Daily ArchivesMay 5, 2022

Dropshipping is one of the simplest ways to make money online. You don’t have to manage inventory the same way a wholesaler would. So it’s pretty simple to earn a four-figure income with a dropshipping business.

But getting to six figures and beyond is a different ballgame.

Dropshipping is estimated to be worth $591 billion globally by 2027. So you need a recognizable, trusted dropshipping brand to establish yourself in a competitive market.

Most dropshippers begin small, but after some time, they must grow their dropshipping business to compete on a global scale with larger competitors.

Here are three tips that’ll help you grow your dropshipping business and compete with retail giants:

1. Invest in a High Converting Ecommerce Website

The success of a dropshipping business model depends on your ability to market and sell the best dropshipping products without storing them yourself.

That means the traditional brick-and-mortar business model is unsuitable for dropshipping. It only works if you have a great website to connect with dropshipping suppliers and customers.

The good news is that with so many ecommerce platforms to build your website, creating an online store is pretty simple.

Here’s what you need to build an ecommerce website:

• A good domain name.
• Web hosting.
• An ecommerce platform such as Shopify or AliExpress, ecommerce marketplaces such as Amazon or eBay, or a website builder such as Hostdedi’ StoreBuilder.
• A payment gateway.

A good ecommerce platform should make it easy to build your dropshipping store — from finding a domain name to installing marketing and sales plugins. It should also help you sell in multiple currencies and accept payments easily.

Make sure to include the following elements in your website:

Your dropshipping business will benefit significantly from digital marketing efforts like ecommerce email marketing. But it’s only valuable if you have an online store you can direct potential customers who see your dropshipping ads to.

2. Market Wisely

Driving traffic to your dropshipping store is critical to the growth and success of your online business. Most store owners work hard to create a perfect ecommerce store, only to launch it to an audience that has no idea it exists.

Start by figuring out the right traffic ecommerce channels for your website.

For example, there are 4.62 billion social media users globally. So having the right social media strategy will empower you to reach your target audience and boost your chances of having a successful dropshipping business.

While you shouldn’t market yourself on every online platform, a comprehensive marketing strategy will help grow your small business faster.

With that in mind, try out these three practical marketing tips:

• Run TikTok or Facebook Ads that suit your marketing budget and goals to drive traffic to your ecommerce store and increase sales.
• Leverage influencer marketing to grow your dropshipping business. Influencers usually have more sway over customer shopping decisions than any other channel. That’s why 54% of companies working with influencers have ecommerce stores.
• Focus on content marketing to engage and educate customers about your products. 82% of companies actively invest in content marketing, so you don’t want to be left behind. Concentrate on creating high-quality content to enhance customer experience and improve conversion rates.

3. Specialize in a Profitable Niche

Using a dropshipping business model isn’t straightforward. Most people think you simply add products to your online store, and customers flock to buy. But that’s not the case.

You should focus on a niche you’re genuinely interested in since a non-focused product selection will likely be difficult to promote. If you aren’t committed to the niche you choose, you’re more likely to fail since it takes a lot of hard work to grow an ecommerce business successfully.

Choosing a niche to sell in can make or break your dropshipping business. When scaling your business, consider avoiding these three types of products:

• Low-profit margin products: Don’t go after products everyone knows about since they come with fierce competition and low-profit margins. When pricing your dropshipping items, consider the product costs, shipping fees, possible refunds, and marketing and advertising expenses.
• Restricted products: These products aren’t illegal but have strict rules on selling them. They may also be legal in some areas but illegal in others, like cannabis. Such products may be appealing initially, especially if they have a high-profit margin and few people sell them. But selling these products can also limit your advertising and increase business risk due to their restrictive nature.
• Copyrighted products: You’re usually not allowed to sell these products unless authorized to do so — for example, t-shirts for a popular TV show.

