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Why WooCommerce is a Powerful Affiliate Marketing Platform

Why WooCommerce is a Powerful Affiliate Marketing Platform

The goal of ecommerce marketing is to expose a store’s products to people most likely to buy them. There are many ways to achieve that goal: display advertising, email marketing, content marketing, and more.
Affiliate marketing is one of the most popular marketing strategies: 80 percent of brands use affiliate marketing to promote their products. It’s also one of the most cost-effective; unlike display advertising or content marketing, there are few upfront costs because affiliates take on the burden of content creation and promotion.
WooCommerce is an excellent platform for building an affiliate marketing program. A WooCommerce store combines WordPress’s strengths as a content management system and WooCommerce’s sophisticated ecommerce features. With the addition of one of the affiliate marketing plugins we are about to discuss, WooCommerce is fully capable of supporting the largest and most complex affiliate marketing programs.

What is Affiliate Marketing?

Affiliate marketing provides rewards, typically a percentage of the value of a sale, to third parties that refer customers to an ecommerce store. The affiliate fees give marketers, bloggers, and other retailers an incentive to promote the store’s product. Amazon’s affiliate program is a great example. Many blogs and review sites are supported entirely by money paid by Amazon to affiliates who refer customers.
A retailer of high-end audio equipment might create an affiliate program to encourage audiophile blogs to write about their products, for example. The bloggers write reviews, make YouTube demonstration videos, and promote the products on social media. Because the blogger already has an audience of audiophiles, the products are promoted to customers who are already inclined to buy.
It would be expensive for the retailer to pay for social media promotion, blog articles, and video content, but with an affiliate program they don’t pay anything unless a customer is referred and buys a product.

How Does Affiliate Marketing Work?

First, a retailer creates an affiliate marketing program on their store. Then, prospective affiliates join the program. Affiliates are given links with identifying codes to use when promoting the store’s products. When a customer clicks on a link on the affiliate’s site, the store knows whose link was used. Any products bought by the referred customers are recorded by the store, and, at fixed periods, the affiliate marketer is paid their percentage of the sale value.
That’s the nutshell explanation of affiliate marketing, which can get a good deal more complicated, but with a decent affiliate marketing plugin, most of the details are automated. An affiliate marketing plugin also provides a range of analytics tools to help ecommerce retailers to optimize their affiliate program.

Affiliate Marketing Plugins for WooCommerce

There are many affiliate marketing plugins available for WooCommerce, but we’ll highlight two of the best, one premium and one free.

AffiliateWP

AffiliateWP is a premium affiliate marketing plugin with a comprehensive array of features and its own add-on ecosystem. AffiliateWP is designed to be easy to use, and anyone familiar with WooCommerce should have no trouble installing it and configuring a basic affiliate marketing program.
Standout features include excellent integration with WooCommerce and membership plugins, powerful affiliate management features and analytics with real-time reporting, reliable affiliate tracking, and handy asset management for providing affiliates with branded visual resources and text links.

Affiliates Manager

Affiliates Manager is a free WordPress affiliate plugin that integrates with WooCommerce and other WordPress ecommerce plugins. It’s not quite as feature rich or slickly designed as AffiliateWP, but it has all the features a WooCommerce user needs to recruit, manage, and track their affiliates.

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How the Success of WordPress is Due to its Plugin Ecosystem

How the Success of WordPress is Due to its Plugin Ecosystem



WordPress’s plugin ecosystem is one of its greatest strengths. As we write, there are over 50,000 plugins in the official repository, a number that doesn’t include premium plugins and custom plugins created for individual WordPress sites. Plugins range in functionality from tiny interface tweaks to full-featured ecommerce applications, all taking advantage of the hooks and frameworks built into WordPress by its developers.
About a third of the web runs on WordPress — tens of millions of sites — so we’re used to statistics about WordPress involving big numbers. However, it’s worth taking a moment to think about what a staggering achievement the WordPress plugin ecosystem is and how many thousands of hours of developer time have been dedicated to creating plugins, the vast majority of which are free and open source.
When Matt Mullenweg started work on WordPress in 2003, it was by no means a certainty that there would be a plugin ecosystem. Many early blogging engines were not designed with a modular architecture. Towards the end of 2003, Ryan Boren joined the nascent WordPress project and his work led to the creation of the plugin system we know today.
Mullenweg created Blogtimes, one of the first useful plugins which is still in the plugin repository, although it was last updated 14 years ago. He also created Hello Dolly, which was bundled with WordPress installations to demonstrate how to build plugins.

