need to make sure that you have not disabled the block editor using a plugin or a code snippet. It is important to take note that the full site editor is still currently in beta and that block themes are still experimental in nature.

These features are still experimental in the plugin. “Experimental” means this is just an early implementation that is subject to potential drastic and breaking changes in iterations based on feedback from users, contributors, and theme authors.

The final sub-components are coming to the upcoming version of WordPress 5.9 for full site editing which is on track to be released on the 14th December 2021.

After you have activated the TT1 Blocks theme on your site, then you will notice a Site Editor admin menu now showing in the WordPress dashboard.

If you click on the Site Editor menu item it will allow you to edit all of the parts of your site using the block editor.

If you wanted to edit a specific template part such as the footer, go to:

Appearance > Template Parts > Footer

You can also create different template parts directly using the full site editor. In this example we are going to create a header.

When creating the template, you can use any of the blocks that are available. There are a number of theme blocks such as site title, site logo, and navigation. A full list of theme blocks includes ones that were added in WordPress 5.8:

  • Site Logo
  • Site Tagline
  • Site Title
  • Query Loop
  • Post Title
  • Post Content
  • Post Date
  • Post Excerpt
  • Post Featured Image
  • Post Categories
  • Post Tags
  • Login/out
  • Page List

Full site editing is a game-changer for WordPress since it enables you to be able to create and edit all parts of your site using the block editor. This makes the experience to edit the site so much faster than before when using a block-based theme on your site. There are a number of block-based themes which can be used.

Another easy-to-use block-based theme to check out is called Tove.

For the moment due to the nature of the full site editing feature, it is recommended to use it on a staging site.

Consider Hosting With Hostdedi

If you have a WordPress site, consider hosting with Hostdedi. Hostdedi fully managed WordPress hosting will boost your site speed, scale for surges of traffic, and improve security too. Managed WordPress hosting will make sure that your plugins are always updated and that you are always running on the most current version of WordPress.

Using Managed WordPress hosting makes it easy to create a staging site for testing out a new theme or plugin changes — without affecting your live site.

Check out our fully Managed WordPress Hosting plans to get started today.

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How To Use WordPress Reusable Blocks

WordPress is one of the most popular platforms for website creation due to its ease of use and wide variety of functionality it offers. Throughout its history WordPress has focused on improving the way site content is edited.

In 2018, WordPress Block Editor became the default editor. It provided a new editing experience to users. This project is known as “Gutenberg” and is available on as well as

Do you find yourself adding the same content to different pages or posts of your site? Have you wondered if there was a faster, easier way? Sound familiar? Thankfully, WordPress has a useful feature you’ll find quite “reusable.”

Keep reading to learn about WordPress reusable blocks and how to use them.

What are WordPress Reusable Blocks?

A reusable block is a collection or combination of some content that can be saved, providing the ability to re-add it to any page or post easily. With the ability to save a snippet of content, WordPress reusable blocks save site editors a lot of time. Instead of writing the same content for multiple posts, one can add the same block to each post.

Want to encourage readers to follow you on social media sites? Create a block with some text and links to your social media handles and save it. On each new post you add to your site, this saved block can be added with a few clicks as opposed to writing and adding the same content every single time you create a new post.

Benefits of Reusable Blocks

Reusability of blocks serves as a tool to save you from repetitive, inefficient work. What’s more, you leave yourself open to making errors. Using reusable blocks prevents time consuming, tiring work. Never again have to go back and forth copying content from one post to another.

A great benefit of reusable blocks is that they are globally synchronized. Let’s say you have a survey form saved and used on multiple posts as a reusable block. At some point you decide to add another field to the form to collect additional information. You can simply edit the block saved and make changes there. All the posts using that block will automatically display its updated state, saving you from editing the survey form in each post manually.

WordPress reusable blocks can also be helpful when it comes to sponsored content. You can create a block for sponsored content, such as the sponsor’s logo along with other content. When needed, you can modify the saved block to replace the logo with a different one across your site with ease.

A few other cases where reusable blocks may come in handy include:

  • Saving and reusing call-to-action sections.
  • A block of featured posts.
  • In list or tabular form.

How to Create Reusable Blocks

All blocks within the Gutenberg editor are individual content elements that can be saved individually as a reusable block. Let’s talk about how to create them.

1. While in the editor, click on add new block button.

In this example we will create a button linking to a URL, using Buttons block. This is, however, just for demonstration purposes. Same steps can be used for any other individual block you may need or use, such as paragraph, image, or list.

2. After adding the button block, assign it some text and a URL.

You can also stylize the button as needed using options available in the block toolbar.

3. Once you are done editing, click on the button with three vertical dots.

Then select “Add to Reusable blocks” from the dropdown. You will be asked to assign the block you are about to create a name which can then be used for quick identification while going through the library of available blocks.

4. Click on the save button and a Reusable block will be created.

This little popup in the left hand corner confirms that a block has been saved to the reusable blocks library.

Adding Reusable Block in Other Posts

Now that we have created a reusable block, we can add this block to a different post or page. Start by creating a new post or page or editing an existing one. There are a few ways a reusable block can be called to a post or page.

1. First is to search for the name assigned to the reusable block while adding a new block.

Alternatively, you can click on the add toggle block inserter button in the top left corner.

2. Go to the reusable blocks tab and insert the required block.

3. Click on the desired block and it will be added to the post or page you are editing.

How to Edit Reusable Blocks

One way to edit reusable blocks is by adding the block to a post and editing the block there. In the previous step, we added our custom button block to a new post. Let’s say we want to edit the URL assigned to the block.

1. Select the block and make required changes.

2. Try updating page changes.

You should be notified that changes are being made to the reusable block and any other areas of site using that same block will reflect these changes.

3. Click save and the changes made will be applied to the reusable block.

Now your edits have been saved.

Converting Reusable Blocks

Changes made to reusable blocks are reflected across your site and anywhere the block is used. This may not be an option you want to take all the time. Sometimes you may want to just edit one block. This is where you would want to convert a reusable block to a normal block.

Once you have added a reusable block to a post or page, you can select the block. You will have the option to convert a block.

Once converted, the block will no longer be a reusable block — so any changes made to it will not be applied to the rest of the reusable blocks you had set up.

Managing WordPress Reusable Blocks

WordPress enables you to access the complete library of reusable blocks. This is another way you can make changes to a saved block.

Click on toggle block inserter button and under reusable blocks, click on the Manage Reusable Blocks link.

You will be redirected to the reusable blocks library. Here you can add new blocks, edit, or delete existing ones as well as import or export blocks from one site to another.

Being able to access all available reusable blocks in one place makes it easier to manage them without having to add a block to post or page before editing. Import and export functionalities let you use blocks created on one site on a different site and vice versa.

Feel Ready To Reuse Some Blocks?

WordPress reusable blocks are a great time saver especially when dealing with a large number of posts and pages of lengthy content. However, time savers like this aren’t of much use if your site runs slowly at the frontend or is a victim of a not-so-suitable host.

You can avoid site speed problems when you’re with Hostdedi Fully Managed WordPress.

Check out our fully managed WordPress hosting plans to get started today.

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The Hidden Costs of Cheap Hosting

Getting something cheaper always sounds like a great idea. Who doesn’t like the thought of saving a few bucks on something you expect to be expensive?

If you’re a bargain hunter, you’ve likely already experienced a bait-and-switch situation. What starts out as a great deal can end up costing more and more.

The same goes for web hosting. Cheap hosting can be appealing at first, but it can come back to bite you in the most unexpected ways.

Keep reading to learn more about the hidden costs within cheap hosting solutions.

What is Cheap Hosting?

Cheap hosting refers to web hosting services that cost less than expected, especially when compared to the cost of similar hosting plans.

It is easy to assume that cheap hosting is synonymous with bad hosting. Some people have had experiences that could back this up, but it isn’t always the case. Sometimes these bad experiences result from customers misunderstanding the tradeoffs made by hosting service providers that enable the company to keep costs low.