Here are some pointers when selecting your niche:

• Make sure people are interested and actively looking for your product. Use search engine optimization (SEO) tools such as Ahrefs to check common search terms related to your potential niche. If no one is looking for what you want to sell, you’re out of luck before you even start.
• Select a niche with higher-priced products since the amount of work required to sell a $10 item is typically the same as selling a $1,500 item.
• Find a product that’s inexpensive to ship. It will enable you to offer free shipping to your customers, absorb that cost as a business expense, and attract more sales.

Final Thoughts: How To Grow Your Dropshipping Business in 2022 and Beyond

Whether you’re a new entrepreneur or seasoned business owner, a dropshipping business is a low-cost, low-risk way to start selling online.

You can scale your dropshipping business to a whole new level with a highly optimized ecommerce website, effective marketing strategies, and reliable suppliers. But it takes time and effort, so you have to be patient and work hard.

To start with the right foot, build a dropshipping ecommerce website with Hostdedi’ Storebuilder today.

We’ve all been spending more time online, especially during the past two years. You may have noticed that web aesthetics trends are taking cues from the early internet era.

Designers are sticking to classic website design principles, but they’re also going beyond standard website aesthetics — with a new spin on grids and lines, typography, and more. They use a lot of sophisticated textures, muted colors, and serif fonts, which is why websites don’t end up feeling too retro.

Futuristic web design also includes pretty innovative contemporary techniques such as advanced animations and interactions, together with visual effects — including grain and glassmorphism. Designers can do all this way easier and faster than ever before thanks to numerous available no-code tools.

Keep reading to learn about emerging website aesthetic trends in 2022.

What’s New For Sites?

An overarching trend in 2022’s website aesthetics is an increased sense of creativity, imagination, and playfulness. Designers are now creating sites as interactive projects, art, or simply to delight visitors. Here are some of the top trending website aesthetics you’ll see.

Trending Web Aesthetic Colors & Themes

1. Black & White

Already, it seems like one of the main website aesthetics trends is simple, clear, and plain. In other words, minimalistic characteristics are pushing busy websites to the side.

You’ll notice more and more sites with sophisticated effects and sleekness — it’s a smoother, less crowded, and more refined browsing experience. Black and white are a perfect combination to create a classy, yet intriguing, website.

2. Pop of Vivid Color

One of the reasons behind the minimalistic approach is that visitors won’t wait around for all your images, content, and slow-loading designs to load. Even though black and white can give you a sophisticated and minimalistic look, one of the best ways to get a “striking but simple” design is to include a pop of color.

For instance, go with earthy tones. Consider applying a combination of basic primary colors and nature-inspired tones. Or, consider red.

One of the colors you’ll be definitely seeing more of is red. People used to avoid red, since it can be hard on the eyes. But, similar to red lipstick, a red accent can be both subtle and striking enough to grab the user’s attention. If you experiment with tones and shades, you can easily incorporate red in unique ways that won’t look overwhelming.

3. Neo-Brutalism Theming

This is a theme with roots in an architectural movement of the 1950s–70s called brutalism, which used raw, exposed materials such as concrete. This movement has been getting more and more popular since it reappeared in the digital world in 2014, as documented on brutalistwebsites.com. It uses plain backgrounds, asymmetrical layouts, barebones unstyled HTML, and untreated photos.

4. Engaging Interactives

Many web designers are going back to large-scale animated interactions and bringing them to a whole new level in 2022. Such interactions go beyond scrolling to encourage visitors to engage with the page in a way they click, drag, and swipe the elements. This way, users can feel more investigative, since they actively dig through the page to uncover content.

5. Typographic Hero Images

Since the hero image is the first thing users see when coming to your website, you have to use something that will be presented in a simple way, but will also make a powerful statement.

Interactivity & Movement Website Aesthetics

6. Typefaces & Typography

Typography has evolved as well — the strict rules web designers once followed have given way to the mixing of fonts with photos, emojis, and different shapes. For instance, bold design is a trend for 2022 as well as typography of unusual size. When they get to a certain size, words are not just copy anymore — they become an engaging graphic element that represents your site.

Use your imagination, but carefully — something eccentric might create an eye-catching effect, but can also easily turn into irritating and unreadable graphics.

