Daily ArchivesMarch 21, 2022

How much effort have you put into your ecommerce product pages?

Yes, I know you found information and images from the manufacturer and added them. Sure, you named the product and maybe if you were really trying to make the best product page, you took an extra picture of the product in use to highlight what it really looks like to your customers.

Most ecommerce sites don’t even go that far, which is a shame.

Putting time and effort into your ecommerce product pages is important — because the best product pages are optimized to sell.

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About 10 years ago I worked in retail and one of my jobs was to add products to our site, but only after everything else was done and if the boss couldn’t find anything extra for me to do. This was shortsighted and meant that they didn’t see much business from their online store.

But if you don’t put any effort into your ecommerce product pages, the natural outcome is little traction with your site.

It’s important to remember that your online users can’t touch your product. They can’t ask a salesperson a question or get specific feedback on how the product worked for someone they can talk to. Customers are reliant on the information you provide them to help them make a purchase.

Remember, from the product name to the reviews, your ecommerce product page is a landing page. Its job is to sell your products to your customers.

Keep reading to learn how to design the best product page.

What the Best Product Pages Have In Common

Descriptive Product Names

If your ecommerce product page is a landing and sales page, then the first thing you need to look at is the name of your product. This is the title of your page and you should spend just as much time thinking about this as you would for any blog post you want to rank well in search engines. The more descriptive your product name is, the better it is, at least up to a point.

We’ve all seen ridiculously keyword-stuffed Amazon product titles. We want to use a descriptive product name, but not crossover into the realm of these overloaded titles.

When you’re looking at your product names use the Google Keyword Planner to investigate what terms are ranking well for your product. Use these terms to help you craft a well-optimized title that will bring customers to your landing page.

Thorough Product Descriptions

When it comes to your product description, the first thing to ask yourself is “what questions will my customers have?”

A description that answers your customer’s questions poorly will mean they make a purchase they’re not happy with. Then they’ll want to return it, and you may get a poor review on the product.

According to Nielsen Group, 20% of missed purchases were because a product didn’t have the information a customer was looking for in the description. If users don’t see the information they’re looking for in your product description, they’re going to turn to Google. That means you risk having them find the product at a better price elsewhere. Making your customers search to get more information is just like losing the purchase and all future purchases from your customer.

Related reading: How to Write a Product Description >>

As you write your product description, ask yourself what questions the customer will have about your product. Your goal is to answer the questions and deflate the objections that customers will have so that they feel confident in their purchase. The best product pages instill confidence and excitement in customers.

Good product descriptions are jargon-free. They’re not heavy on marketing text, but are to the point and clear. If you’re talking about 5 different feature highlights, use bullet points so that readers can scan to get the information they need quickly.

If you’ve got many of the same types of products, say dishwashers, then take the time to standardize the language across suppliers. Don’t list measurements in inches for one product and then centimeters for other products. Standardize on one method, or if you deal with international clients let them choose what measurement they want to see.

High-Quality Product Images

After your product name and description, it’s important to focus on the images you provide to your customer. Remember, they can’t touch the product. They can’t tell how big it is, or exactly what shade of blue it is. They are relying entirely on you to provide this information with your images.

Related reading: 5 Tips For Snapping High-Quality Product Images on a Budget >>

There are two ways to go with product images. You can choose to use a backdrop with other stuff that matches the product, or you can go with a flat white version. Keep the style consistent including the dimensions used with the final images. I think the best option is to have a combination of both of these options.

Bellroy uses both methods combined. They show you several images of their products on a flat white background. They also add it with known items, like physical bills and blank cards that are the same size as credit cards. You get to see high-quality uncluttered photos to judge color and texture, then clean photos that help you get an idea of the size of items you’re looking at.

Bellroy also provides high-quality images for each color option for a product. You don’t have to guess based on a color swatch, you can see exactly what you’re choosing as you make changes.

While this may look like a lot of work, it’s just a bit of work and a small investment. You don’t need a fancy camera. Any smartphone in the last few years will do. If you don’t have natural light, then you will need to purchase a consistent light source.

Related reading: Product Photography Lighting: Should You Choose Studio Lighting or Natural Light? >>

You can usually find the Godox SL60W for under $200. If you’re dealing with small products and want to have an extra clean background, then look at a softbox. You can find these on Amazon for as little as $30.

With a light source and a softbox, all it takes is a bit of practice. Take a bunch of test images from different angles. If you spend a weekend playing around you’ll improve greatly so that you can get good images for Monday.