Related reading: Shared Hosting vs. WordPress Hosting: What’s the Difference? >>

In other cases, it is a matter of articulating hidden costs. While it is unfortunate, the customer may simply overlook them because they are buried in fine print. The customer signs up expecting a buffet of features. They end up with a one-course meal and the option to pay more for extra items they thought they were already getting.

Depending on your needs, cheap hosting may work for you. The key to figuring out which side of this divide you stand lies in understanding the hidden costs associated with cheap hosting. So let’s take a look at some of them.

What are Some of the Hidden Costs of Cheap Hosting?

Renewal Pricing

Trying to compete with similar price points can be tricky when your offerings are significantly better than the competition. The easiest way to sway customers is to appeal to the customer’s need to save money.

They reduce the initial subscription price, usually for the first year, only to jack it up the following year. It can be more than double your original costs. Many customers fail to notice the low price is only for a limited time, or forget after a year with the service.

When you’re paying $5 or so a month for your hosting, and suddenly you get an annual bill of $180 or more, you’re probably not going to be very happy.

Related reading: What is Web Hosting? A Beginners Guide to Hosting >>

No Managed Hosting Services

Another way web hosts can afford to offer cheaper hosting is by limiting the add-ons that would usually come with their hosting service. These extras convert a regular hosting plan to a managed hosting service, something that’s become fairly standard for most hosting providers in recent years.

Managed hosting services are provided by hosts that handle the day-to-day infrastructure needs with your account. This includes ensuring both system hardware and software are updated regularly and protected against intrusion attempts, as well as regular backups.

For a small business with limited in-house IT capacity, a hosting plan with all this included is a great choice. However, if saving money in the short term is more feasible, cheaper plans are still an option. Just be sure that you have a team capable of handling management and maintenance tasks, so you can avoid problems that can affect your business continuity.

Limited Features

Another thing to pay attention to when it comes to cheap hosting is what features and add-ons you will be missing out on. There are a surprising number of things that fall under this category.

The performance of your hosting infrastructure is one of the more common hidden costs when it comes to cheap hosting. Whatever you save on the subscription costs is bound to affect the infrastructure hosting your applications.

This can mean being put on a shared hosting plan with several customers sharing the same limited server resources. The downsides of this kind of arrangement include slow load times for websites, increased site outages, greater exposure to security risks, and space and bandwidth limitations.

These restrictions may not be a source of concern for a small business with a website that’s not expecting much traffic. However, if you’re looking to get online with the intent of growing your website traffic, this can be a big deal. A dedicated server may be a better option in this case.

In other cases, the hosting provider will choose to omit some value-added services that, while not extremely necessary to your hosting in the grand scheme of things, are nice to have. These add-ons will vary from host to host and include features like daily backups, unlimited email accounts, free SSL certificates, content delivery networks (CDNs), system alerts, virus and spam protection, to name a few.

These add-ons usually are not included by default with a cheap hosting plan, but the hosting service provider will give you the option to add them for a bit of extra cash. By the time you add a few of these choice extras to your hosting service, you will end up with a bill that’s not as cheap as you initially thought.

Support Limitations

The support (or the lack thereof) that comes with cheap hosting can be a dealbreaker in many instances. The choice of a more affordable hosting plan usually means losing out on premium support offerings.

If you encounter an issue, you won’t be able to contact your host’s trained support staff who are available 24/7 to higher paying customers. Instead, you’ll probably have to rely on their knowledge base articles in hopes that your issue is one that’s been covered before.

Related reading: Why Hosting Support Is Important >>

Some hosts do offer access to customer support on their cheaper plans, just not the instant variety. That’s not so great when your website has an outage, and you have to wait twelve hours before you get a response from the support team.

If your business is heavily dependent on your online presence and maintaining maximum uptime, choosing a cheap hosting option that lacks decent support is not a great idea. Access to on-demand technical support will ensure you get the help you need when you need it, keeping your site online and accessible to customers.

Migration Costs

Migration costs are an example of a hidden cost that rarely comes back to bite you, especially if you’ve chosen an excellent hosting company.

However, if you ever do decide that you need to move your website to another hosting service, it would come as a surprise to you that it can cost more than you pay for a yearly hosting plan to do so.

  1. Read the fine print! Don’t get carried away by how affordable the hosting plan is. Web hosting involves more than just having a place to store your web files and run your website. Pay attention to what features the host offers as a part of the plan.

  2. Compare plans and pricing. There are dozens of web hosts out there, so when you spot what looks like a great deal, look for other hosting providers with similar offerings. Compare them to see what features the hosting company dropped to get to that attractive low price.

  3. Ask some questions. You know your needs best when it comes to hosting, so don’t hesitate to reach out to the sales team about any concerns you may have. If you’ve done your research, then you will know what features are a must-have and the ones you can’t live without.

  4. Be on the lookout for reviews from real-life customers. This will help you cut through all the marketing jargon from the service provider. The more you understand what real customers experience, the better you will understand whether the cheap hosting plan will meet your needs.

  5. Pay more for better hosting with no hidden costs because sometimes it’s not worth the hassle in the long run. If you can afford to spend more money on a hosting plan with more features and less of the risk that comes with a cheaper plan, then the wise choice is to do just that.

Looking for a Host That Does it All?

The process of choosing what kind of hosting plan you want first requires identifying what type of site you want to build. This will determine your hosting requirements and serve as a guide for picking an optimized service for your needs. If you need help with figuring all of this out, we can help you select the right plan for your website.

Hostdedi provides fully managed WordPress, WooCommerce, Magento, and lots more. Want to try a host that is upfront on pricing and has all the features you need? Check out our plans to get started today.

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How to Create a WordPress Website for Beginners

You’ve been building your brand behind the scenes. Now it’s time. You know you need a website to launch your brand, but you aren’t sure how to start. The entire idea of the site gives you anxiety. We get it! Building and launching a website can be intimidating. This post will cover step-by-step how to create a WordPress site for beginners.

Believe it or not, it doesn’t take a lot to launch a WordPress website. First, of course, you need an excellent understanding of your brand, its visual identity, and the site’s goals. But from a tech standpoint, the things you need to launch are minimal when you use WordPress.

Keep reading to learn how to create a WordPress website for beginners.

Step 1: Setup

Why WordPress? Many people decide to use WordPress because it has a reputation for being easy to use and free. But even though WordPress is free, where does the cost come from?

Two things you need to launch a WordPress website:

  1. Domain Name. The domain name is the URL for your website. It’s what people type to go to your site. Your brand’s name probably is best, assuming it’s available.
  2. WordPress Hosting. Choosing a company to host your website is one of the most critical decisions for your site. You should select a company that provides fully managed WordPress hosting. Don’t just go with the cheapest option. Instead, read reviews and ask those you know with successful, fully operational websites to make recommendations.

At Hostdedi, we have the perfect plan for beginners to get started with a WordPress site. We call it our Spark plan, and right now, you can start for only $13.30 a month.

No matter where you start, we have plans that meet all of your needs and budgets.

Once you choose your hosting plan and WordPress installs automatically, then you get to start the fun of selecting a WordPress theme and customizing your website.

Step 2: How to Install a Theme

The next step in setting up your WordPress website might be the most fun. It’s choosing a WordPress theme. The theme is a template that controls the appearance of your site. Your WordPress site comes with the WordPress 2021 theme.

Many people find this starting place useful, but you may want to select the theme that most suits your brand image.

Switching between themes and installing new themes is easy. And especially for beginner WordPress users, trying on new themes can be a great way to start.

To choose and install a WordPress theme:

  • Log into your WordPress dashboard
  • Select “Appearance”
  • Choose “Themes”
  • Click “Add New”

Next, search through the thousands of free themes to find one you like. You can even use the filter function to narrow your options.