Another emerging website aesthetic is interactive fonts, where text moves and plays with the visitor’s mouse. A simple way to achieve this is to apply a hover-state change the same you’d do with a button.

It used to be harder to create this effect, since you had to write such interactions by hand, whereas today you can do it by using modern no-code platforms. However, when it comes to interactive fonts, keep in mind some users can get easily distracted by characters that move.

7. Scrolling Elements

Another emerging web aesthetic trend is horizontal scrolling. Designers didn’t start with it to stand out — it was simply an easier way to present the secondary information on the site. Horizontal scrolling looks like you’re going through the gallery and seeing the exposed content step by step as you scroll. Many users are still not used to it, which is why traditional (vertical) scrolling works just as well.

Website Aesthetics for Effects & Textures

8. 3D Illustrations

3D illustrations are an extremely popular website aesthetic trend. One of the coolest examples are 2D/3D mashups. The 2D design plays on old illustration styles, and the 3D spin makes it more interesting, eye-catchy, and life-like. An additional subtrend here is a 3D environment, where cutout 3D imitates a collage of 2D cutouts.

9. Glassmorphism

Glassmorphism is another website aesthetics trend that’s growing in popularity. It’s a UI design that emphasizes dark or light objects located on top of colorful backgrounds. Designers place a background blur on the objects, which is why the background shines through and eventually results in this frosted-glass effect. This is something that establishes verticality. It also emphasizes the depth of the design. Also, what’s cool about glassmorphism is that it looks like objects are floating in 3D space because they are blurred.

Inclusive Design Website Aesthetics

10. Cause-Based Elements

Many businesses tend to create their marketing campaigns and websites as if they were their own end-user. Since that’s almost never the case, many are paying more attention to inclusive design to ensure they don’t overlook the concerns or needs of certain groups that might visit their site.

Many websites are expanding their media, messaging, and design to account for a wider audience made up of various backgrounds including socio-economic classes, different age groups, sexual orientations, etc. For instance, the color blue is used for autism awareness, or rainbows for Pride Month.

11. Increased Accessibility Options

At its core, the web is designed for all people, whatever their location, language, hardware, software, or ability. The web generally removes barriers to interaction and communication many people with disabilities face in the real world. However, some apps, technologies, websites, or tools are not designed for a diverse range of movement, hearing, sight, or cognitive ability. That’s where accessibility comes in.

Accessibility is one of the vital factors for both companies and developers that want to create high-quality tools and sites, without excluding certain groups of people from using their services and products.

Choose a CMS that supports accessibility: When creating your site, use a content management system (CMS) that supports web accessibility. Make sure the themes, widgets, page layouts, plugins, and the rest of the factors of your site are compatible with web accessibility standards like WCAG 2.0.

Use more headers: When used properly, headers are a great tool you can structure and organize your content. With them, you allow your visitors to easily navigate through your website. This also boosts your SEO score, which means it will be easier for you to get more organic traffic.

Use alt tags for images: Even though images generally provide great value to users, they can also be a barrier for visitors with impaired or limited vision. Therefore, if you assign alt tags, your images will have a description that helps users to understand them using a screen reader. Alt tags also improve your SEO score.

Note: Be Careful With Colors

Colors can help a visitor differentiate the information on your website. Still, color blindness or other disabilities can make it difficult for users to find information, call-to-action buttons, or other elements when developers don’t pay enough attention to proper color contrasts. You can check the contrast of colors on your website simply by adding the Google Chrome extension.

Power Your Website With Fully Managed Hosting

What’s great about website aesthetics trends in 2022 is that there are many different practices you can combine together that will easily overlap and work just great.

To be creative and follow modern website design trends, you need proper tools and enough space where you can let your imagination run wild. A scalable plan, for instance, can get you more space as your website grows -— which is one of the things that make managed hosting solutions such a great choice.

In other words — when you have someone that will take care of the technical aspect of your website, it’s way easier to dedicate all your resources to create engaging, intriguing, and eye-catching content that will stand out in the crowd.

Check out fully managed WordPress and WooCommerce hosting plans to get started today.