Improving The Crawlability Of Your WordPress Site
At the highest level, search engine optimisation is about three things: creating great content, promoting that content to generate links, and making sure that Google and other search engines can find it. It’s the last of these tasks I’m going to talk about here — specifically, how WordPress site owners can make sure that when Googlebot comes knocking, the door is open and every page the site owner wants in search results can be found.
What does it mean to be findable by a search engine crawler? The most important factor is links. Crawlers work by following links. They load a page, process its content, and follow links on the page to new pages, where the process is repeated. To be crawlable is to be connected in such a way that every important page on a site is reachable by a link, which brings us to the first part of creating a crawlable site.