CAll Us: +1 888-999-8231 Submit Ticket

What Is a PHP Worker? Recommendation for PHP Workers Per Site

Have you ever browsed through your favorite coffee shop’s website and as you check out with that new order of coffee, you end up getting a 504 error after a delay?

Or maybe you were browsing your favorite sports website and as you try to load the next page, it takes a while to load and comes back with a timeout error?

These situations are frustrating, and not what we expect when we look at a site. In both cases, the cause may be not having enough PHP workers allocated to a site. Without enough PHP workers, a site can’t process all site requests that come in if there are a higher number of them. It’s not a good situation, as site speed is incredibly important for converting visitors to sales leads and customers.

What is a PHP Worker?

What is a PHP worker? PHP workers build pages and handle requests that require backend processing on your site. PHP workers are directly responsible for generating HTML pages for your site visitors. Because of this, they determine how many uncached requests a website can process at any given time.

This is usually active tasks like an inventory check on a specific item or it could be something as complex as viewing and listing all prior orders for a customer. When a PHP worker is started, it remains persistent until processes are completed or certain conditions are met.

Think of PHP workers as a check-out line at a grocery store where each item that is to be scanned is a PHP process.

If you only have one PHP worker (one checkout line) then everything must go through that single checkout lane, and the cashier can only work through one order at the time. PHP workers can limit the number of concurrent, or simultaneous, transactions on a site. As previously mentioned, if you have only four PHP workers (four checkout lines) the site can only process four transactions at once.

The 2022 Essential Guide to WordPress Plugins >>

However, this does not mean that the fifth customer (PHP process) or beyond does not get processed. PHP processes are placed in a queue for the worker which means it processes the first request in line then moves onto the next PHP process in the queue. In other words, a long line forms and people start waiting.

Luckily, PHP workers process the information faster than grocery store cashiers. They work very quickly and can clear many and most processes within milliseconds. By having only a few additional PHP workers, you are able to have many more concurrent processes that can be run at one time, meaning more customer orders can be processed at once.

What Happens When You Have Too Few PHP Workers Per Site

Let’s say you have only two PHP workers on a site and you have several plugins and a heavy theme. Those two PHP workers will constantly be used only to process plugins and theme processes leaving a queue to build up immediately for new page requests from visitors to your site.

If you are running an ecommerce site on top of this, it will only increase the queue amount. Much like customers waiting in line, some PHP processes will abandon the line. Processes that are not written to abandon the line, or time out, and will sit and wait. Then, they will begin to put a much higher load on server resources. It’s like the checkout line is now wrapping around the block!

PHP processes on a WordPress website can be as simple as the submission of a contact form or a request to geolocate a visitor based upon their IP or zip code.

For eCommerce websites, this can look a little different. Items such as new orders being processed, carts, and customer logins would all utilize PHP workers. The products or descriptions will usually be cached so that generally would not require a PHP process for viewing. Having only three to five PHP workers means that you can only have that many simultaneous transactions on the website and that the PHP workers will process requests in the order they were triggered (just like a shopping line).

How To Lighten The Load For Your PHP Workers

A common problem area to start with for PHP workers is having too many plugins and heavy themes. You can generally help alleviate issues caused by a bloated website with these tips:

  1. Add site caching with a plugin
  2. Reduce external calls to remote sites
  3. General site optimization

Site optimization can get complicated, especially with sites that experience heavier traffic which requires more attention to detail. Generally, the larger the site, the more efficient the site must be in the way it requests its styles, products, orders, and customers. This way, you utilize the PHP workers for general site functionality less and PHP workers can process what matters — your traffic — effectively.

Hostdedi plans come with enough concurrent users for even the largest of sites to manage traffic.

With Hostdedi, you already have 20 concurrent users as part of an XS plan. This increases in increments of 20 as you move up to the XXL plan (which has 120).

Beginner’s Guide to WordPress Performance Optimization >>

Other managed application platforms offer anywhere from two to four PHP workers in introductory offerings. Hostdedi Managed WordPress, WooCommerce, and Magento hosting also have server-side caching built-in which helps minimize the use of PHP workers to process static content, allowing the PHP workers to process requests from the people who matter most: your customers.

Maintain a Faster Site with More PHP Workers

PHP workers can manage thousands of processes each, however; many factors come into play, including:

  • How many exterior calls are they making?
  • How many plugins are competing with inquiries to the database?

