The goal of ecommerce marketing is to expose a store’s products to people most likely to buy them. There are many ways to achieve that goal: display advertising, email marketing, content marketing, and more.
Affiliate marketing is one of the most popular marketing strategies: 80 percent of brands use affiliate marketing to promote their products. It’s also one of the most cost-effective; unlike display advertising or content marketing, there are few upfront costs because affiliates take on the burden of content creation and promotion.
WooCommerce is an excellent platform for building an affiliate marketing program. A WooCommerce store combines WordPress’s strengths as a content management system and WooCommerce’s sophisticated ecommerce features. With the addition of one of the affiliate marketing plugins we are about to discuss, WooCommerce is fully capable of supporting the largest and most complex affiliate marketing programs.
What is Affiliate Marketing?
Affiliate marketing provides rewards, typically a percentage of the value of a sale, to third parties that refer customers to an ecommerce store. The affiliate fees give marketers, bloggers, and other retailers an incentive to promote the store’s product. Amazon’s affiliate program is a great example. Many blogs and review sites are supported entirely by money paid by Amazon to affiliates who refer customers.
A retailer of high-end audio equipment might create an affiliate program to encourage audiophile blogs to write about their products, for example. The bloggers write reviews, make YouTube demonstration videos, and promote the products on social media. Because the blogger already has an audience of audiophiles, the products are promoted to customers who are already inclined to buy.
It would be expensive for the retailer to pay for social media promotion, blog articles, and video content, but with an affiliate program they don’t pay anything unless a customer is referred and buys a product.
How Does Affiliate Marketing Work?
First, a retailer creates an affiliate marketing program on their store. Then, prospective affiliates join the program. Affiliates are given links with identifying codes to use when promoting the store’s products. When a customer clicks on a link on the affiliate’s site, the store knows whose link was used. Any products bought by the referred customers are recorded by the store, and, at fixed periods, the affiliate marketer is paid their percentage of the sale value.
That’s the nutshell explanation of affiliate marketing, which can get a good deal more complicated, but with a decent affiliate marketing plugin, most of the details are automated. An affiliate marketing plugin also provides a range of analytics tools to help ecommerce retailers to optimize their affiliate program.
Affiliate Marketing Plugins for WooCommerce
There are many affiliate marketing plugins available for WooCommerce, but we’ll highlight two of the best, one premium and one free.
AffiliateWP is a premium affiliate marketing plugin with a comprehensive array of features and its own add-on ecosystem. AffiliateWP is designed to be easy to use, and anyone familiar with WooCommerce should have no trouble installing it and configuring a basic affiliate marketing program.
Standout features include excellent integration with WooCommerce and membership plugins, powerful affiliate management features and analytics with real-time reporting, reliable affiliate tracking, and handy asset management for providing affiliates with branded visual resources and text links.
Affiliates Manager is a free WordPress affiliate plugin that integrates with WooCommerce and other WordPress ecommerce plugins. It’s not quite as feature rich or slickly designed as AffiliateWP, but it has all the features a WooCommerce user needs to recruit, manage, and track their affiliates.