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Starting an Online Store With No Money: Is It Possible?

You’ve probably heard the adage, “You have to spend money to make money.”

But is it true?

Starting an online store with no money can be a viable alternative to the overhead expenses that brick-and-mortar shop owners face. But what does it take to start a business with no money?

Before you dive into building an ecommerce website, check out all the ways you can make money online. Here’s what you need to know before you start.

Is Starting an Online Store With No Money Possible?

If you’re interested in how to start a business with no money, there are some tried and true methods to make it happen. Not every option will work for all online entrepreneurs, so finding what works for your particular skill set is crucial.

Blogging

If you enjoy writing and understand search engine optimization, blogging can be a great way to earn some money online. Pick a blogging niche you have some knowledge about, find an online platform (like WordPress) to manage your content, and start writing posts. You can earn money through affiliate marketing, which is when you get a commission when you link to products that your readers purchase. You can write sponsored posts for companies on your blog or use ads in your content. You can even sell digital services or products related to your niche.

Web Design

Freelance web design can be a fun and lucrative business if you enjoy creating websites. While web design takes a significant time investment to learn how to create the layout, theme, and color palette that correctly conveys a brand’s tone, it’s also a skill that can pay off. Most web designers need subscriptions to the Adobe Suite of products, which aren’t cheap. But it’s a business you can start at no additional cost if you own those programs.

Podcasting

Much like blogging, podcasting requires you to pick a niche and create content for it. But, rather than writing content, you record it. You can start a podcast if you have access to a microphone, computer, and sound editing software.

To monetize your podcast, make a website for your podcast with a membership program where your audience pays to listen. You can join an advertising network to quickly and easily put ads on your podcast. You can also sell advertisements or allow sponsors to pay to be mentioned in the podcast.

If you find your podcast does well for free, you can create a premium version. You keep offering the regular podcast for free but put additional content behind a paywall.

Consultant

If you have experience in a particular industry, you could offer your guidance as a consultant. You can help those starting in your industry, or you could offer more in-depth help. Your skills and expertise are invaluable to those who don’t have them, so why not sell them? Your industry and experience determine your prices and who you work with, but the good news is there are no startup fees with consulting. All you need to do is share about your new venture on a social media platform and have an email where potential clients can contact you.

Online Retail

Online shopping is practically the norm now, so if you want to create a website to sell products online, there’s already a customer base. Selling print-on-demand products is a great way to make money without investing in a large stock of products that you pay for upfront and store in your home. To set up your online store, you’ll need a website and a store manager on the backend, like BigCommerce, WooCommerce, or StoreBuilder.

Virtual Assistant Services

If you’re an organized person who likes to multitask, virtual assisting may be a great career. There are tons of business owners and professionals who need your skills. Virtual assistants do many things, from helping with the backend of ecommerce sites to managing email inboxes to scheduling social media to even answering online chat questions. Your particular skills will determine what kind of virtual assisting you do. Picking a specific niche of people you work with is an excellent way to build even more expertise.

Steps to Open Your Own Store

Once you’ve figured out what kind of business you want to start, it’s time to determine how to start an online business with no money. Every industry is different, but some general guidelines apply to every online business.

  • Do Your Research. See who is already running a business like the one you want to start and how they do it. Do some networking and meet with business owners to get their insider information and learn about the struggles they faced.
  • Identify Your Skills. Brush up on any skills you’ll need to run your business, especially if you plan to work with clients. You won’t be able to keep clients long if you can’t properly serve them.
  • Keep It Lean. Until you’re making money, use all the free tools at your disposal. Google has a great suite of office products for free, and Canva’s free tier will allow you to create graphics. Use PayPal to take money, and network with customers using free social media. Many email marketing platforms like MailChimp and MailerLite offer a free tier to use while you’re getting started.
  • Don’t Over Stock. Purchase as little stock as possible while building up your audience and customer base. Until you develop your audience, you won’t know exactly what your customers want. Use the profits from initial sales to reinvest in more stock.
  • Make Your Platform User Friendly. Your website should be clear and easy to understand. Your customers should be able to navigate it. Don’t overdesign. That can lead to confusion in your customers, leading to a lack of sales.
  • Do It Yourself. There are tons of plugins and tools at your disposal. Learn as much as you can at the beginning until you have time to invest in someone to do the work for you.

StoreBuilder Can Help

You know how to start an online business with no money, so it’s time to take the leap. StoreBuilder can help you take your business idea and make it real. It’s the best ecommerce website builder for building your business in WordPress. You can sell products online easily and worry-free without learning code or web design.

Try StoreBuilder and see how easy it can be to build your online store.

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5 Best Ecommerce Marketing Automation Software for 2022

Ecommerce is growing. Adobe estimates U.S. ecommerce spending to pass the trillion-dollar mark in 2022 based on data from Adobe Analytics.

This growth means you’re likely to spend more time trying to keep up with the latest ecommerce marketing trends, reducing the time for critical tasks.

Tracking what you should be targeting or measuring can be exhausting and time-consuming.

Here’s the good news. You can rely on marketing automation solutions to make the job easier and focus on other activities that drive revenue.

Read on to learn about the five best ecommerce marketing automation software to make your marketing campaigns more productive.

What Does Marketing Automation Do for Your Business?

Lead generation and customer engagement throughout the buyer’s journey are the most common challenges for ecommerce businesses.

And marketing automation is the answer. According to the 2022 Ascent2 survey of 393 marketers, more than one-third of marketers say that marketing automation helps them improve customer experience and optimize lead generation.