Additionally, adding PHP workers to a site will also increase the resource allocation being used from the server. The more PHP processes running, the more RAM and CPU allocations will be needed, thus creating heavier loads on the server and having as much optimization as possible can reduce that server load. PHP workers are key, but they are not magic, one-size-fits-all solution.

The more plugins (even inactive ones), the more PHP workers are utilized to process non-static requests. The same applies to heavily featured themes.

For this reason, it is always a good idea to use caching and a content delivery network (CDN) to help reduce the task load for PHP workers. This will optimize your site to process customer requests in the fastest manner possible.

Better is Built In With Fully Managed Hosting from Hostdedi

Improving your website’s performance starts with high-quality hosting. With Hostdedi Fully Managed WordPress and WooCommerce hosting, you get:

  • Automated scaling to keep your site fast during traffic surges.
  • Automatically optimized images for fast loading times.
  • Lightning fast load times thanks for our built-in CDN.
  • And more!

See why users gave us a 4.6 out of 5 star rating on Trustpilot. Experience optimized hosting for your site. Check out our plans to get started today.

Source link

Etsy Alternatives: 6 Reasons To Launch Your Own Online Store | Hostdedi

You’ve sold your creative items and crafts on Etsy for years. But now, it’s no longer viable. After all, sellers on Etsy doubled from 2.7 million in 2019 to nearly 4.4 million in 2020. With too many sellers, the competition levels are unsustainable for your business.

More often than not, such situations call for a fresh start. And in this scenario, the best course of action is to pivot away from Etsy and create your own store.

Read on to discover the benefits of running your own store and the best Etsy alternatives in the market.

Reasons Why Sellers Should Have Their Own Ecommerce Website

Running your own ecommerce store has its benefits. Let’s explore them.

1. Brand Ownership

Building your own website can give your brand a significant boost. With a website builder, you have the freedom to shape your business the way you see fit without the restrictions of Etsy, Artfire, Amazon Handmade, or any other third-party platforms. You get to own your identity and also have a custom domain name.

Unique branding helps you stand out from competitors on and off your website, which is more difficult if you only have an Etsy shop.

2. You Own the Customer

Unlike Etsy and Big Cartel, which control your customer accounts, payment, and contact information, having your own online store empowers you to capture them yourself.

As customers sign up to purchase handmade items from your website, you can request their phone numbers, email addresses, and credit card information. You can upsell, retarget, and remarket to them with that information. You can also charge membership fees for subscriptions and custom downloads.

3. Diversity

Your ecommerce website doesn’t have to replace your Etsy store. Instead, it can become your primary store as you use Etsy, Google Shopping, Bonanza, and eBay as alternative online marketplaces to make sales and scale your business.

Omni-market strategies and tools like Zibbet also help spread your risk and protect your business from unexpected shutdowns, especially from account suspensions.

4. Increased Marketing Opportunities

Unlike the limits of using paid ads on Etsy, you can market your handmade product listings to customers across social media and other platforms in different ways.

You simply get to open your business to new markets and sell unlimited products to a more diverse audience.

5. Reduced Cost Per Sale and Repeated Sales

Currently, Etsy charges a $0.20 listing fee for all products uploaded to its website. You also incur a 6.5% transaction fee, amongst other fees. That often makes your items more expensive and sometimes inaccessible to customers.

Related reading: Bypass “Selling on Etsy Fees” with StoreBuilder >>

In contrast, if you own an ecommerce website, you reduce the costs you pay per sale, which leads to more sales and repeat customers. You can recover abandoned shopping carts too.

6. No Price Wars

Are you selling the same product as another crafter on Etsy? Two words: Price wars. And who’s to stop others from joining the fray?

Having your own online business website takes away the risk of price wars. You only need to focus on marketing your products to potential customers at an ideal price.

What To Look For in a Good Etsy Alternative

Are you looking for an alternative to your current Etsy store? Here are some key features to look out for.

Lower Ownership Cost

Consider the cost of ownership as you choose a new ecommerce platform. As a small business that deals with handmade goods, you want an economical option that beats the option of owning an Etsy storefront.

Most platforms charge a monthly fee and payment processing fees. Find out if these are feasible for your ecommerce store.

Integration Capabilities

Integrations improve the performance and functionality of your online store, giving you a one-stop solution. Would you like to plug your Etsy account into your online store? With integrations, you can do that.

Other essential integrations to look out for include payment providers like Stripe and PayPal. The more a platform can integrate with other tools, the better.

Appealing UI/UX

Does your online store have an appealing and user-friendly interface? Can your customer navigate pages on your ecommerce site easily? 73.1% of web designers believe non-responsive design increases your website bounce rate, and with good reason.

