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Improving The Crawlability Of Your WordPress Site

At the highest level, search engine optimisation is about three things: creating great content, promoting that content to generate links, and making sure that Google and other search engines can find it. It’s the last of these tasks I’m going to talk about here — specifically, how WordPress site owners can make sure that when Googlebot comes knocking, the door is open and every page the site owner wants in search results can be found.

What does it mean to be findable by a search engine crawler? The most important factor is links. Crawlers work by following links. They load a page, process its content, and follow links on the page to new pages, where the process is repeated. To be crawlable is to be connected in such a way that every important page on a site is reachable by a link, which brings us to the first part of creating a crawlable site.

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Fixing The Five Most Common Problems In Magento

Magento may be one of the best eCommerce platforms in the world, but that doesn’t mean it’s all that easy to use. Quite the contrary, setting up a storefront using Magento can be a complex, involved process which only technical experts can weather their way through. The results, however, are more than worth it – and there’s a reason for how complicated the platform is, at any rate.

The programmers wanted their platform to be extremely flexible and adaptable; a bit of extra complexity was a small price to pay for that.

Regardless, Magento’s intricate nature means that it’s incredibly easy to mess something up if you don’t know what you’re doing. That’s why today, we’re going to go over a few of the most common errors, issues, and bugs you’re likely to encounter with the platform – and walk you through how to solve them.

Let’s get this show on the road.

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Premature Optimization Is A Waste Of A WordPress Site Owner’s Time

“Premature optimization is the root of all evil” is a (mis)quotation that anyone who has seriously studied development knows. Coined by Donald Knuth, it’s intended to convey the idea that some optimizations are better than others, and that wasting time on minor optimizations is an inefficient use of time that could be better spent elsewhere. I’m often struck by how much time some WordPress site owners spend working on minor performance optimizations to no great effect, while they ignore major performance optimizations like moving their site to faster hosting. There are many sources of optimization information online, and for the most part they provide advice that is good in theory, but that may mislead site owners into spending undue resources on optimizations that don’t give them the best bang for the buck.

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Are Conversational User Interfaces The Next Big Thing For eCommerce?

Instant messaging is hugely popular. Slack, Facebook Messenger, Telegram, WeeChat, and WhatsApp have billions of users. Paying for products and services inside chat apps is commonplace in many parts of the world. Users of Facebook Messenger can easily send money to other users. Apps like WeeChat provide a platform for successful eCommerce applications. Beyond instant chat, platforms like Amazon’s Echo are taking natural language processing for eCommerce to the next level.

A natural consequence of the popularity of chat applications and their bots, and of natural language processing advances, is the conversational user interface. Companies can build bots that are communicated with via messaging applications.

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Facebook’s Algorithm Changes To Highlight The Content People Spend Most Time Reading

Facebook can make or break an online publisher. The traffic of many blogs and magazines is largely comprised of referrals from the social network giant. Indeed, for many people, Facebook is the internet. Without Facebook, those sites would get a fraction of the traffic they need. But being reliant on Facebook also means that traffic levels can be decimated when Facebook changes the algorithm that decides what users see in their feeds.

Publishers should pay close attention to any tweaks Facebook makes to its algorithm, including a recent change that rewards content that Facebook thinks users are likely to spend more time with.

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