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Hostdedi and Fast Partner to Reduce Shopping Cart Abandonment for WooCommerce Sellers

At Hostdedi, we help optimize WordPress, WooCommerce, and Magento sites and stores. We’re thrilled to take that one step further today by partnering with Fast to bring their one-click checkout to thousands of onlines stores hosted on our WordPress and WooCommerce plans.

As the leading high-performance cloud solution built to optimize stores, Hostdedi fully managed WooCommerce hosting is an ideal pairing for Fast’s one-click checkout technology, which is helping today’s online merchants solve the number one problem in ecommerce: shopping cart abandonment.

Fast was created to solve the broken ecommerce checkout process that wastes untold time for consumers and costs merchants billions of dollars in lost sales. It’s the easiest way to buy online and the fastest way for online merchants to increase sales by getting customers through checkout in seconds.

Fast eliminates redundant and time-consuming forms, such as:

  • Usernames

  • Passwords


  • Address

  • Payment information

  • And more.

Fewer forms to fill out provides online shoppers with a better user experience — and that seamless one-click transaction results in reduced cart abandonment and improved sales and conversions.

“Cart abandonment is the leading problem in the ecommerce industry — even more so than site speed. Online shoppers get distracted or frustrated with long forms, and they abandon their carts. Fast solves the problem that leads to cart abandonment,” says Chris Lema, Vice President of Product at LiquidWeb, the parent company of Hostdedi.

“Unlike Amazon, which pioneered the one-click checkout, Fast is solving cart abandonment on a larger scale. It can be implemented on any site and platform an online store uses.”

Learn more about how and Hostdedi work together

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Ecommerce Metrics: The Top 13 KPIs To Track

Tracking important ecommerce metrics is necessary to evaluate how effective your marketing strategies are and whether your business is growing.

These top ecommerce metrics can help make the difference in total sales, repeat purchases, and customer experience.

There are several ecommerce metrics and KPIs (Key Performance Indicators) that marketers can analyze.

To help you achieve results faster, we’ve highlighted the top ecommerce metrics and KPIs you should measure and how they benefit your online store.

Top 13 Ecommerce Metrics and KPIs To Track

  1. 1. Average order value (AOV)
  2. 2. Shopping cart abandonment rate (CAR)
  3. 3. Customer acquisition cost (CAC)
  4. 4. Return on investment (ROI)
  5. 5. Add-to-cart rate
  6. 6. Website traffic
  7. 7. Average session on website
  8. 8. Bounce rate
  9. 9. Pay-per-click (PPC)
  10. 10. Email conversion rate
  11. 11. Customer satisfaction score (CSAT)
  12. 12. Customer lifetime value (CLV)
  13. 13. Customer retention rate

These 13 important metrics fall under three major categories: sales, marketing, and customer service.

Let’s go over each category to see what these metrics are and how they help your ecommerce store.

Category #1: Sales

Keeping an eye on the top ecommerce metrics and KPIs for measuring sales is paramount. After all, they help you decide many aspects surrounding your business.

What Are the KPIs of Ecommerce Sales?

  • Average Order Value (AOV)

  • Shopping Cart Abandonment Rate (CAR)

  • Customer Acquisition Cost (CAC)

  • Return on Investment (ROI)

  • Add-to-cart rate

Average Order Value (AOV)

AOV is the average dollar amount a customer spends when they place an order on your website.

Tracking your AOV gives you an insight into shoppers’ behavior and helps you create better pricing and content marketing strategies.

Here’s a simple formula to calculate your AOV:

AOV = Total revenue / Number of orders

Shopping Cart Abandonment Rate (CAR)

This ecommerce metric shows you the percentage number of visitors that added products to carts but didn’t complete their purchase.

The KPI is vital since a high shopping cart abandonment rate could mean your ecommerce site has a complex checkout process or poor user experience.

Ensure that you keep the shopping cart abandonment rate low to increase the sales conversion rate.

Here’s how you calculate it:

CAR = (Total number of completed transactions / Total number of existing shopping carts) x (100 / 1)

Customer Acquisition Cost (CAC)

Customer acquisition cost is a top ecommerce metric.

This top ecommerce metric tells you the total amount of money you spent in getting one customer to purchase your products or services.

You can determine the customer acquisition cost with the following formula:

CAC = Marketing costs spent to acquire customers / Number of customers acquired at this time

Return on Investment (ROI)

ROI is another top ecommerce metric that will show you how well your investment — ad budget, online store tool, or subscription — performs.

