Online shopping has forever changed consumer habits. Every product we can imagine is just a couple of clicks away — plus, we can get it delivered straight to our door.
In 2021 especially, more and more people walked away from retail shopping, and instead opted for shopping online.
While the ecommerce industry is rapidly growing, it’s also becoming more competitive. What does that mean for an online store owner like yourself?
Keep reading to learn how to make your ecommerce site stand out from the competition.
Why It’s Important to Make Your Ecommerce Site Stand Out
Even though the online customer base is growing, there are numerous challenges an ecommerce business faces. In fact, there’s quite a bit of competition in the ecommerce market.
In sports competitions like boxing, athletes are divided into categories according to their weight. This is the only way to keep things fair. Unfortunately, in the competitive arena of the online business world, you are entering the ring with everyone, including giants like Amazon, or smaller virtual shops with a similar offer as yours.
Users are overwhelmed with so many different options, which is why they want to understand what makes your product different from others in just a few clicks. This is why it’s essential to make your ecommerce site stand out. But how do you do that?
How to Make Your Ecommerce Site Stand Out
In January 2021, around 1.2 billion websites were recorded on the web.
With so many sites online, how do you make your ecommerce site stand out in such a crowd? It’s certainly challenging, but still possible. Here are some ways to make that happen.
Find Your USP
A unique selling proposition (USP) is the one benefit that helps you stand out and makes you different from the competition. When you find out what that is, it’s easier for you to realize where you want to focus your branding and marketing efforts.
USP is there to highlight your advantages and strengths. It’s also something you can use to closely connect to your customers.
Web Design — Make A Site That Looks Great At First Glance
More than 90% of buyers say they pay more attention to visual appearance over other elements when making a purchase. That means having an attractively designed logo and site is one of the keys to making your ecommerce site stand out.
Make your site clear. Present all the relevant information in conversational language. Keep the content up to date. Go with a straightforward layout. Keep forms of your content rather simple, and make sure your homepage has a succinct summary. Choose the colors carefully to balance between clarity and aesthetics.
Your Site Should Also Be Engaging
Aside from the functional side, make sure your website is also engaging, eye-catching, and fun. With this in mind, add pictures that will help you tell the visitors your story. Creating visual identity engages more than just having plain text. Make sure your pictures are both unique and relevant for your business.
Still, don’t let visual content take all the attention. Too many pictures or videos can be distracting or make the page data rather heavy, which can make your page load time take longer — something that will deter visitors.
Luckily, you don’t need to be a professional designer to make good and smart defaults on your site and customize it the way you prefer.
Make It Mobile Friendly
Consumers expect your website to be efficient and fast, even when using their smartphones. Mobile compatibility is simply a requirement.
A large portion of your site’s traffic will likely come from mobile devices. And Google punishes sites with poor mobile experiences. That means your site won’t rank as well on Google if it’s not optimized for mobile, which will cost you site visitors and potential sales.
Make It Fast
Half of site visitors will leave if your site takes longer than 3 seconds to load. Google also determines your site’s rankings based on speed, along with other core web vials, so it is important to have a fast site in order to rank well.
Try out Google’s Page Speed Insights, Pingdom, or some other tool that will help you determine your website speed.
Clear Contact Page
Your visitors want a straightforward way to contact you for all the questions about your business, products, and services. Without this, you risk losing their trust and a chance to communicate with them. Consider adding a live chat option, a knowledge base, user forum, or some other way to provide useful information.
Calls to action (CTAs) are another important element on an ecommerce site. Add CTAs in highly visible spots to encourage an action, such as make a purchase or sign up for a newsletter. Add strong CTAs they can easily locate to make it simpler for users to convert on your website.
Adding free and useful content is another way to make your website look professional. Make sure it meets SEO requirements so you get a better position in the search results. That way, your potential customers can find you easier.
The free value you offer to your users is one of the ways to make your ecommerce site stand out. It demonstrates your credibility and thought leadership in the space, encourages engagement with visitors, and is a great way to provide useful information related to your product niche.
Make Your Product Stand Out
Do the research to find out what makes your product different from others on the market. Also, check the best-selling products similar to what you have in your offer. Is there something that makes them better than yours? Communicate with your customers to find out how to make your product stand out. Make surveys, communicate on social media, and find out which things they find important when it comes to choosing a brand.
Marketing your product as an updated version is another great way to make your business stand out. Include newer technologies and social media platforms for the promotion. Also, do thorough research of the newest industry trends to tie in with your product.
Make Your Ecommerce Store Stand Out With StoreBuilder
A high-quality website, contact page, excellent design, outstanding products, creative storytelling, and marketing campaigns — all of these things matter to your ecommerce business. But you have to stand out from the competition in order to reach potential customers.
Now that you know how to make your ecommerce site stand out, consider getting started with StoreBuilder.
StoreBuilder allows you to customize your website according to your preferences. All you need to do is answer four questions — and the StoreBuilder Intelligent Engine will create a unique site for you in minutes, backed by industry-specific insights and best practices.
It’s fast and easy to use, plus you don’t have to be a professional designer to get a fully customized, industry-focused site in just a couple of minutes.
Learn more about getting started with StoreBuilder today.