Once you’ve got the images, take a few minutes to edit them for color and contrast. Most people use a sized template so that every image on the site is the same size.

If you’re not sure what this means, it’s like having a company letterhead you always use. In this case, it’s a Photoshop file that’s 2000X2000 and every image you take goes on the same template so that your site images look uniform.

Then once you have your images on the template looking how you want them, save them out in a web format. Look to keep them under 700kb if possible. To help with this at the final stage you can use tools like Kraken to optimize the images as you upload them.

Putting some effort into your images will help you create the best product pages so your store will stand above the competition.

Clear Cart Experiences

Next, your add to cart button. There are a few mistakes that many sites make with this crucial interaction.

First, make sure that users can see the button without scrolling across all devices. The best product pages have a very obvious button with a contrasting color from the rest of the site so that it stands out.

You also need to make sure that it’s clear to the user something happened when they add something to the cart. Luckily, WooCommerce has this as a default with a banner being displayed to a user after a product has been successfully added to the cart.

Related reading: Streamlining your WooCommerce Checkout Process to Increase Sales >>

The second most important interaction after your main purchase button may be the option to add a product to a wishlist. A good spot for this is just below the main purchase CTA.

I have many wishlists on Amazon for when I’m ready to revamp parts of my office. I already have my desk video setup all picked out in a wishlist. When it’s time to purchase I just need to add all those products to my cart, and then checkout.

Demonstrative Product Videos

Showing your product in use can show how easy it is to use to customers that are concerned about that. Yes, it might mean some duplicate information, but highlight the benefits and deflate the objections with your videos, just like you do with your marketing copy.

Some studies suggest that a good product video increases conversion to sale by 84%. Videos are also known to have higher click through rates in search.

You can see this if we head back to Bellroy. The first thing that comes up with their products is a video of their product in use.

Just like good product photos don’t have to be a huge investment, decent video doesn’t have to be a huge investment. Your smartphone is a decent video camera. Add a lavalier microphone to this setup for $50 and you’ve got a good video setup.

Pricing

When it comes to pricing, it’s pretty straight forward. Make sure you don’t hide any price increases from your users. If the blue version is more expensive, change the price when the user selects the blue version (don’t worry, both WooCommerce and Magento do this out of the box).

Related reading: How to Price Your Products: 10 Retail Pricing Strategies Ecommerce Shops Can Adopt >>

Just under the price is also a good place to add product availability information. Don’t let your customers try to add something to the cart only to find that the product isn’t available in their chosen combination of size and color.

Social Proof: Reviews

Did you know that user reviews are 12 times more powerful at convincing people to purchase than your marketing copy is? That means you need to employ ratings on your ecommerce product page. Display the overall rating, usually stars, at the top near your product title and description. Then, after all the product information, display the reviews you’ve gathered from users.

It’s important to make your reviews filterable, and don’t censor bad reviews. I’ve often read the bad reviews for a product to find the pain points and then purchased because I don’t care about any of the major issues with it.

One great plugin to help enhance the reviews on your site is WooCommerce Product Reviews Pro. This plugin will let you add product photos and user videos to your reviews to supercharge your social proof.

Remember, your ecommerce product page is a landing page and should be optimized for search engines and to convert visitors to customers.

Make sure that you A/B test the changes you’re making to your ecommerce product pages to help ensure that they’re having the effect you expect. If you can put a bit of effort into your product pages, you’ll see big rewards in your sales.

Leave the Design to Us

Now you know how to make the best product page and stand out from the competition.

If you don’t already have an online store, consider StoreBuilder.

Built on a platform trusted by experts, StoreBuilder by Hostdedi allows you to reap all the benefits of our Managed WordPress and WooCommerce without the complexity.

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There’s a new generation of online shoppers in town — and flexible payment options are their calling cards. At the top of the stack are “buy now, pay later” (BNPL) payment options, which have managed to capture the attention (and wallets) of buyers across the country since the beginning of the pandemic.

As the name implies, BNPL enables customers to purchase products without paying for them in their entirety at the time of the transaction. Instead, the customer only pays a portion of the total price during checkout, and the remainder of the cost is spread out equally across several installments over a designated period.

This type of point-of-sale (POS) installment loan typically features a quick and easy approval process. BNPL often charges zero interest, making it one of the most attractive payment options out there. According to PYMNTS, BNPL nearly doubled in growth during the 2021 holiday season regarding shoppers’ preferred payment methods.