Related reading: 16 Best Ecommerce Website Examples & Tips for 2022 >>

The best Etsy alternatives offer excellent ecommerce UX that appeals to buyers and brings them back for more. Excellent SEO functionality is also something to look out for.

Scalability

Choose a solution that allows you to grow beyond your current capacity. Can your chosen sales channel handle a spike in visitors? Can it perform consistently without experiencing any crippling downtime?

Where possible, opt for high-quality cloud-based solutions with features that let you meet the demands of your growing business.

Security

Does your platform offer cutting-edge security? If you’re handling payments through your website, ensure the platform guarantees your customer base’s privacy and security.

Your ecommerce website should also be PCI compliant, use HTTPS, and have robust firewalls and multilayer security.

Best Etsy Alternatives

Here are three great Etsy alternatives:

WooCommerce

WooCommerce is a WordPress plugin that scales your WP website into a fully functional ecommerce store.

All you need is web hosting for your WordPress site to get started. Although WooCommerce is technically free of charge, you can enhance its functionality with other plugins which aren’t free.

WooCommerce stores are often user-friendly to the customer, but they need some technical knowledge to build. Beginners can always opt for managed WooCommerce hosting and let an expert handle the nitty-gritty for you.

Magento

Magento is another excellent alternative to your Etsy store. It also comes in various formats, with the cheapest option being its open source version.

You can always opt for managed Magento hosting if you need to get to market fast. But unlike WooCommerce and Shopify, you’ll need some technical know-how to get the best out of Magento.

Magento is a dynamic, scalable, and customizable online shop platform capable of using multiple integrations, languages, and currencies.

Shopify

Shopify is another alternative to Etsy. It’s already a popular option among Etsy sellers, especially entrepreneurs and crafters looking to build large-scale solutions for their businesses.

However, for its dynamic functionality and easy-to-use interface, Shopify is expensive. Shopify also subtly penalizes you for not using Shopify Payments or Stripe by charging higher fees for other payment processors.

Related reading: WooCommerce vs Shopify: Key Differences and How to Choose >>

Wrapping Up — Etsy Alternatives: 6 Reasons To Launch Your Own Online Store

WooCommerce and Magento are two excellent alternatives for your next chapter as an Etsy seller. They offer excellent scalability at manageable costs, and you have complete control of your store all the time.

Ready to build your first online store? Get started with StoreBuilder by Hostdedi and take away the hassle of learning to code. It’s an online store builder with the best already built-in — and it comes powered by fully managed WooCommerce hosting.

Check out StoreBuilder to get started today.

Source link

Top 10 Best WordPress Image Compression Plugins [2022]

There are many benefits of optimizing and compressing your WordPress website’s images. These include improving your site’s speed and performance — both important ranking factors for search engine optimization (SEO). Even more critically, learning how to compress image size in WordPress will improve your website’s user experience.

Let’s take a look at the 10 best WordPress image compression plugins that can speed up your website:

1. Smush

2. TinyPNG

3. EWWW Image Optimizer

4. Optimus

5. Optimole

6. ShortPixel Image Optimizer

7. WP Compress

8. Imsanity

9. Imagify

10. reSmush.it

1. Smush

Smush is one of the best image compression plugins available for WordPress. With this plugin, you can optimize all of your images and configure each site individually in a single click while saving backups of original images.

Using Smush, any new images you upload will be optimized automatically. You can reduce your image size up to 5 MB — individually or in bulk — without affecting the image’s quality.

Some of Smush’s other features include:

  • Multiple styles.
  • Image resizing.
  • Automated optimization.
  • Multisite compatibility.
  • Compression software settings.
  • Compatibility with WP All Import, WP Media Folder, WPML.

2. TinyPNG

TinyPNG is another great image compression plugin for WordPress that will make your website faster. The plugin empowers you to automatically compress all your images without compromising quality. This compression includes reducing or eliminating metadata and removing redundant data distracting artifacts.

Some of TinyPNG’s other features include the ability to:

  • Compress existing images in your media library individually or in bulk.
  • Choose the size of the image that you want to optimize.
  • Set a maximum size for your original uploads, which will be automatically resized if they exceed it.
  • Preserve essential metadata like copyright information, GPS location on JPEG files, and time and date.

Hostdedi’ Fully Managed WordPress and Fully Managed WooCommerce Hosting have partnered with TinyPNG to provide a fix for oversized images.