This KPI shows you whether you’re making profits or not. Here’s how you calculate it:

ROI = Net Income / Investment Cost

Add-to-Cart Rate

The add-to-cart rate is the percentage that reflects the number of visitors who add at least a single item to their cart during a session.

It’s essential to measure this top ecommerce metric to know how effective your product description, website usage, and advertising efforts are.

Here’s how you determine your add-to-cart rate.

Add-to-cart rate = Total number of sessions where web visitors add an item to their cart / Total number of sessions

Category #2: Marketing

Here are the top ecommerce metrics for analyzing your marketing performance:

Website Traffic

This ecommerce performance metric refers to the volume of web users who visit your online store.

You can use Google Analytics, Website Checker Tool, and Similar Web to measure your website traffic.

Average Session on Website

Average session on website is another vital ecommerce metric to watch out for. It is the average time a visitor spends on your online store in a single visit.

A high average web session could mean you have great content or that your website usability is excellent.

Here’s how you calculate it:

Av. web session = Total session duration / Total number of the sessions

Bounce Rate

Bounce rate is an ecommerce metric closely related to the average time people spend on your website. After all, the more time people spend on your website, the lower the bounce rate.

Knowing your bounce rate helps you determine the number of visitors that leave your ecommerce website after looking at specific pages.

Here’s how you calculate it:

Bounce Rate = Total number of one-page visits / Total number of entries to a website

Pay-Per-Click (PPC)

Retailer measuring PPC, a top ecommerce metric.

PPC lets you see the amount of money you spend every time someone clicks your ads. You can use it for your social media campaigns and search engine marketing (SEM).

Here’s how you can determine if your PPC campaign is working:

PPC = Total advertising cost / Total number of ads clicked

Email List Conversion Rate

Email marketing is an effective way to improve your brand growth.

Ensure that you provide email opt-in to convert first-time website guests into subscribers. Then, send valuable and personalized email campaigns to build trust.

Here’s how to determine it:

Email List Conversion Rate = (Total number of new subscribers - number of unsubscribes) / (Total number of subscribers x 100)

Category #3: Customer Service

Here are the top ecommerce metrics and KPIs to track the quality of your customer service.

Customer Satisfaction (CSAT) Score

This ecommerce metric tells you the number of customers who were satisfied with your products or services — according to their responses in your surveys.

Here’s how to calculate your total score:

CSAT = The addition of all the scores / Total number of respondents

Customer Lifetime Value (CLV)

CLV represents the total sum of money a customer spends as an existing customer of your business. Here’s how you calculate it:

CLV = Total average order x Average number of purchases per year x Average retention time in years

Customer Retention Rate

Customer retention rate measures the percentage of customers your business retains over a specific period.

It gives insights into ways to improve your customer service. Here’s how you calculate it:

Customer Retention Rate = (Total number of customers - Number of new customers) / Number of customers before acquisition

Final Thoughts: Ecommerce Metrics: The Top 13 KPIs To Track

Knowing the top ecommerce metrics and KPIs empowers you to perform effective conversion rate optimization and create a better user experience for existing and potential customers.

The bottom line is to start tracking your ecommerce metrics to know what areas to improve on.

Whether it’s the marketing channels to focus on or the product pages to simplify, follow our guide to find out the top ecommerce metrics to track for maximum success.

Create an intuitive website that supports analysis of the top ecommerce metrics and KPIs with Hostdedi StoreBuilder.

Don’t forget you can also avail of our WooCommerce hosting solutions to ensure your online store offers a top-notch customer experience and enhances customer loyalty.

Get started today with a free two-week trial of fully managed WooCommerce hosting.

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How To Start a Subscription Business in 6 Simple Steps

Should I buy the shoes I have always bought, or should I check out those new shoes?

Will it be worth it?

Shall I buy that top-reviewed software? Will it pay off?

There are tons of similar questions that customers ask themselves on a daily basis. In the end, most of them end up purchasing nothing.

You can bypass that by providing a stress-free and personalized customer experience.


By starting a subscription business.

You can learn how to start a subscription-based business model and access a larger customer base.

You get your customers as subscribers, which lessens customer acquisition costs, increases customer lifetime value, and provides predictable revenue on a regular basis.

UnivDatos Market Insights forecasts that the global subscription ecommerce market will reach $478.2 billion by 2025. Starting from mere magazines and newspapers, it has expanded to bloggers, entertainment platforms, startups, and websites like Netflix and Amazon.

Read on to learn how to start a subscription-based business.