Once you’ve decided on and installed the theme you want, you can start to customize the WordPress theme.

Step 3: How to Add Posts and Pages to Your Site

Most WordPress tutorials direct you to customize your theme right after installation. But, it’s easier to customize your theme and design if you publish content first.

You can add content to your WordPress site in two ways — posts and pages. Posts are blog entries. They have a publish date, and typically all use the same template. Pages are static parts of your site, like your about or contact information. Pages can use different templates and design elements.

Related reading: The Essential Guide to WordPress Plugins >>

Most websites use a combination of posts and pages. For example, if you’re running a food blog, you would create pages for home, about, contact, and recipes. You would publish each recipe as a post.

To add pages to your WordPress website:

  • Log into your WordPress dashboard
  • Choose “Pages” and select “Add New”
  • You will see the page editor screen.
  • Provide a title for your page
  • Add content, which may include text, links, images, etc.
  • After you have the page as you want it, click “Publish.”

You can repeat this process to add as many pages as you want to your website. And, of course, you can add pages as you recognize the need for them. Before you begin customizing your theme, create two blank pages. One titled “Homepage” and the other titled “Blog.” We’ll use those pages in the next step.

To add posts to your WordPress website:

  • You will see the post editor screen.
  • Provide a title for your post
  • Add content, which may include text, links, images, etc.
  • Select the categories and tags you want for your post.
  • After you have the post as you want it, click “Publish.”

You repeat this process every time you add a post to your site.

Step 4: Configure Your WordPress Theme

Now that you selected a theme and made at least a couple of pages, it’s time to customize the look of your site. Go to “Appearance” and choose “Customize.”

You’ll now see all the options for how to customize your WordPress theme:

Start by clicking “Homepage Settings.”

You can select to use a static page for your homepage or a blog listing that shows all your latest blog posts. If you installed a theme with a cool-looking homepage, but you can’t see it when you preview your site, this is the setting you need to change. Select “A Static Page” under “Homepage Displays.”

Related reading: Beginner’s Guide to WordPress Performance Optimization >>

Remember those blank pages we created in the last step? You can use the dropdown to select “Homepage” under the Homepage and “Blog” for the posts page.

As you make changes, you’ll see a preview of the new homepage to your right. Click through the remaining options to customize your website’s colors, fonts, headers, and footers.

How to Edit a Header and Menu

The header of your website is the top part with your logo and navigation. You’ll want to check out a few sections of the customizer to edit your header:

  • Click on “Site Identity.” Most themes will pull the header logo or site name from this section.
  • Click on “Header.” Themes often include settings for customizing the color and background of the header here.
  • Click on “Menu.” This menu area is where you tell WordPress what links to include in your site’s navigation. To create a menu, click the “Create New Menu” button.

You can also edit menus from the main Dashboard navigation by clicking “Appearance” and “Menu.”

On the “Create Menu” screen, give your menu a name and hit the “Create Menu” button.

Use the box on the left to add pages, posts, or other links to your site’s navigation, and then click the “Save Menu” button.

How to Edit a Footer

When setting up your site, you’ll probably want to edit the footer. The footer in WordPress is the bottom part of your website that appears after the content area. It appears on all pages of your website. You may want to add specific elements to your footer. But, at the least, you’ll want to change the copyright date and perhaps remove the “powered by WordPress” branding. Look for the area labeled “footer.” Once you select the footer area, you should quickly see where and how to edit the footer text.

Some themes will not include the content in the footer section of the customizer. You’ll only see color options:

In that case, you’ll want to head to the “Widgets” section on the customizer menu. You’ll see options to update the content for each section of the footer.

Step 5: How to Add WordPress Plugins to Your Site

The customization options you see under the Customize tab vary by theme. Most people need to install WordPress plugins to complete all the customizations they want for their site.

WordPress plugins are like apps for your WordPress website. You can choose from thousands of plugins to add features and functionality to your site. But before you start going plugin wild, remember that each plugin you install potentially slows down your site. So only use what you need to make your site operate well.

To install a WordPress plugin on your site:

  • Log into your WordPress dashboard
  • Choose “Plugins”
  • Select “Add New”
  • From there, you can search through all of the WordPress plugins to find what you’re looking for.
  • When you find the plugin you want to use, click “Install Now.”
  • Select “Activate”
  • You’ll automatically redirect to the tab containing all of your site’s installed plugins. You also will see a message at the top of the screen confirming the plugin’s activation.
  • Go to “Settings”
  • Select the plugin you installed
  • Fill in any blanks you need to so the plugin is fully functioning.

Remember to uninstall any plugins you aren’t using to ensure that they don’t slow down your site. Also, update plugins as updates become available to keep them fully functioning.

Typical uses of plugins include:

  • Adding fonts to your site
  • Adding meta tags
  • Backing up your site

How to Add Fonts

You don’t have to install custom fonts on your site. Instead, you may choose to use the fonts that are part of your theme. But if you want to add them, custom fonts can improve the typography and user experience. They also can make your site stand out from others using the same theme.

There are various places online to get free fonts for your site, including Google Fonts. Google Fonts is the largest, most popular, free font library for websites. You can add Google Fonts to your website manually or using a WordPress plugin.

To install Google Fonts to your site with a plugin:

  • Log into your WordPress dashboard
  • Click “Plugins”
  • Choose “Add New”
  • Search for “Easy Google Fonts”
  • When you find the plugin, click “Install Now”
  • Select “Activate”
  • Select “Appearance”
  • Select “Customizer”
  • Click “Typography” to see font choices
  • Choose from the drop-down menu and select “Edit Font” to change the fonts on specific sections of your site
  • Save your changes

Remember that loading a lot of fonts onto your website can slow it down. It’s best to choose one or two fonts and use them across your site.

How to Add Meta Tags

Search engines try to gather as much information about your site as possible, including meta tags. Meta tags are data that isn’t visible to users. They’re another way to tell Google about your site.

Meta tags tell Google things like:

  • the meta description
  • author
  • type of document
  • language
  • copyright

You don’t need to include keywords in your meta tags. Those haven’t ranked since 2009.

Related reading: Top 5 Tips for Website Speed Optimization >>

The default installation of WordPress doesn’t contain meta-tag data, so you have to add them yourself. You can add meta tags to your site manually or through a WordPress plugin.

To add meta tags with a WordPress plugin:

  • Log into your WordPress dashboard
  • Click “Plugins”
  • Choose “Add New”
  • Search for “Meta Tag Manager”
  • When you find the plugin you want to use, click “Install Now.”
  • Select “Activate”
  • You’ll automatically go to the tab containing all of your site’s installed plugins. You also will see a message at the top of the screen confirming the plugin’s activation.
  • Go to “Settings”
  • Select “Meta Tag Manager”
  • Create tags and assign them to different areas of your site, as directed by the plugin.

Step 6: How to Back Up Your WordPress Website

It may seem silly as you launch your site to think about a backup, but you want to protect your work right from the beginning. A backup is a copy of your site that you can restore if something goes wrong and your site disappears. You don’t want to lose your content, so a backup of your site protects your time and resources.

A full WordPress backup includes:

  1. Website Files. The files include your theme, plugins, scripts, media, etc. They’re anything dealing with the structure and functioning of your site.
  2. Database. The MySQL database stores your blog posts, comments, and any options you set in the admin area.

You want to back up both to protect your entire site.

3 ways you can choose to back up your site:

  1. Host. The first way to backup your website is the easiest, especially when you choose a host you trust. If you choose a host who does a daily backup of your site, you always have it. You can log on and download a zip file of the backup from time to time for double protection if you choose.
  2. Manually. The second way to backup your site is manually. This method requires you to log into your host server and download your WordPress directory. It’s a little more complicated, but you get used to the process after you’ve done it once or twice.
  3. Plugins. The third method to backup your website is through a plugin. WordPress offers a variety of plugins that automatically backup your site on a chosen schedule.

