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How to Create a Landing Page in WordPress: 3 Methods to Try

No matter how long you’ve been a freelance web developer, you’ve probably had several clients ask you to build a landing page. Mastering how to create a landing page in WordPress quickly sets your freelance business up for success.

From ebook downloads to purchasing meal delivery services, landing pages drive many businesses’ leads and revenue generation activities online.

In this post on how to design a landing page with WordPress, you’ll learn:

Elements of a Good Landing Page

What makes landing pages different from other pages on your site? Your homepage has many purposes. Homepages explain what your business is, display your services or products, and introduce your brand. Landing pages have one goal: to entice visitors to take action.

Uses of landing pages include:

  • Selling a product or service
  • Paying for a subscription
  • Lead magnet downloads like white papers or ebooks
  • Scheduling a demo or consultation
  • Registering for a webinar or event
  • Opting into an email list

Landing pages generate sales or leads. To drive these conversions, landing pages include different design and content elements than other web pages.

Common Landing Page Features

  • A Clear Offer. Landing pages often include a design emphasis on the hero section to clearly call out the offer or unique selling proposition of the product. You need to design a page where people want to sign up or buy, based on what they see above the fold without scrolling to the bottom of the page.
  • Call-to-Action. What’s the purpose of the page? From filling out a form or making a purchase, most landing pages need functionality to collect customer information.
  • Social Proof. Nothing motivates like peer pressure. Marketers add social proof to pages to encourage more people to sign up. Examples of social proof include customer reviews, testimonials, certifications, or celebrity endorsements.
  • Benefits. Most landing pages will have a section highlighting the benefits of why someone should buy or sign up for the offer.

Why Freelancers Like Building Landing Pages

Building a landing page in WordPress is an excellent project for freelance web designers or developers. The high demand and relative ease of creating landing pages in WordPress make them ideal for freelancers for many reasons.

Fast and Easy Build-Outs

Unlike website build-outs, freelancers can complete landing pages in less than a day. The payday on a finished website will boost your bank account, but you might have to wait several weeks or months. Simple, smaller projects like landing pages wrap up and get paid quickly.

Templated and Scalable

Landing pages often rely on templates. You won’t have to build or code everything from scratch. Once a client likes their landing page template, you can create new pages using the same template with minimal effort. This makes it easy to scale up your landing page building services.

High Demand

Most marketers need multiple landing pages. Different campaigns have various offers. You might need a page for an ebook on productivity tips and another for signing up for a coaching session. Clients probably won’t stop after the first landing page they request. In addition to hosting and maintenance services, building landing pages is a great way to generate additional revenue after you launch a website.

How to Create a Landing Page in WordPress

When building a landing page in WordPress, you can choose between using the WordPress built-in page editor or a plugin. If you also want tips for building ecommerce websites quickly, check out our guide to a faster way to build WordPress websites.

Option 1: Make a Landing Page in the WordPress Editor

In our beginner’s guide to WordPress, we talked about the difference between posts and pages. Posts are blog entries, and pages are for more static content. You can build a landing page by going to “Pages,” “Add New” in WordPress.

The problem is your options are a bit limited. Many people opt to remove the navigation and footer links from landing pages to decrease the chances someone will leave the page before completing the form or making a purchase. Depending on your theme, customizing the design using the native page editor may be difficult.

Option 2: Use a Plugin

For an easier building experience, consider using a plugin specifically for building landing pages. SeedProd is one of the most popular plugins for creating landing pages in WordPress. After installing the plugin, you can pick from various templates. You have to subscribe to unlock all the templates.

Option 3: Use a Page Builder

If you built your client’s website with a page builder plugin, you could use the same plugin to design and build landing pages.

Popular page builder plugins include:

  • Elementor
  • Divi
  • Beaver Builder
  • WPBakery

Create a new page and then look for template options for landing pages. This option is great because you can import the fonts, colors, and branding of the existing site into the landing page.

Builder Better Landing Pages with the Best WordPress Hosting

Design is only one element of a landing page. You also need a fast-loading site. Slow sites decrease conversions on ecommerce websites and landing pages.

With managed WordPress hosting from Hostdedi, you can trust that your client’s site will always run at top speed.

Sign up for a managed hosting account today or explore our affiliate program for freelancers to start earning commissions on client referrals.

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5 Tips To Improve the WooCommerce Checkout Process

When it comes to ecommerce, conversions and sales matter most.

Anything that deters potential customers from clicking on the “Place Order” button costs you money. 80% of customers are abandoning their carts which costs ecommerce businesses over $18 billion in lost sales revenue annually.

Customers abandon shopping carts for various reasons, ranging from high shipping fees, slow delivery, and complicated checkouts. To combat them, we’ll show you how to improve checkout processes to encourage customers to convert.