What Makes Plugins So Powerful?

Plugins are powerful because they allow anyone to create a feature for WordPress without it having to be included in every WordPress site. WordPress’s history would be very different if every possible feature had to be included in WordPress Core. It would be bloated beyond recognition if even a tiny fraction of the features available as plugins were installed as part of the application, not least because it would lead to a horrendously complex interface.
Plugins serve a purpose beyond allowing WordPress to maintain a slimline application and a manageable user experience. The WordPress 5.0 release lists 12 lead developers and 423 contributors. That’s a lot for an open source project, and it’s challenging to organize so many people, especially when most contribute for free. However, a conservative estimate for the number of people working on plugins is hundreds of times the number working on WordPress itself.
For all practical purposes, it’s impossible to organize that many people to work on a monolithic application while hitting deadlines, maintaining security, and adhering to quality standards. Plugins can be developed independently of the core application, by organizations and individuals that manage themselves, that aren’t tied to the needs and release schedules of the main application, and that can create features that are useful to thousands but that aren’t a good use of the core developer’s time.
Without the plugin system, WordPress as we know it wouldn’t exist. It may not have existed at all in 2019, perhaps being remembered only by historians of content management systems. How many WordPress users are familiar with b2/cafelog, the CMS that WordPress replaced?
Thanks to its modularity and the dedication of thousands of developers, WordPress went from strength to strength and is today one of the most important pieces of software in the world.

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WooCommerce Is The Ideal Solution For B2B Sales

WooCommerce Is The Ideal Solution For B2B Sales



WooCommerce has gained massive popularity in the B2C eCommerce market, but it is also an excellent choice for businesses that sell primarily to other businesses.
Compared to consumer eCommerce, B2B eCommerce developed along a different path because it was subject to different pressures. B2B buyers expect more interaction with salespeople, buyers spend more and more products are bought at the same time, and B2B buyers, especially in larger corporations, have requirements that consumers do not. In consequence, B2B eCommerce was slow to take off and was often built on “enterprise” eCommerce solutions with a hefty price tag.
But, in recent years, B2B sellers have adopted many of the lessons learned by their colleagues in the B2C space. Millennial buyers, when appointed to buying roles within their business, expect the same convenience and customer-focused approach from B2B as B2C. The rise of B2B eCommerce makes comparing and assessing suppliers easier than ever before. The double pressures of a fluid market and greater expectations have influenced B2B sellers to up their game.
As Michael Del Gigante puts it, “With so much of their bottom line on the line, B2B e-commerce companies need to start evolving their businesses by reorganizing their websites to serve their business clients as consumers.”

B2B with WooCommerce?

One of the ways B2B eCommerce users can adapt to B2C-shaped expectations is through the tools evolved to serve the needs of consumer-focused eCommerce businesses. Estimates vary, but about a quarter of the eCommerce sites on the web use WooCommerce, and, although primarily designed to serve the needs of B2C retailers, WooCommerce can easily be made into a powerful B2B sales platform.
But what does it take to turn WooCommerce into the ideal B2B eCommerce application? Not a lot. Out of the box, WooCommerce is secure, reliable, and battle-tested. It is capable of supporting many thousands of products and product variants. Its category and tag hierarchies allow for complex custom catalogs. It is free but so popular that support is widely available. If vendor support concerns cause hesitation with WooCommerce adoption, you needn’t worry. Many businesses exist to provide that support.

Bringing B2B Features To WooCommerce

WooCommerce lacks some features that are necessary for B2B and wholesale selling, but they are available as free or paid extensions. As a WordPress plugin, WooCommerce benefits from both WordPress’ massive plugin ecosystem and its own range of extensions.
Dynamic Pricing adds the ability to configure bulk discounts. It includes custom configurations for building finely graded pricing plans that can be applied according to volume purchased or to specific groups of buyers.
B2B sellers often need to restrict categories of products to groups of buyers. There are several WooCommerce extensions for restricting product access according to various criteria. With WooCommerce Protected Categories, sellers can password protect product groups according to category and lock-down product categories by role or user. The extension can be used to create private areas for individual clients and separate B2C and B2B or wholesale areas. The related WooCommerce Private Store can lock-down a store to create a members-only WooCommerce site.
WooCommerce, with the addition of a small number of plugins, is a robust and reliable B2B sales platform, capable of growing as your business grows and adapting to its changing needs.

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