It doesn’t matter how you choose to back up your site. The most important thing is that you do it to protect your work.

Creating a WordPress Website

Use this post to guide you when setting up a WordPress website for your brand. There are many details to consider when setting up your site, but fortunately you only have to make most decisions once.

Consider Hosting Your WordPress Website With Hostdedi

Now that you know how to create a WordPress website, where will you host it? Consider hosting with Hostdedi fully managed WordPress hosting.

Benefits managed WordPress hosting with Hostdedi include:

  • Faster Websites. All managed WordPress plans include premium image compression, automatic CDN, and advanced caching to deliver the quickest WordPress sites.
  • Automatic Updates. Never worry about updates again with our automatic plugin updates with visual comparisons.
  • Security Monitoring and Support. Our WordPress experts are available around the clock to keep your site running securely.
  • Plugin Performance Monitor. Our exclusive Plugin Performance Monitor tracks your site speed and alerts you when a new or updated plugin starts to slow down your site.

Start building a better WordPress site. Check out our WordPress hosting plans today.

Related WordPress Resources

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How to Launch a WordPress Site: A 7-Step Guide

When it comes to launching a website, WordPress is the most popular platform to use across the globe. Currently, 42.6% of all websites on the internet use WordPress — and it’s no surprise why.

Powerful, flexible, and extremely versatile, WordPress allows its users to quickly create modern websites that are both aesthetically pleasing and fully functional.

WordPress is built on an open-source platform, allowing a diverse range of programmers to contribute to its library of themes and plugins. This means anyone can use this content management system (CMS) without needing advanced coding or web design knowledge.

If you’re unsure how to launch a WordPress site — no matter if you’re a small business owner, a large-scale organization, or an individual — this guide will help you break down all the steps, which include:

  1. Define your purpose
  2. Choose your domain name
  3. Select your web hosting provider
  4. Install WordPress
  5. Pick out your WordPress theme
  6. Install WordPress plugins
  7. Customize your WordPress site

7 Steps to Launch a WordPress Site

1. Define Your Purpose

Before you even get started building a WordPress site, it’s important to define your purpose.

Knowing what type of website you want to run — whether it’s for a personal passion project, an ecommerce business, or a travel blog — is a critical step in uncovering your niche and your site goals. This is also a good time to decide who your target audience is, and how it will affect the style, tone, layout, and imagery or design work you choose to include.

2. Choose Your Domain Name

Once you have defined your WordPress site’s purpose, it’s time to choose your unique domain name. Your domain name should be clear and concise while representing your overall brand or site’s purpose. Try to come up with a name that is easy for users to spell, type into a search bar, or recall, as there are billions of websites currently online.

For example, if you are creating a WordPress site for a business, be sure to use the business name as the domain name. If you intend to brand yourself through your site, you should choose your own name (if available) as the domain name. If you’re having a difficult time coming up with a creative domain name, there are several domain name generators you can use to spark ideas.

Once you have your name chosen, it’s time to see if the domain is available. Not only should it be available on the web, but it should also be available on social media sites (you can manually search for your chosen domain name on these sites) in case you would like to create supporting social media accounts. Additionally, your chosen domain name should not be trademarked with the United States Patent and Trademark Office.

If the domain name you’d like to use is taken, you might still be able to use it by selecting a different top-level domain name extension. This means that, rather than using “.com” after your domain name, you could use top-level domain names like:

● .co

● .biz

● .inc

● .net

It’s important to note that while you can purchase a domain name from several hosting providers, it’s better to do so with the one that is hosting your website. This makes it easy to manage all the details of your site from one centralized platform. Plus, many hosting providers offer domain registration deals when you sign up for a hosting package.

Now that you’ve landed on your official domain name and confirmed its availability, it’s time to select your preferred web hosting provider.

3. Select Your Web Hosting Provider

Successfully launching your WordPress site means selecting the right web hosting provider. A web hosting provider gives you access to a server — or a portion of a server — where your website will run from. These providers typically offer multiple types of servers you can choose from, including:

Shared servers: Several websites are hosted on a single shared server. In this model, server access and configuration are more limited, and performance is based on the load each website is putting on the server.

Virtual private servers (VPSs): A VPS allows multiple websites to run on a single shared server while remaining isolated from one another. Typically, a VPS offers more control and performance than a standard shared server, however, they may require familiarity with server management.

Dedicated servers: A dedicated server is a completely isolated server dedicated to a single website. This type of server offers higher levels of performance and customization, but it does require more advanced knowledge of server management and maintenance. Typically, larger organizations utilize dedicated servers to meet intense traffic demands.

Cloud servers: Similar to a dedicated server, a cloud server provides ultimate control and flexibility when it comes to performance and server customization. However, cloud servers provide more scalability, as they do not require changes in hardware to scale up or down.

If you’re launching your first WordPress site, chances are a shared server or a VPS will provide you with enough processing power and customization for your site’s needs. Just be sure to choose a web hosting provider that provides:

● WordPress compatibility and easy installation

● Affordable, scalable hosting plans

● Automatic SSL certificates

● Automatic WordPress and plugin updates

● Malware monitoring

● Instant backups

● Expert customer support

3. Fully Managed Hosting Plans

On top of these server options, many hosting providers also offer fully managed hosting plans. When it comes to WordPress hosting vs. shared hosting, WordPress hosting allows you to take a hands-off approach when it comes to managing your website and server configuration.

For example, robust web hosting providers like Hostdedi ensure your site stays fast, secure, and updated with a fully managed WordPress hosting plan.

4. Install WordPress

Once you have chosen your domain name and web hosting provider, it’s time to install WordPress. Many hosting providers allow you to install WordPress directly into your account within your control panel (cPanel).

If you’re unsure how to do this, be sure to refer to your web host’s WordPress installation documentation or reach out to customer support for assistance. In addition, you can reference the WordPress Codex for more information about the website installation process.

5. Pick Out your WordPress Theme

With WordPress successfully installed within your web hosting account, you can now focus on choosing your site’s theme and activating it. WordPress offers several themes for all types of websites that require minimal knowledge of coding or web design, including both free and premium themes.

To browse through WordPress’s library of themes for your site, hover your cursor over the “Appearance” tab in your WordPress dashboard and click on “Themes.” Here, click “Add New” and you can search for a theme that fits your site’s aesthetic and goals. When you’ve chosen a theme, navigate to the “Activate” button and click it.

Note: Before committing to a theme, WordPress gives you the option to see a preview of what your site would look like with any theme offered. Simply hover your cursor over a theme and select “Live Preview.”

Because WordPress offers so many theme options, it can be overwhelming to choose the best one for your site’s needs. Be sure to list out all the features and functionalities you want your site to have before browsing the theme library, and double-check what widgets come with the themes you like. Also, it’s important to select a mobile-friendly WordPress theme that automatically optimizes your site for mobile devices.

6. Install WordPress Plugins

When launching a WordPress site, you’ll have the option to select and install WordPress plugins. These plugins add extended functionality to your site, such as enhanced security features, ecommerce tools, and search engine optimization (SEO) tools. Currently, some of the most popular WordPress plugins include:

● Contact Form 7

● Yoast SEO

● WooCommerce

● Jetpack

● Elementor Website Builder

To install a WordPress plugin, simply navigate to the “Plugins” tab of your WordPress dashboard and click on it. Here, select “Add New” at the top of the page. Once you have searched for and selected a plugin you would like to use, click “Install Now” and then “Activate.” After you’ve activated your plugin, WordPress will walk you through the setup and configuration process.

Note: You can download third-party plugins from sites other than WordPress and upload them to your WordPress dashboard. To do this, simply click “Add New” and choose the option that says, “Upload Plugin.”