3. EWWW Image Optimizer

EWWW Image Optimizer is another excellent option to compress images in WordPress. Once you enable EWWW Image Optimizer plugin, it will automatically compress any new or existing images on your website. EWWW Image Optimizer also offers no restrictions for speed or file size.

Some of EWWW Image Optimizer’s other features include:

  • Perfect optimization.
  • Premium compression.
  • Bulk optimization.
  • Auto-scaling.
  • Lazy loading.

4. Optimus

Optimus is another popular plugin that can be used to compress images in WordPress. With this plugin, you can reduce image file sizes up to 70% without losing their quality.

Some of Optimus’ other features include:

  • Automatic optimization of original and preview images.
  • Compatibility with WordPress Multisite and WooCommerce.
  • Support of WordPress Mobile Apps and Windows Live Writer.
  • No code adjustment needed.

5. Optimole

Optimole is another great WordPress image compression plugin. It provides reliable image optimization and delivery for your site with automatic compression.

Note that Optimole will require quick account creation and API key setup and configuration. But with its full automation and wide variety of features, the plugin will help you clean up heavy images and bulky webpages.

Some of Optimole’s other features include:

  • Format based optimization.
  • Smart cropping.
  • Quality downgrade for slower connections.
  • Full support for page builders like Elementor.
  • Support for Retina and WebP images.

6. ShortPixel Image Optimizer

ShortPixel Image Optimizer is another one of the best WordPress image compression plugins. The plugin empowers you to resize and compress both images and PDF files, and it also saves the original copies so you can restore them if needed.

ShortPixel Image Optimizer also lets you choose compression formats. Once you activate the plugin, it will start compressing images and store your original images in a separate folder.

Some of ShortPixel Image Optimizer’s other features include:

  • Ability to compress any JPG, JPEG, JPEG 2000, JPEG XR, PNG, and GIF files.
  • Ability to convert any JPEG, PNG, or GIF to WebP or AVIF.
  • Automatic conversion of PNG to JPG if it will result in a smaller image size.
  • Optimization of thumbnails and featured images.

7. WP Compress

WP Compress is one of the most useful WordPress image optimization plugins. It enables you to automatically optimize your images based on incoming traffic to shrink file sizes and improve load times.

WP Compress will also adapt your images to be the right size for your user’s screen, with no visible quality difference between browsers.

Some of WP Compress’ other features include:

  • CDN to serve images quickly to the user’s location.
  • Prevention of over-compression.
  • EXIF data preservation.

8. Imsanity

Imsanity is the perfect WordPress image compression plugin for blogs that don’t require original high-resolution images to be stored on their website. It’s also ideal if you don’t want to resize your images on your own before uploading them.

Imsanity will help you automatically resize large image files and choose the size and quality you want. You can also set the maximum width and height of your images, and the plugin will automatically resize any images that exceed those parameters.

Some of Imsanity’s other features include:

  • Bulk resize feature for previously uploaded images.
  • Conversion of unoptimized file types like BMP and PNG to JPG.

9. Imagify

Imagify is an advanced WordPress image compression plugin that helps you compress newly uploaded images, along with existing images in your WordPress media folder. This plugin also gives you the option to reverse the compression or choose another level of compression. It serves optimized and responsive images in all environments.

Imagify gives you access to three levels of image compression that provide flexibility in balancing image quality with image size:

1. Normal, which won’t alter image quality.

2. Aggressive, which has a small but negligible loss of quality.

3. Ultra, which is the strongest image compression method and uses a lossy algorithm (meaning it reduces file size by discarding less important information).

10. reSmush.it

reSmush.it is another popular option to compress images on WordPress sites. Using this plugin, you can exclude specific types of images from compression.

reSmush.it automatically compresses images up to 5MB on upload. It also provides a bulk optimization option for older images.

Some of reSmush.it’s other features include:

  • Support for PNG, GIF and JPG files.
  • Different optimization levels.
  • File logging for developers.
  • Optimized image statistics.
  • Preservation of EXIF data during optimization.
  • Ability not to preserve image backups.

Consider Hosting With Hostdedi

Hostdedi’ Fully Managed WordPress and Fully Managed WooCommerce Hosting have partnered with TinyPNG to provide a fix for oversized images. The Compress JPEG & PNG images plugin from TinyPNG is available to you at no additional cost! We make sites fast with premium image compression, a built-in CDN, and advanced caching.

Not a Hostdedi user yet? Check out our Fully Managed WordPress and Fully Managed WooCommerce hosting solutions. Have a question about our plans? Chat with an expert today.