PYMNTS research also found that BNPL is most sought after by two key demographics entering their peak spending and earning years: millennials and bridge millennials. Each group showed a 30% preference for BNPL, whereas only 22% of all age groups and 13% of baby boomers and seniors expressed the same interest.

As more online retailers introduce BNPL options to satisfy customer demands, it’s essential to consider how this payment option can help keep you competitive and boost sales. Let’s walk through how BNPL works for ecommerce businesses, a few real-world examples of BNPL in action, and why online shoppers love it. We’ll also break down key advantages, disadvantages, and some of the most popular BNPL apps out there.

How Does Buy Now, Pay Later Work?

Online shopping with buy now, pay later works seamlessly during the customers’ online checkout process. Once a customer is instructed to enter a form of payment for their purchase, they’ll be given a BNPL option that enables them to put down a smaller initial deposit and break up the rest of the cost over a fixed period.

When choosing a BNPL option, a customer will be directed to fill out a brief application, typically without leaving the checkout page. This application commonly requires the customer to provide their general information (e.g., full name, address, birth date, phone number, and email address) and a preferred payment method, such as a credit card or debit card.

Some BNPL providers instantly conduct soft background checks on customers and approve or deny their applications on the spot. Each provider maintains its criteria for BNPL loan approval, but even customers that have a bad credit score or no score at all could still be eligible.

Once a customer is approved, the BNPL provider will dictate how much is due during the initial transaction, how the rest of the payments will be split up over a fixed period, and whether interest will accrue on the loan. Many providers break charges into equal parts, with each payment due every two weeks.

For ecommerce businesses, the BNPL loan provider typically handles the financial risk, while the business owner is paid for the total amount of the product upfront. However, business owners generally are required to pay transaction fees to a BNPL provider for each BNPL-related sale.

3 Buy Now, Pay Later Online Stores

Online retailers, small and large, are jumping into the world of BNPL. Here are some of the most prominent buy now, pay later online store examples out there:

1. Adidas

Adidas partners with several different BNPL providers to offer their customers options for installment loans. When prompted to enter a payment method, customers can choose BNPL options like Affirm, Klarna, and Afterpay. Check out this example of the Affirm BNPL option on the Adidas website, which offers four interest-free payments and an approval process that doesn’t impact a customer’s credit score.

2. Purple

Purple, creators of the GelFlex Grid purple mattress, also offer BNPL options when customers purchase through their website. When a customer lands on the site’s checkout page, they have the option to choose the BNPL provider Affirm. Here’s a quick breakdown of the Affirm and Purple BNPL partnership.

3. Target

Target is one of the many big-box department stores that offer BNPL as an option during the online checkout process. However, Target requires customers to purchase $100 or more to be eligible for the Affirm, their primary BNPL partner. Here is an example of Affirm BNPL payment options with Target for an item that’s priced at just over $100.

Why Customers Love Buy Now, Pay Later

Buy now, pay later is not a new concept. Similar payment installment plans were introduced to the average person as early as the 19th century (between 1840 and 1890) for furniture, pianos, farming equipment, and sewing machines.

One of the most prominent organizations to offer payment installment plans was Singer Sewing Machines, which started the “dollar down, dollar a week” selling tactic in the late 1880s and early 1890s. Not surprisingly, the company tripled its sales in just one year due to this strategy.

But if payment installment plans are over a century old, why are they just now gaining popularity again? Several factors are contributing to the current rise in BNPL. Most notably, the explosion of ecommerce and the convenience it provides for shoppers has created the perfect environment to introduce even more convenient payment methods to attract consumers.

Many shoppers are also steering clear of racking up balances on credit cards that charge high-interest rates and fees, which means they are looking for other ways to finance their purchases. According to the Consumer Financial Protection Bureau (CFPB), average credit card balances were roughly 8% lower in April 2021 compared to April 2020 — and balances in April 2020 were already substantially lower than they were in April 2019.

Because BNPL purchases are typically geared towards smaller-ticket items, many shoppers can avoid accruing interest or fees like they would with other types of credit or loans. What’s more, BNPL can lower purchase apprehensions for many.

Between instant credit approvals, soft credit checks, no interest or fees (as long as payments are made on time), and flexible payment schedules, cost-conscious shoppers gain a sense of control with BNPL. Plus, it enables them to get “must-haves” or exclusive items quickly without having to fork over the total cost upfront.

Benefits of Buy Now, Pay Later Plans

As an ecommerce business owner, offering buy now, pay later plans to your customers can provide you with a wide range of benefits.