7. Customize Your WordPress Site

Before officially launching your WordPress site, it’s important to customize it based on what information you would like to include and how you want your site to look. This includes making changes to the theme you’ve chosen, adding product pages, or writing a handful of blog posts prior to publishing your site. A few of the most important pages you should add and customize before launch include:

● Home

● Contact Us

● About

● Products or services

● Service areas

● Pricing

If you’re having a difficult time coming up with pages your website should feature, be sure to take a closer look at businesses or individuals in your niche and the websites they run. These sites can provide you with inspiration for creating your own unique WordPress content.

5 Tips to Try Before Launching Your WordPress Website

Once you are satisfied with your theme design and content, it’s important to review these five tips to clean up your WordPress site before you click the “Publish” button.

1. Download a Backup Solution

If your hosting provider doesn’t offer an automatic WordPress site backup solution, it’s important to download your own prior to launch. There are several WordPress backup plugins you can utilize, with some of the most popular being UpdraftPlus, BackupBuddy, and Duplicator. Just be sure your backups are automatically scheduled and are saved on a cloud storage service provider for ultimate assurance.

2. Secure Your Site

WordPress offers several security plugins that work to protect your site from cybercriminals. Prior to launch, be sure to select a security plugin — such as Sucuri or iThemes Security Pro — to safeguard your site from cyber-attacks and keep it secure. This is also when you can establish WordPress user permissions to ensure you or other designated users can access the backend of your site.

3. Check for 404 Errors

404 errors can easily interrupt the user experience, so be sure to comb through your site and eliminate any that exist. The easiest way to check your site for 404 errors is to add it to Google Search Console (GSC) and run a crawl report. If your site hasn’t been added to GSC, you can manually look through your site and ensure that all links are working as expected and pages are loading properly.

4. Inspect All Forms and Media

Just like you need to look through your site for 404 errors, you must inspect all web forms and media prior to publishing. Manually test all your contact forms to ensure they are working properly, and be sure your images, videos, or sliders/carousels are loading correctly.

5. Review Social Integrations

If your WordPress site features a social sharing plugin or other social media integrations, it’s important to check them to ensure they are linking to the appropriate social media accounts.

Once you have completed this checklist, your new WordPress website is ready to publish.

Partner with Hostdedi for Managed WordPress Hosting

WordPress is one of the most user-friendly CMS platforms out there, which makes it a great choice for individuals or businesses who are looking to launch their first site. Featuring a wide range of themes, plugins, and an easy setup process, WordPress makes it possible for anyone to create and run a functioning website without needing advancing coding or web design skills.

Interested in getting even more out of your new WordPress site? With fully managed WordPress hosting plans from Hostdedi, you gain access to a scalable, secure, and fast hosting solution. With Hostdedi, you receive 24/7 WordPress support from a team of experts, always-on security monitoring, and no overage fees, traffic limits, or metered pageviews.

Explore how you can build and run a better WordPress site with Hostdedi today.

Check out our fully managed WordPress hosting plans to get started.

Related WordPress Resources

· What is the WP-Admin Dashboard? Top 11 Features

· How to Customize a WordPress Theme

· Website Builders vs. WordPress: Which One Works Best?

· Shared Hosting vs. WordPress Hosting: What’s the Difference?

· Is WordPress Secure?

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How to Use WordPress Gutenberg Blocks

WordPress is the most popular Content Management System (CMS) in the world. Simply put, a CMS is an interface you use to control the layers of your website.

Each website consists of the front and backend. The frontend is the visual layer, which visitors see when they enter your site, and it is made up of various pages. The backend is the layer you work on to control how your website functions.

Plugins are a good example of backend components that help you add functionality to your website, whether it be security, design, media, and more.

One of the most important types of plugins is page builders. Page builders have drag and drop features that let users see changes in real time. Unfortunately, page builders can add weight to your website because they still use code even if you cannot see it. Weight slows down your website, and that sabotages your search engine ranking.

Having a website that uses clean code, is lightweight, and loads super fast is really important and is now a ranking factor for search engines. If you want to rank at the top of search results, you need to have a site that makes it easy for you to do these things.

The Gutenberg Block Editor

In November 2018, WordPress introduced a new block editor called Gutenberg.

Gutenberg helps you build your websites visually, dragging and dropping, just like page builder plugins. However, it’s not a third-party add-on. It is inbuilt in the core of WordPress itself. It uses clean code, is lightweight, and is super fast. This way, Gutenberg allows you to be search engine friendly. Gutenberg makes it very easy for complete beginners and experts alike to make super-fast websites so they can rank higher organically.

The compositor is called a “block editor” because the content is categorized into “blocks.” Blocks are a handy tool to help you build your site. They help you insert, edit, design, and rearrange multimedia content without having to write custom code. This way, you can focus on creating engaging and quality content without having to worry about code.

Blocks are very flexible, and they allow you to be creative and build your own brand design. One of the best features is the “custom blocks” option which you can use to create unique features that go with your brand aesthetic. Not having to be limited to pre-designed themes and features is creatively liberating.

Gutenberg is More Than an Editor

Gutenberg is revolutionizing the way pages, posts, and products are created, giving WordPress a significant advantage over other CMS options.

Despite this, Gutenberg is a controversial change. Some people think that it is a necessary change, while others prefer the way they have always done things. However, it is beyond doubt that Gutenberg is not simply a new editor. It opens up many possibilities for exciting developments in WordPress.

How to Use the Gutenberg Block Editor

Now that you understand the difference between the Gutenberg block editor and classic WordPress page builders, let’s learn more about how to use Gutenberg. This way, you can see firsthand if the Gutenberg block editor is the right thing for you.

Related reading: A Real-World Guide to Using Gutenberg

How to Add Content in Gutenberg

If you want to add a page title, you can simply type in the “add title” section. After that, you can start adding content to your page by typing in the white space below or by adding a block. We have put together a Gutenberg block tutorial to help you do just that.

After you have done that, you have officially started to design your post or page. Editing and moving the content you add is super easy if you use Gutenberg blocks.

Adding Blocks in Gutenberg

As we mentioned before, the new WordPress editor is called a “block editor” because all content here is divided into blocks. Gutenberg has many types of blocks for whatever kind of content or multimedia you want to use.

You can add a block simply by clicking on the plus sign in the white space or in the top left corner. When you click on it, Gutenberg will offer you a few types of blocks you can add.

There are more than 50 types of blocks from which you can choose. By clicking “browse all,” you can look at all the different types of blocks and choose the best one for the task at hand. There are particular types of Gutenberg blocks for any kind of content, including text, media, design, themes, and embeds.

Editing Blocks in Gutenberg

After you pick your ideal block, follow its instructions to create your content in that block. You can repeat this process many times and add as many blocks as you need.

You can edit any block by selecting it and then viewing the settings for that block. When you choose a block, some settings will appear right above it. You can use the arrows to rearrange the blocks, or press and hold the dots to drag the block to your desired location.

Gutenberg also allows you to save a block as a “reusable block.” By using the Advanced Custom Fields plugin, you can build reusable blocks, which can be used through Gutenberg. This is important if you create designs that you will reuse again because you won’t have to redesign things from scratch, and it will save you time. You can also use different plugins to add section blocks.

A WordPress Gutenberg section block is a valuable feature that allows you to organize multiple blocks inside one section. Any standard or custom Gutenberg blocks can be added to a section, which can then be utilized as a whole block.

How to Publish a Post on WordPress with Gutenberg

Once you are done editing, you have to publish or make your post go live on your website. You can start with the publishing process by clicking on the “publish” button at the top right corner of your Gutenberg page. After clicking on the publish button, there will appear a few options you can alter to your liking.

Visibility settings help you control and restrict who can view your content. You can also schedule posts to go live at a specific date or time. This way, you don’t have to manually push the publish button whenever you want your post to go live. Adding tags is also recommended because they can help viewers find your content.

Before you go ahead and publish your post, Gutenberg allows you to preview how it will look on different screens like desktop, tablet, and mobile.

When you make sure that everything looks great, you are ready to publish your content.