The benefits of marketing automation don’t end at lead generation. Here’s what ecommerce marketing automation can do for your business:

  • Improves lead nurturing efforts.
  • Increases your sales and marketing teams’ productivity.
  • Helps you optimize the marketing strategy.
  • Enhances customer experience, increasing the chances of retaining clients.
  • Boosts your conversion rates and revenue.

Choosing the Right Marketing Automation Software for Your Store

Email marketing is one of the most effective channels to reach your audience, sell your products, and build relationships with customers. But email isn’t the only channel available.

When looking for your ecommerce automation platform, consider the following factors to ensure you get the most out of your choice.

Ease of Use

The platform should be easy and intuitive to use for your team. Ask for a demo and see if you can perform frequent tasks seamlessly. If you have to ask for external help to finish simple tasks, that could be a red flag.

Functionality

Note down the features you need at the start to focus on selecting the right platform. Choose an automation software that natively integrates with your existing technologies. Integrations will save you time and money and reduce the time spent on retraining staff.

Customer Support

Ideally, you should have access to multiple customer support channels — live chat, chatbots, phone, email, and knowledge base. This omnichannel support ensures you always get help when needed.

5 Best Ecommerce Marketing Automation Platforms for Your Business

Every marketing automation platform has its benefits and drawbacks. Make sure to define your company’s needs before choosing any marketing automation software.

That said, here are the five best marketing automation platforms for ecommerce stores.

1. HubSpot

HubSpot is the king of marketing automation, topping the automation charts globally with a market share of 35.47%.

HubSpot is a complete package with analytics reports, blog publishing, and email marketing support. You can also use HubSpot API to create custom integrations for other ecommerce platforms.

Integrations: Magento, BigCommerce, Shopify, and WooCommerce.

Key Features

  • Landing pages builder.
  • Automated blog publishing features.
  • Social media management tools.
  • Automated email campaigns.
  • Lead scoring.

Best ecommerce marketing automation software for: Ecommerce businesses focused on inbound marketing and content marketing.

Pricing: Free with limited features. Premium plans start at $45/month.

2. ActiveCampaign

ActiveCampaign is a three-in-one tool, offering digital marketing automation, email marketing, and small business CRM.

ActiveCampaign helps you map out the automated workflows with its powerful visual editor. Besides that, you can access 600+ prebuilt automation recipes for powerful personalization and segmentation across email, social, chat, and text messaging.

Integrations: Shopify, WooCommerce, Magento, Stripe, and BigCommerce.

If you use other platforms (such as StoreEnvy or BigCartel), you’ll need Zapier to pull ecommerce data.

Key Features

  • Website tracking.
  • Prebuilt automation workflows — for tasks including abandoned carts and multiple visits to specific products.
  • Custom forms.
  • Efficient email marketing.

Best ecommerce marketing automation software for: Small- and medium-sized ecommerce brands that want automation features to grow.

Pricing: Premium plans start at $9/month (when billed annually).

3. MailChimp

MailChimp is one of the best ecommerce automation tools for setting up and managing email campaigns.

Business owners can easily design and launch email marketing campaigns using the built-in campaign manager, helping them attract new subscribers and follow up with existing customers through targeted emails.

MailChimp also helps you manage ads on major social media channels — Twitter, Facebook, and Instagram.

Integrations: Shopify, BigCommerce, BigCartel, Magento, WooCommerce, Salesforce, XCart, and OpenCart.

Key Features

  • Email reporting elements — click maps and subscriber activity.
  • Analytics360 module.
  • Robust API.
  • Industry trends review.

Best ecommerce marketing automation software for: Small- and medium-sized ecommerce businesses.

Pricing: Free with limited features. Premium plans start at $11/month.

4. Klaviyo

Klaviyo is an ecommerce marketing platform that enables brands to deliver personalized experiences across multiple marketing channels, like SMS, email, in-app notifications, and the web.

Klaviyo offers many pre-designed templates to help you create emails quickly and provides additional data analysis and segmentation based on your email list.

Integrations: Shopify, BigCommerce, BigCartel, Magento, WooCommerce, Salesforce, XCart, and OpenCart.

Key Features

  • Replenishment.
  • Cross-sell.
  • Win-back.
  • Cart abandonment.
  • Custom templates.

Best ecommerce marketing automation software for: Ecommerce businesses focused on email marketing.

Pricing: Free with limited features. Premium plans start at $20/month.

5. Omnisend

Omnisend helps marketers increase sales by connecting them with their customers on more touch points than before and offering a personalized experience.

Omnisend gives you the functionality you need to increase sales by triggering campaigns based on customer data and behavior. It also sends reports on how your marketing automation impacts sales.

Integrations: All major ecommerce platforms, including custom platforms, through their API.

Key Features

  • Drag-and-drop newsletter builder.
  • Pop-ups.
  • A/B testing.
  • Segmentation.
  • Comprehensive reports.

Best ecommerce marketing automation software for: Ecommerce marketers.

Pricing: Free with limited features. Premium plans start at $16/month.

Final Thoughts: 5 Best Ecommerce Marketing Automation Software for 2022

To sum it up, marketing automation streamlines many business operations and saves you time to focus on priority tasks. You can go with Klaviyo if you’re focused on email marketing or HubSpot if you need a robust marketing automation solution.

To benefit from ecommerce marketing automation tools, you’ll need an optimized online store that pulls its weight in converting the leads.

Build your online store with StoreBuilder by Hostdedi today. Hubspot comes included free, along with premium shopping cart solutions, online store marketing, product management, and much more.

Check it out and see why it’s the best ecommerce website builder to sell your products worry-free.

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