Here’s what we’ll cover:

Benefits of Improving the WooCommerce Checkout Process

Besides the lost revenue from abandoned carts, improving the WooCommerce checkout process also brings:

  • A better customer experience. 70% of customers agree that a speedy checkout process affects their willingness to buy from an online retailer.
  • Higher conversions. According to a study by the Baymard Institute, the conversion rate of a large ecommerce store could increase by up to 35% by adopting an optimized checkout process.
  • Repeat purchases. Happy customers are more likely to make repeat purchases.

How To Improve the Checkout Process

1. Optimize your website for mobile.

2. Implement single-page checkout.

3. Ensure the checkout process is secure.

4. Reduce the number of required form fields.

5. Consider checkout flow design.

Proper implementation of these tips will lead to more sales on your WooCommerce website. Let’s see what they’re about.

1. Optimize Your Website for Mobile

Today, 58% of internet users access the internet via their mobile devices and are shopping on them. Insider Intelligence predicts that mobile commerce will account for 43% of all ecommerce sales by 2024.

In that sense, it’s best to upgrade your mobile checkout experience to avoid losing sales.

To start, optimize your mobile ecommerce site for page load speed. It affects multiple aspects: conversion, sales, SEO, and user experience.

For instance, a website that loads in one second has 3x more conversions than one that loads in five seconds, and up to 5x more conversions than one that loads in 10 seconds.

Here are some ways to increase page load speed for your ecommerce website:

  • Use plugins like WP Rocket, Smush, and Imagify to compress heavy files that slow down the website. Compressing images keeps file sizes low while retaining image quality.
  • Minimize unnecessary files. Delete plugins you don’t need.
  • Implement website caching.
  • Use a Content Delivery Network (CDN) for quicker delivery of static files like images.

You can sign up for a CDN separately, but Hostdedi WooCommerce hosting comes with a free CDN.

2. Implement Single-Page Checkout

One of the best ways to increase conversions is to make the checkout process as seamless as possible. That’s why Amazon’s one-click checkout gave it an edge over competitors until the patent expired in 2017.

With the average American making 12 monthly impulse purchases and spending up to $3,000 on these purchases annually, Amazon’s seamless checkout resulted in billions of dollars in sales.

Amazon’s patented click and pay technology was eventually licensed to other ecommerce retailers and payment solutions like PayPal, Apple Pay, and Stripe.

If you want to implement single-page checkout on your WooCommerce store, check out these plugins to help you out.

3. Ensure the Checkout Process Is Secure

With different frauds and scams happening today, consumers consider security a top priority for online stores.

Online shoppers feel uneasy about sharing their payment information — 87% admitted they check to see whether a shop is legitimate before purchasing.

Improve the checkout process by giving customers a reason to trust your store. Here are some ways to do so:

  • Install an SSL certificate. Some hosting plans don’t include SSL certificates, so you may have to buy one. Hostdedi plans come with a free SSL certificate.
  • Use trust signals like security badges, and add testimonials and reviews.

4. Reduce the Number of Required Form Fields

When a website visitor is ready to buy something, they’ve already made up their minds. Don’t give them a chance to rethink the decision.

If you can’t implement one-click checkouts, reducing the number of steps improves the checkout process. The Baymard Institute found that websites with fewer form fields have a higher performance rate during checkout.

Here are some things you can try:

  • Implement autofill for address and credit card data. These items take the longest to type out and are the information you need to ship out an item.
  • Don’t ask users to create accounts. You can also implement a social sign-in option. It’s a more accessible alternative to user account creation that enables users to log in using their social media accounts. You can also provide a guest checkout option or let them create an account after making a purchase.
  • Introduce default billing/shipping addresses for returning users so they don’t have to keep inputting their information.

5. Consider Checkout Flow Design

If customers are to buy, they have to navigate to the checkout page — and they can’t do that if your website doesn’t optimize for design.

Here are some ideas to implement:

  • Use responsive WooCommerce themes.
  • Make buttons larger and more clickable, which also helps the mobile version of your site.
  • Ensure call-to-actions are displayed prominently on the checkout page and that headers and footers are distraction-free.
  • Use a progress bar or progress indicator so the customer knows what step they’re at. For example:

Final Thoughts — 5 Tips To Improve the WooCommerce Checkout Process

The main goal of any ecommerce store is to get customers to the end of the checkout process. Customers abandon carts for so many reasons, which translates to lost sales.

Follow these five tips to improve the checkout process, and you’ll soon see increased conversions, sales, and revenue.

Just remember to back up your checkout process improvement efforts with reliable hosting. Sign up for a Hostdedi WooCommerce hosting plan today.

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