Now You Know

The new WordPress Gutenberg block editor is revolutionizing the way pages, posts, and products are created. With Gutenberg, you can visually design your website without knowing how to code. Now you know the basics of Gutenberg, how to make a post, and how to publish it.

Want to try to use the Gutenberg block editor? Power your website with a professional web host designed for WordPress.

Check out our fully managed WordPress hosting plans to get started today.

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Ecommerce Site Security: 10 Step Audit for Ecommerce Stores

Brick and mortar stores have security cameras, alarms, anti-theft devices, and even guards. When you’re in the ecommerce space, there’s another layer of protection you need to think about: ecommerce site security.

Customers are expected to give a significant amount of their data to you so they can make purchases — names, addresses, credit card numbers, and sometimes passwords. With all this sensitive data, it is important to learn how to protect your online store, and it’s not just about your customers’ information.

In this article, we’ll ask you ten questions that you’ll want to answer if you’re interested in keeping your online store protected. Keep reading to learn how to secure your ecommerce website.

What’s The Worst That Can Happen?

Ecommerce security measures need to be in place for a variety of reasons. Whether it’s staying in compliance or dealing with hackers, there’s a lot to keep in your sights. Especially with the growing shift to ecommerce following the pandemic, retail is a primary target for cyber attacks.

Data breaches can entail stealing information, password guessing, phishing, or even malware infections. Experiencing a breach not only costs you time, money, and reputation, but it chips away at consumer trust as well.

Another common ecommerce security issue is a ransomware attack. Malicious actors can effectively stop your store’s ability to run unless you shell out a hefty sum. Due to the potential revenue that could be lost, especially during a holiday rush, many businesses wind up paying.

It can be a nightmare to deal with, but this could all be avoided by following ecommerce security best practices.

10 Considerations for Ecommerce Site Security

There are plenty of things you can do to lock your site down like Fort Knox. Going through these ten questions will help you safeguard your site and get you on the way to being an expert on ecommerce site security.

First Looks Need Second Glances

1. How Often Do You Look at Your Home Page?

It seems like a no-brainer, but when was the last time you looked at your home page? We generally log into the backend unless we’re looking for something specific. That oversight can lead to missing red flags. There are three major ones: small changes, pop-ups, and redirects.

Small Changes

Small changes like changing a logo or text to display a hacker’s calling card is surprisingly common. Some hackers want to plant their flag and gain notoriety.


Pop-ups advertising products you don’t sell are another warning sign. You can certainly add pop-ups to your site to upsell your own products, but keeping an eye on them to make sure they’re actually yours is always a good idea. Don’t forget to disable your ad-blockers when you’re checking: you can easily miss a malicious pop-up!


Unexpected redirects to other sites that are likely malicious are another reason to take warning. You want traffic to stay on your site and increase your chances of converting visitors. Leading customers away not only affects you, it can put their information at risk and damage your reputation in their eyes.

Being diligent about checking takes time now, but saves a headache later.

Securing Your Customer Base

2. How Much Customer Data Do You Really Need?

Breaches happen even to the best of us. What is really at risk when that happens? Your customer data gets exposed. Storing data like names, addresses, or passwords is unnecessary when you use payment gateways like Stripe.

Keeping that data on file, however, is more than enough to create fraudulent loans in the event of a breach. What’s more, using a payment gateway like Stripe helps you become PCI DSS compliant.

An easy way to mitigate risks if it ever happens at all is not collecting more data than you need. Keep as little data as possible to ensure your customers aren’t at risk. You can’t compromise data you never had in the first place.

3. How Secure are Your Customers’ Accounts?

You can do everything right … and still have customer accounts compromised. Remember the 1995 movie Hackers? Their computer security officer points out that someone didn’t bother reading their carefully-prepared memo on commonly used passwords. Turns out, over 20 years later that’s still actually true.

A common way customer accounts get hacked is through brute force attacks, where a hacker will use easily-available password crackers (yes, you can Google these) and keep guessing until they get the right one.

Nobody likes complicated passwords with special characters they’ll never remember, but it’s certainly safer, especially when your hard-earned money is at risk. Two-factor authentication is another big help, but surprise, surprise: that requires getting people to take the time to do it.

Granted, it’s the user that ultimately opts to be lazy about password security. And if you as a store owner do not enforce it, they won’t have to do it. Look at what happened with Ring security. Even if it was user error, the court of public opinion blames Amazon and not bad password hygiene.

Getting your customers to use strong passwords is the responsibility of the store owner — and not doing it can cost customers a lot of money. It can also cost you reputation points because upset customers can take to social media to talk about their poor experiences.

The Technical Meat and Potatoes

4. Are You On the Right Platform?

The most well-known ecommerce platforms are Shopify, Magento, and WordPress/WooCommerce. One of the reasons they are so popular is that they are very secure solutions.

*Related reading: 10 Reasons to Choose WooCommerce >>*

You’ll want to build your store on a platform that manages to stay ahead of the game. Regular updates that address security vulnerabilities are a must-have in the platform you choose. Has your top choice had data breaches? Is it known for vulnerabilities left open? Make sure to look into this before committing.

There are other considerations involved too beyond just ecommerce site security, but that’s another conversation.

Looking for one of the most secure ecommerce platforms? Hostdedi answers the call.

5. Are You Using the Right Host?

We know hosts aren’t all made the same. Price isn’t the only factor you should be worried about. Some hosting options can affect ecommerce site security. Making the right choice for your store is crucial.

Related reading: Top 10 Questions to Ask a Cloud Hosting Provider >>

When you utilize shared hosting, you’re paying less but potentially risking more. If user accounts aren’t properly separated — and one becomes compromised — that puts everyone on that server at risk. Ensuring your host regularly applies security patches and follows critical security protocols helps you prevent a headache later.

You’ll also want to ask, how do they monitor their networks? What is their protocol for notifying customers about security breaches? Do they provide automatic backups?

Physical security of data centers and where their servers operate is just as important as ecommerce site security. Ask about their plans for servers in case of power outages.

You can certainly opt for cheaper hosting where you handle all of these things yourself. You could also opt for managed hosting services that handle updates and backups while providing you with hosting support, suggestions, and top notch security.

6. Is Your Store’s Software Up to Date?

Updates and patches are released pretty frequently, and with good reason. Exploitative vulnerabilities that can leave you open to attack are coming out faster and faster — leaving you with the task of making sure you’re protected. When you don’t, you open your site up to hackers walking by the all you can eat buffet of access to data.

What needs to be updated? Content management systems, themes, plugins, extensions — and of course your server. Beyond just keeping your ecommerce site secure and protected against vulnerabilities, it can also prevent your site from losing functionality.

A great way to keep tabs on everything is utilizing a hosting provider that provides automatic updates. It’s an easy solution that ensures your site is always at the ready.

Security isn’t a one-and-done deal — all your efforts add up. You can’t rely solely on automated updating to keep you secure, but it does help a lot. However, even the most-secure sites can fall victim to a cyber attack. That’s why there are ten points in this security audit, not just one.

Making A Great Connection

7. Is Your Host PCI DSS Compliant?

If you accept credit card payments — which virtually all online stores do — you have to adhere to the standards set by the payment card industry. An overview of compliance can be found here, but there are over 300 security requirements involved.

PCI DSS Compliance can mean the difference between a sale and a bounce. You can also be fined for noncompliance — and the costs often are the responsibility of the merchants. Being a compliant host saves you money and ensures your customers are using a secure payment gateway.

Here are some basics that you’ll need to include:

  • You need a secure network, which means installing a firewall.
  • Ensure you change your passwords — vendor defaults are not secure.
  • Encrypt the transmission of data.
  • Ensure vulnerability management by updating antivirus programs and versions regularly.
  • Institute strict access control measures and restrict access to cardholder data.
  • Utilize unique IDs for everyone with access to data to monitor usage.
  • Regularly monitor and test networks.