Subscription Business 101

In a subscription business model, customers receive a product on a regular basis through subscriptions, which get renewed — manually or automatically — at the start of every billing cycle.

Customers looking to cancel their subscription can do so after an agreed period with or without cancellation fees.

By learning how to start a subscription business, you can satisfy the varying and specific needs of a wide range of customers.

Benefits of Subscription Businesses

Starting a subscription business provides several benefits to small business owners.

Three major benefits that should get you to start a subscription business are:

Predictable Revenue

Small and new business owners have a hard time managing their expenses. They never know what they will make in the current month before its end, let alone the revenue for the next month.

Subscription-based business models change that and help in predicting cash flow. Knowing the subscribers you have, you can quickly estimate your revenue.

Lower Customer Acquisition Cost (CAC)

Customer Acquisition Cost (CAC) is the cost of getting a new customer to buy your product or service. If you spend $300 on ads and win 10 buyers, your CAC will be $30.

Starting a subscription business to reduce CAC.

Starting a subscription business will lower your CAC by getting you a higher profit from a single acquisition, as retaining an existing customer generates recurring profits.

Higher Customer Lifetime Value (CLV)

By nature, a subscription-based business sells products to its customers for a long time due to convenience and seemingly low costs.

As a result, starting a subscription business not only lowers your CAC but also increases your CLV.

Customer Lifetime Value (CLV) is the total amount of money a buyer spends on your products or services throughout their time as your customer.

Types of Subscription-Based Businesses

There are four common types of subscription-based businesses.

If you’re looking to start a subscription business, you can choose one depending on your industry and your business goals:


Many ecommerce businesses have opted for the subscription box business model, in which they deliver a monthly subscription box containing their products to their subscribers.

It is a popular business model among companies selling makeup, food, pet care, and clothing.


In addition to subscription boxes, some ecommerce businesses offer an open subscription. Customers can specify the products they want and the frequency with which they require it.


Software-as-a-subscription (SaaS) is a popular business model for software companies.

Starting a subscription business as a SaaS involves:


Accessibility is a subscription model that is a blend of software and ecommerce subscriptions.

Entertainment services like Netflix and Amazon Prime use this subscription model to provide access to movies and TV shows and extra shipping benefits, respectively.

Steps in Starting a Subscription Business

Here are the major steps to start a subscription-based business.

1. Develop Your Business Idea

Every great business starts off as an idea.

Person thinking about how to start a subscription business.

For subscription-style businesses, start by:

  • Selecting a niche — Choose a target audience and the product you want to sell to that audience.

  • Market research — Research your customers and competitors.

  • Product sourcing — Decide how you will get the product.

  • Subscription type — Select the type of subscription.

  • Marketing strategy — Develop a marketing strategy that fits your needs.

2. Adopt a Pricing Strategy

Based on your market research, check out the pricing strategy that fits your business.

If you are selling a one-of-a-kind product, opt for a price skimming pricing strategy. In contrast, a freemium model suits you if you are a SaaS company.

3. Build a Website

When your marketing strategies succeed and attract several potential customers, you want your website to be ready to showcase your offers. It will help you to start a subscription business effectively.

While building a functional website generally takes a while, Hostdedi’s WP QuickStart for membership sites is an efficient solution to help you create a custom subscription business website in minutes.

4. Plan Out Inventory and Logistics

If you are sending physical products or subscription boxes, you should ensure that you:

  • Source high-quality products from trusted suppliers.

  • Get branded labels to customize your boxes.

  • Streamline and track customer requests from order to fulfillment.

  • Add shipping costs that customers are willing to pay.

  • Deliver products on time and without damage.

5. Market Your Subscription

A major part of starting a subscription-based business is persistent marketing.

To get new customers for your own subscription box business, you need an effective marketing strategy to promote your offers from pre-launch to post-launch.

You can use marketing tactics like influencer marketing, social media, and content marketing to get a successful subscription box business.

6. Keep an Eye on Churn

Customer churn accounts for the customers who stop using your product or service in a specific time period.

Retaining your customers after starting a subscription business is crucial for your business growth.

Monitor subscription cancellations and unravel why customers are opting out. A high churn rate may be a result of credit card issues or economic changes.

Take steps to improve your subscription service and reduce churn.

Final Thoughts: 6 Steps to Starting a Subscription Business

With the ever-changing business landscape, starting a subscription business offers a relatively stable and predictable source of income.

Follow our six simple steps on how to start a subscription-based business and have a bite of the growing subscription-based economy.

Build a fast, functional site that supports your subscription business in minutes. Get started with WPQuickStart for membership sites.

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