Maintain your competitive edge: More ecommerce businesses are introducing BNPL options for their customers. To stay competitive in your market or niche and meet customer demands, it’s also essential to offer BNPL. Not only will this help you even the playing field, but it will give you an advantage over competitors that have yet to provide BNPL plans.

Boost sales: According to a study by PYMNTs that surveyed 360 businesses that generated $10 million or less in revenue, 33% stated that offering BNPL increased their revenues from 2019 to 2020. Not only are customers responding positively to ecommerce businesses providing multiple payment options, but they are more likely to move forward with a purchase if they feel confident in their ability to pay for it — and BNPL makes this a reality.

Slash shopping cart abandonment rates: Just like BNPL plans can boost sales, they can also slash shopping cart abandonment rates. According to a study conducted by Mastercard using their transaction data, the Mastercard Installments BNPL program reduced shopping cart abandonment by 35% after it was implemented. Most shoppers abandon their carts because extra costs are too high, and BNPL plans help spread out these upfront costs.

Increase customer loyalty: As an ecommerce business, it’s essential to do everything you can to keep your customers happy and increase their loyalty. By offering multiple payment options — including BNPL programs — you’re showing your customers that you value them and their needs. And the more valued your customers feel, the more loyal they will be — which means higher customer lifetime values (CLV).

Drawbacks of BNPL Plans

BNPL plans can offer serious advantages for both online shoppers and ecommerce business owners, but that doesn’t mean they come without any disadvantages.

Increased transaction fees: BNPL providers can charge merchants anywhere from 2% to 8% of the product purchase value (including taxes) for each BNPL-related transaction. On the other hand, the fees associated with standard debit or credit card transactions can reach 2.9%.

Installment loan caps for customers: BNPL providers can implement a cutoff for the number of BNPL loans a customer can have. This means that it could be difficult for ecommerce business owners to maintain repeat-customer relationships with those who are only interested in purchasing products using BNPL. What’s more, once BNPL is introduced, it could break consumer trust if it’s removed from your ecommerce site.

BNPL replacing other payment options: When customers reach for interest-free BNPL payments, they are avoiding other available payment options that could cost significantly less for online business owners to use (e.g., debit or credit card transactions that typically charge lower fees). This means an online business could lose money in the long run from absorbing higher transaction fees from BNPL providers.

Complicated return processes: Because a third-party BNPL provider handles BNPL-related transactions, your ecommerce shipping strategy can get complicated when it comes to returns. For example, some providers could hold your customers responsible for the total purchase cost after an item has been returned, which could lead to broken consumer trust and loyalty.

Is Buy Now, Pay Later Right For Your Business?

There are a few key factors to consider when determining whether BNPL is right for your ecommerce business.

For example, BNPL is typically a suitable payment option to offer your customers if you operate in a high-margin vertical, such as fashion, consumer electronics, cosmetics, or other retail businesses. This is because any transaction fees you incur from BNPL providers can more easily be rolled into the actual costs of your products.

However, if your business has lower profit margins, it’s wise to consider if the transaction fees you’ll pay to offer BNPL for your customers are worth it.

Other questions to consider when deciding if BNPL is right for you include:

How easy is it to integrate your preferred BNPL program into your current checkout process?

What payment plans does your preferred BNPL provider offer customers, and how does each affect the transaction fees you’ll pay?

Does your preferred BNPL provider take full responsibility for financial risk and fraud for each transaction?

Popular BNPL Apps: A Breakdown

You can consider several BNPL providers that can help you seamlessly integrate BNPL options into your ecommerce store’s checkout process. Below, we’ve detailed some of the apps on the market today based on annual percentage rates (APR), loan periods, loan amounts, and late fees.

Buy Now, Pay Later Apps	APR	Loan Periods	Loan Amounts	Late Fees
Affirm	0% to 30%	1 to 48 months	Up to $17,500	$0
Sezzle	0%	6 weeks (8 weeks including free one-time payment reschedule)	Based on financial eligibility	$10
Afterpay	0%	6 weeks	Starts at $500 and increases based on financial eligibility	Up to 25% of the transaction amount
Splitit	0%	3 to 24 months	Uses existing credit card limits	$0
Perpay	0%	4, 8, 16, or 18 payments	$500 to $2,000	$0
PayPal Pay in 4	0%	6 weeks	$30 to $1,500	$0
Klarna Pay in 4	0%	4 weeks	Based on financial eligibility	$7
Zip	0%	6 weeks	$35 to $1,500 (Maximum dependent on merchant)	$5, $7, or $10 based on state of residence

Launch Your Ecommerce Site and Get Started with BNPL

Buy now, pay later plans are increasing in popularity, especially with younger generations entering their prime earning and spending years. As an ecommerce business owner, offering BNPL options to your customers enables you to accommodate their needs while giving you a competitive edge.