PCI compliance is one of the most important ways to protect your online store because if you want to make sales, your customers need to feel secure typing in their payment information. Ensuring you meet all of the various requirements is a great reason to utilize managed hosting: it’s one less thing for you to spend time and energy on.

8. Are You Using SSL Encryption?

Let’s be clear. A whopping 85% of consumers will avoid an unsecure website. If you’re like us, you notice that little lock in browsers like Chrome that confirm the site you’re browsing is secure and has a valid certificate. What certificate are they talking about? It’s your Secure Sockets Layer certificate.

Why does that make a difference? Because if you’re going to give up data in this century, you don’t want to become the victim of identity theft, find your debit cards have been hot carded, or any number of issues surrounding your personal data being used without your consent.

What’s more, it’s actually harder to find unsecure websites. Google, for one, penalizes unsecure sites and that means they rank lower in the SERPs. Combine being harder to find in the first place with customers noticing your site is insecure and that can translate to fewer conversions.

9. Are You Using a CDN?

If you’re new to the ecommerce space, you might be wondering why this is on the list. Isn’t a CDN what you use to get images and content to load faster? Well, yes. But it also can add security functionality to your site.

CDN providers usually provide additional security features such as malware scanning, blocking spam bots, and more. While a CDN doesn’t outright prevent a DDoS attack, it can certainly help mitigate one. Think of it as a security guard — one of its features is that it monitors and identifies unusual traffic. Once it identifies IP addresses they recognize as malicious, it will block requests.

Another bonus? These processes aren’t hosted on your server — they’re hosted through the CDN server, meaning your site speed doesn’t tank while it’s happening.

There are both free and paid CDNs available. Many hosts also provide access to theirs. Make sure you’re using one that updates and patches often — there’s no sense in doing all the work just to use a CDN with lackluster security.

10. Do You Protect Your Connection in Public Spaces?

A lot of the good work you are doing to protect your online store can be undone with one rookie mistake: using an unsecure connection. In this day and age, you can work from anywhere. Free Wi-Fi is the norm in brick and mortar spaces. People like the freedom of getting out of the office (even the home office) and getting their favorite cup of coffee or in a quiet library.

You may be tempted to just log on and take advantage of the free access, but don’t forget — free isn’t always better. If you’re using an encrypted connection, through a VPN, you can access the net without worrying about who has access to your data.

Finding a secure VPN is easy with a little research, and there are plenty of hosts that offer them as well.

Hostdedi Makes Ecommerce Site Security Easy

When it comes to ecommerce site security, you’ve got a lot to think about. Unless you’re a huge business with the ability to pay a team to keep a watchful eye, chances are you’re going to be doing a lot of this monitoring yourself.

You absolutely can handle all of this — but if you’re looking to focus your time on more important things like selling and updating the content that drives people to your site, there’s a better option.

Hostdedi Fully Managed WooCommerce Hosting “locks up” for you with automatic updates and backups, an ultrafast CDN, and maintaining compliance and certificates. We make it fast, easy, and secure so you can do what you do best: sell.

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22 WordPress Trends & Predictions for 2022

WordPress is almost 20 years old. And through its long and storied history, it has changed quite a bit, with each WordPress version introducing new and improved features. That’s not changing anytime soon.

With WordPress running over 40 percent of all websites on the internet today, the WordPress ecosystem is massive — and its future is looking bright.

To better understand where WordPress is headed, we spoke to WordPress experts and users from all over the world.

Without further ado, let’s take a look at some WordPress trends expected to emerge in 2022. Keep reading to learn about the future of WordPress.

22 Emerging WordPress Trends

Below are a few of the trends related to page building, tooling, and more.

  1. No-Code & Low-Code Tools

“WordPress used to be ‘easy to get started’ a decade ago, but it no longer feels that way,” says Lesley Sim, co-founder of Newsletter Glue. Sim predicts an increase of no-code and low-code tools that will help newcomers get started with WordPress in 2022 and the coming years.

  1. Drag & Drop Builders Are Here to Stay

Drag and drop page builders are the easiest way to develop a whole website without the help of a developer. They are extremely easy to use and very affordable. A good example of this trend is the addition of the new WordPress Gutenberg block editor,” says Leandro Santorsola, entrepreneur, digital consultant, and WordPress user.

  1. Automatic Updates for WordPress

“Automated theme and plugin updates were introduced by WordPress last year. While we generally recommend disabling this feature, we are intrigued by it,” says Darsh Somashekar, co-founder of and CEO of Solitaired.

“For enhanced functionality, many of our customers turn to third-party plugins and custom code. Without a close eye on WordPress theme and plugin updates, these customizations may become inoperable when the theme or plugin is updated. Updates, on the other hand, are critical for maintaining a secure, functional website. Automatic updates may be beneficial for website owners who maintain simple websites and frequently overlook plugin updates.”

At Hostdedi, we agree that automatic updates can be incredibly convenient and useful for WordPress users. It’s why automatic updates are supported in all of our fully managed WordPress and WooCommerce plans.

To prevent any problematic updates, we provide a visual comparison tool, which automatically creates a copy, updates your plugins, and gives you the ability to see what changes (if any) the plugin update made to your site before it goes into production.

  1. Full Site Editing & Collaborative Editing

“We’re going to see a lot of activity in themes and page builders with full site editing (FSE) finally being merged into WordPress core,” says Tiffany Bridge, Product Manager of WordPress and Ecommerce at Hostdedi.

“The market has adapted to the block editor, but it will have more adapting to do as the WordPress editing experience continues to support the legacy Classic Editor, the Block Editor, and page builders in classic PHP-based themes. It will now also have to support block-based themes.”

Related reading: Beginner’s Guide to WordPress Performance Optimization >>

“Also related to the editing experience, a great deal of 2022 is going to be spent refining and enhancing the FSE experience, but I expect the core team’s attention to start turning toward the next phase, which is collaborative editing. I’d expect those features to start rolling out in the Gutenberg plugin as early as late 2022,” adds Bridge.

  1. Reduced Learning Curve for WordPress Beginners

“I think the main trend you’ll see in the near future for WordPress is full site block editing. Using the Gutenberg editor, you’re already able to use blocks to easily redesign pages and posts. However, that functionality is going to be rolled out soon to all aspects of entire sites. This will cut down tremendously on the WordPress learning curve for newbies. However, the challenge here will be achieving optimal site speed while using these full site block editors, as they tend to slow sites down, which Google doesn’t like,” says Scott Winstead, founder of My Elearning World.

Related reading: Why is My WordPress Site So Slow?

  1. Full Site Editing Knowledge Gaps

“As block-based themes and full site editing take over the WordPress landscape, they may create a knowledge gap among WordPress users,” predicts designer, developer, and strategist Daniel Schutzsmith.

“As WordPress core moves to have full site editing and block based themes, a learning gap and technical debt is emerging. Web developers and designers will be clamoring to understand the best way to work with these new technologies quickly,” says Schutzsmith. “Page builders will continue to be used in 2022, but there will be a much larger increase in new websites being built with Gutenberg and utilizing add-ons that make it more usable like Kadence Blocks.”

  1. Fewer Third-Party Page Builders

“I’ve been using WordPress for over 11 years. Based on the latest big changes, I predict there’ll be less reliance on third-party page builders and design plugins for full site editing. The main reason behind this prediction is the roadmap released by WordPress regarding the Gutenberg project,” says Ankit Singla of Master Blogging.

“And, according to the roadmap, full site editing using only Gutenberg blocks is definitely on the table. Not to mention the rise of ‘block themes,’ which are designed to accommodate a wide range of customization options through Gutenberg.”

WordPress Design Trends

  1. Video Headers

“Despite the fact that video headers and backgrounds have been around for a while, they have yet to take off on WordPress websites. Each year, WordPress releases a new default theme that is automatically available to all WordPress users. It incorporates several of the theme’s most powerful features, as well as a few custom elements that add interest,” says Brian Dean, founder of Backlinko and Co-Founder of Exploding Topics.

“The advent of video headers heralds the start of a new trend. We’ll have to keep an eye out for WordPress video headers, as the platform is rapidly gaining popularity worldwide.”

  1. Parallax Effect

“Although parallax is not new, it continues to be a dominant design element in WordPress,” says Steve Scott, CTO at Spreadsheet Planet.

Parallax scrolling, also known as parallax effect, is the effect that occurs when you scroll down a page and the background content moves slower than the foreground content. It’s commonly used on one-page websites, where scrolling is an unavoidable part of the experience, and can be effective if the page contains broken sections of content.

“To implement the parallax effect in WordPress, you can utilize any of the popular parallax plugins or themes. Because this effect has a direct impact on the site’s accessibility and user experience, be careful when choosing a background image,” says Scott.

Related reading: 14 Modern Website Design Trends for 2022 >>

  1. Dark Mode

“Dark mode is an imposing ultra-modern design that creates a vibrant impression while maintaining exceptional clarity and visibility. Additionally, dark mode helps the audience focus more on the content you’re showcasing because it alleviates eye strain,” says Marc Stitt, Chief Marketing Officer at GoFMX.

  1. Chatbots Plugins

“Chatbots are extremely useful when used well. They can help you automate many repetitive tasks, such as answering the same question over and over again. It takes some time to get your business up to speed with this new technology. However, it is worth it for the cost-benefit ratio,” says Santorsola.

  1. Microinteractions

“Microinteractions enable you to breathe life into your website. They create the illusion that the visitor is interacting with the content rather than simply reading it. These minor details contribute significantly to your website’s charm,” says Stitt.

“For instance, when the cursor hovers over an image, it will automatically pop up. Additionally, you can highlight the text and share it directly on social media.”

WordPress Theme Trends

  1. Theme Marketplaces

“Theme marketplaces are a new trend affecting the WordPress ecosystem. Developers of theme customizers are now creating various customizer frameworks in order to enhance and provide a unique editing experience for WordPress users. Post-type templates can now be registered by developers.” — says Stephen Curry, CEO of CocoSign.

  1. Themes Will Be Easier to Change

“In recent years, we’ve seen the growth of theme-based ecosystems, where your theme and related add-ons control much of your site experience. With full site editing and theme.json, WordPress themes will go back to defining the styling elements of a site. This will bring massive benefits to users who will be able to switch themes more easily as they won’t be locked in to a single theme that controls much of their site,” says Chris Lubkert, co-founder of Extendify.

  1. Enhanced Customization Via Multipurpose Themes

“WordPress themes have impacted and styled the layout of your website since the platform’s inception. However, multi-purpose themes include customizations and integrated plugins in addition to their web design features — and their growing popularity makes them a top 2022 WordPress trend,” says Kathryn Smithson, CMO at PathSocial.

Related reading: The 7 Fastest WordPress Themes >>

“Additionally, there are numerous diverse and versatile multipurpose themes available, each with its own unique website templates and features. Whether an organization needs a fully functional company website, an online store, a business portfolio site, or simply a blogging platform, multipurpose themes optimized for those roles are available and ready to go,” says Smithson.

  1. Mobile-Friendly Themes

“Mobile users have surpassed desktop users, and the gap is widening. As WordPress has shifted to mobile, the emphasis has shifted entirely to improving and enhancing the mobile user experience,” says Girish Redekar, co-founder of Sprinto.

“Due to the billions of people who own smartphones, we will see mobile-friendly WordPress themes as a leading WordPress trend in 2022.”

WordPress Trends for Developers

  1. Supporting Modern Workflows for Devs

“I think that solutions and applications that enable modern workflows and approaches on WordPress will become increasingly sought after, and will also play an important role in making WordPress attractive to devs again, and continue to ensure the future of WordPress as a viable, relevant CMS,” says Miriam Schwab, CEO of Strattic.

“This includes better ways of managing version control and staging sites, headless implementations, embracing the Jamstack, and static site generation for WordPress.”

  1. Loss of Some WordPress Devs

With the growth of easy to use solutions to create brochure websites — which include a homepage, about us, pricing, and contact us page — some developers may turn away from WordPress, predicts Patrick Rauland, Brand Manager at Paid Memberships Pro.

“The WordPress community will likely lose a lot of developers who build simple brochure websites. The developers and agencies who customize sites, who write plugins, who want to control every line of HTML and CSS will stick with WordPress. And the site owners who know how valuable it is to customize their site will also stick with WordPress.”

WordPress Trends: The WordPress Business

  1. More Curated Offerings

“I see more focus on curated hosting and moving towards more of a SaaS offering. Pretty much exactly what GoDaddy and Pagely have announced, but across the entire space. There will also be a bigger focus on decoupled frontends, allowing for better scaling and performance enhancements,” says Jamie Madden, Founder of WC Vendors & License Server for WooCommerce.

  1. Expansion Into Enterprise

“In terms of technology, I believe WordPress will grow significantly in the coming years. It appears to be tailored to personal bloggers, but I can see WordPress introducing more enterprise-like features and functionality,” says Curry.

“In the future, we’ll also see more synergies between and, as well as more premium plugin developers delivering top-tier products to the WordPress platform.”

  1. Open Source Over Proprietary Solutions

“As an agency that works daily within WordPress, we’re always staying on top of what’s happening. Prediction: while website builders like Squarespace and Shopify work for many use cases, WordPress will continue to be one of the most popular and heavily used tools to power websites,” says John Rodgers, Principal & Co-Founder of The 215 Guys.

Chris Lubkert, Co-founder of Extendify, agrees and predicts that the WordPress core site creation experience will surpass that of other closed source platforms.

Related reading: WooCommerce vs Shopify: Key Differences and How to Choose >>

“Closed source platforms like Wix, Squarespace, and Shopify excel at providing a seamless way for users to quickly build a site. Historically, most WordPress users have had to find a legacy page builder or spend many hours piecing together different components to create their site. With full-site editing and continued enhancements to the Gutenberg block editor, it will be easier than ever for users to create a WordPress site in minutes using patterns, layouts, and full site kits,” says Lubkert.

“WordPress hosts will be able to leverage these enhancements to give their users a modern onboarding experience, while still maintaining the power and flexibility of an open source platform like WordPress.”

  1. The Rise of Bundles

“Right now, it seems like users want to be able to ‘start a membership site’ or ‘start an ecommerce store’ or ‘start a newsletter and blog’ and click a button to do just that. They don’t want to find hosting, pick a theme, and figure out which plugins to use. As hosts continue to buy plugin and theme shops, I foresee them further simplifying their offerings and positioning them in this manner.”

“I think long-time WordPress pros won’t like this as they like the unbundled state and they’ve spent a decade learning which plugins work best for the kinds of sites they want to build. But I think it’ll be welcomed by people new to WordPress who ‘just want an online store’ and don’t even know or care what WooCommerce is,” says Sim.

Take 2022 By Storm With Fully Managed WordPress Hosting

Level up in 2022 with Hostdedi’ fully managed WordPress hosting plans. Our WordPress experts are ready to help you, whether you’re a beginner or advanced.

WordPress hosting by Hostdedi includes:

Advanced Features for Faster Sites

We include premium image compression, a built-in CDN, and advanced caching so your site loads fast every time.

Automatic Updates

All plans include worry-free automatic plugin updates with visual comparisons.

No Hidden Fees

You don’t have to worry about overage fees, traffic limits, or metered pageviews.

Free Migrations

Sit back and let us take care of it. Move your existing site to our hosting plans with our free migration service.

Premium Support and Security

Always-on security monitoring and 24/7/365 support from our WordPress experts ensure your site always runs smoothly.

Check out our fully managed WordPress hosting plans to get started today.

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