Including these POS installment loans in your online checkout process can also help you boost sales and average order value (AOV), reduce shopping cart abandonment rates, and build customer loyalty with a new generation of online shoppers.

If you’re still in the planning phase of your ecommerce business, you need a well-designed website that can streamline online sales and seamlessly incorporate BNPL options for your customers.

With StoreBuilder by Hostdedi, you gain access to a WordPress online store builder that lets you create a retail site or start a membership site without any coding knowledge required. Our powerful ecommerce engine provides things like premium WooCommerce plugins, next-gen themes, and automated site maintenance right out of the box.

Check it out to get started today.

Ecommerce is booming, and that upward trend isn’t dying out any time soon. The pandemic led to an unexpected boost in ecommerce sales. Many people found themselves trying out new hobbies and finding ways to make money and find a profitable niche. Maybe you’re like a lot of folks that recently opened an online store — or you’re thinking about how you can start an ecommerce business.

If you’ve opened an ecommerce store, you’re expecting to turn a profit. You’ve probably gotten some sales and have a base of customers, but you’re hitting a sales plateau when you really want to keep climbing.

From which core ecommerce KPIs to track to which ecommerce plugins to use — there’s a lot to consider if ecommerce is new territory for you. You might have a business plan already. Maybe you’ve already chosen a platform or are considering whether a website builder or WordPress is right for you.

When you know the steps to starting an online business, it’s easy enough to spin up a website. But then what?

What you need is a growth strategy for ecommerce.

There are four main areas you should be thinking about when you are strategizing for your ecommerce store’s growth:

4-Part Growth Strategy for Ecommerce

Optimizing Your Site

Why is SEO (search engine optimization) important? Because ecommerce SEO directly affects how your site shows up in the search engine results pages (SERPs). If nobody can find your site when they search, you’ll have less traffic and fewer conversions.

When we say you need to optimize, we are primarily talking about performance and the SEO-friendliness of your ecommerce site. Ecommerce optimizations for speed and performance are adjustments you make that directly affect page speed and load times.

Google’s guidelines on what determines page rank changes often enough that optimization isn’t one and done. Optimization is an ongoing process, so keeping the future of SEO in your sights is a sure win for success.

Everyone wants to know how to speed up page load times, and for good reason: it can impact your page rank. There are countless ways to make your site faster, but some of them are easier than others.

Having a robust digital content strategy, posting and updating content often, and implementing a link building strategy are also important. So is ensuring that your site is mobile friendly.

If you’re a bit more tech savvy, technical SEO for WordPress is something to consider. Minifying code, ensuring your site navigation is user friendly, and implementing a silo structure for your page structure are all areas that you can optimize.

These ecommerce website features are part of what customers expect to see when visiting your site. Many of these suggestions can be implemented using WordPress performance plugins.

Constantly auditing the SEO for ecommerce websites helps you to climb the ranks, stay competitive, and keep your site fresh.

Improving Your Customer’s Experience

Even though page speed and performance are crucial to the customer experience, that’s not all that matters. The way your site looks and functions has a lot to do with how your customers decide to make a purchase. That’s why taking steps to improve your WordPress UX is important for ecommerce.

First and foremost, the design of the website is crucial. What your site looks like is the first impression customers get. Stay current on popular website design trends. Your site’s design should be both eye-catching and simple enough for anyone to navigate through.

You can learn how to design a website or outsource the work. Either way, you want a site that isn’t just pretty — it needs to work. When a customer can’t find the item they’re looking for, they’re likely to go to another website, even if pages load instantly. This website design client checklist provides some great guidelines.

All your sales revenue depends on your checkout pages working. Streamlining your checkout. Adding a WooCommerce cart popup can help you increase sales.There are plenty of options for online payment methods you can include on your site, but if customers can’t checkout, they won’t.

Testing regularly ensures your customers never see the tiny, preventable issues before you do. Hostdedi provides WooCommerce Automated Testing to run daily checks, including on your checkout page. Or, you can create a test plan for your ecommerce website.  Ecommerce UAT, or User Acceptance Testing, is also crucial to your site’s functionality.

Finally, customer service is important for growth strategy because if your customers are upset, nobody is coming back. In this day and age, most people aren’t quiet about poor customer service either. Getting feedback from customers and analyzing it improves the customer service experience.

You’ll want to:

• Train employees on best practices for customer service
• Hire customer support staff if you need to match demand
• Implement a customer support system
• Exploring the best live chat for ecommerce options
• Conduct customer satisfaction surveys
• Analyze customer feedback

At the end of the day, happy customers mean increased sales and customer loyalty. You can’t grow your business without customers.

Fine Tuning Your Marketing Strategy

Opening an online store is a great way to make money, but without an ecommerce marketing strategy, it’s hard to net a profit. Learning how to market a product to your target customers is another important way to strategically grow your business.

Growing your business online often means changing up your strategy and trying new marketing ideas. Wondering how to increase sales online? You may want to offer coupons, run sales, or hold contests.

For many businesses, ecommerce content marketing is responsible for the majority of the traffic that their online stores receive. Increasing ecommerce sales can be as simple as gearing your ecommerce content marketing strategy to utilize keywords strategically and provide breadcrumbs for customers to follow to your website.

Setting goals and tracking results is also part of an effective marketing strategy. Do you know the top ecommerce metrics to track? When you’re focused on what you’re doing well and where you need a boost, you can make more informed decisions about your ad spend budget and which ecommerce channels are of benefit to you.

Ramping up social media efforts is an important growth strategy for ecommerce. As part of your content strategy, a strong social media presence for your small business can be an excellent way to increase sales.

How do you improve conversion rates? You’ve got to be seen before you get a sale! When you post high quality content on a regular basis, you give yourself more chances for people to see your brand. Brand awareness comes before consideration and decision in the buyer’s journey.

Paid marketing strategies, like boosted posts or display ads, can be a very effective marketing tactic. There’s a lot you can do to grow your business with social media.

Some other “free” strategies include crafting better product descriptions. If you don’t know how to write a product description, take a look at your favorite store. Do they get straight to the point, or use flowery language?

When a customer understands what they’re buying, it’s easier to make a purchase sight unseen. Depending on the nature of your business, you can also have fun with it — and possibly go viral for your creative approach.

Great salesmanship can sell a ketchup popsicle to a woman wearing white gloves, but in the ecommerce world, it’s all about targeting your audience. Large companies develop customer profiles so they not only understand their customers better, but they’re also able to fine tune their targeting. Learning how to create a customer profile means learning about your customers and conducting sales data analysis. Sourcing customer feedback and conducting market research is also helpful.

The more effectively you market your ecommerce site, the more your business will grow.

Building Up Community

Everyone from Sephora to your local grocery store has apps, membership communities, and “Top Fan” badges on Facebook. Every one of these items is a way your customers are connected to your brand. It’s how individuals go from customer to ambassador. Ecommerce social media marketing is a jumping off point for building brand awareness.

The most successful ecommerce businesses have legions of fans. Whether official or not, having brand ambassadors means people are talking about your business, your products, and your content. A strong community behind your store is a hallmark of successful ecommerce  growth strategy. Enhance your ecommerce store’s social commerce platform and grow your business by generating additional ways for you to connect with customers.

An easy way to do this is by creating a customer loyalty program. It’s a highly successful model. How many of us have Kohl’s Cash burning a hole in our pockets? Customers are incentivized to spend more to get more “points,” and then return to utilize those points. Whether or not they’re actually saving money is often secondary to the perception that they’re getting a deal.

Referral programs are also a great way to build awareness and create conversions. Offer a credit for a specific dollar amount if a friend places an order. It can get you twice the revenue bang for your ad spend buck.

Using social media as a social commerce platform engages with your customers — both potential and existing. Video and carousels on platforms like Instagram for WooCommerce are highly successful and give customers a chance to preview an item before ever getting to your site.

While video content is a big thing right now, another common trend is the VIP group. There are many small businesses that utilize Facebook Groups for their customer base to interact, announce sales, allow customers to ask questions, and ultimately make your business more approachable to customers.

Focused on Ecommerce Growth? Start Planting Now!

There’s nothing more frustrating than doing everything right only to see your efforts dead on the vine. Use these tips in your ecommerce growth strategy to build your customer base and sales. You’ll also want to choose a host that’s made for ecommerce to lay the foundation for success.

When you choose Hostdedi, you’re getting curated tools that’ll help you grow your business — not just start it up. With high speeds, tight security, and instant scalability, Managed WooCommerce by Hostdedi is just the fertilizer you need for a great season.

Try fully managed WooCommerce hosting today, and let your business grow with us.