Source link

Pull Marketing: What Is a Pull Promotion Strategy?

When you have an online business, most advice on the internet tells you to adopt a pull marketing strategy, and for good reason.

Most digital marketing tactics involve some form of inbound marketing strategy. But in this competitive ecommerce landscape, businesses will benefit more from adopting a mix of marketing strategies.

In this article, we’ll answer the following questions:

Push vs. Pull Marketing

Two of the most common promotional strategies companies use are push marketing and pull marketing. Every business needs a mix of both strategies, depending on its goals.

If you’re looking to drive sales or sell out existing items, you need to learn what is a pull promotion strategy and what is a push strategy.

A push promotional strategy (also known as an outbound marketing strategy) is recommended. If you want to build a long-term customer base, a pull promotional strategy (or inbound marketing strategy) is key.

Push Marketing — An Outbound Marketing Strategy

Push marketing is an outbound marketing strategy adopted by early marketers. The term “push” comes from the idea that marketers “push” products to customers.

Push strategies usually involve traditional advertising methods and sales tactics, such as:

  • Cold calling
  • Direct selling to distributors and retailers via showrooms and trade shows
  • Setting point of sale displays

Push marketing is also characterized by the use of disruptive advertising and mass-media channels, such as TV, radio, and billboard advertising.

If you have a new business and want to raise brand awareness or sell out a product to the market, adopting a push marketing strategy is recommended. The downside is that it can be costly.

Pull Marketing – An Inbound Marketing Strategy

Pull marketing attracts customers to your brand. It’s called an inbound marketing strategy because its goal is to “pull” customers to you, or come into your sales funnel.

It’s important to figure out what is a pull promotion strategy because pull marketing is especially popular and effective in internet marketing, where content is created for a target audience.

These potential customers do a quick search when they are interested or in need of products and services.

Ultimately, the customer decides which content is right for them, and researches the product on their own time.

Modern pull marketing methods use different marketing channels to make the product or service visible to prospects. An inbound marketing strategy is the best method to cultivate brand loyalty and customer engagement.

Some common pull marketing examples include:

  • Brand websites
  • Digital marketing
  • Search engine optimization (SEO)
  • Content marketing
  • Social media marketing

Knowing When To Apply Push and Pull Marketing

It’s generally believed that with an outbound and inbound marketing strategy is that outbound marketing is for big businesses with budgets for mass media advertisements. On the other hand, some people believe inbound marketing is only for niche products.

This isn’t the case.

Push and pull marketing tactics are not exclusively confined to their general use. Businesses need a mix of both push and pull marketing strategies — hence the term multi-channel marketing.

For instance, a startup ecommerce company with a niche product should know what is a pull promotion strategy, as it can make use of pull marketing by targeting customers looking for a specific product.

The company can then also leverage push marketing to raise awareness for its brand.

While pull marketing is recommended for companies that want to generate demand for a product, it can also be used by popular brands whose products are already sought after.

For instance, Apple is currently using a push marketing strategy by “pushing” or improving its other product lines, such as the Mac. But it also has a pull marketing strategy in place by focusing on branding.

You can also apply pull marketing principles to a known “push” strategy, and vice versa. For example, social media marketing is a pull marketing technique, but when used in terms of social ads, can be considered push marketing as well.

Another example of a push marketing tactic that can be done using pull marketing principles is coupon marketing.

Leveraging Pull Marketing on a Push Marketing Strategy: Coupon Marketing

When you learn what is a pull promotion strategy, consider coupon marketing.

Coupon marketing is one of the oldest techniques businesses use to entice customers. By offering deals, businesses pique customers’ interest to buy.

Coupon marketing has been used in traditional formats, but can now also be used on ecommerce shops by running an online campaign.

Benefits of Coupon Marketing

  • Can be tailored to meet goals: Send your customer a coupon in exchange for taking action such as leaving a product review.
  • Build your prospects list: Ask your customers to subscribe to a mailing list in exchange for a discount and use the data for future campaigns.
  • Get rid of slow-moving items: Offer a big enough discount just to break even on items that aren’t selling.
  • Incentivize customers to spend more: Increase average order values by offering a spending threshold. Use enticing statements like, “You’re $15 away from a 15% discount!”
  • Measure channel effectiveness: You can offer different discount codes per channel and see which one attracts the most buyers.

Steps to an Effective Coupon Marketing Strategy

  1. Set clear goals: Why are you implementing coupon marketing? Do you want to segment your mailing list or get rid of stored inventory? Set clear goals for your marketing strategy.
  2. Decide which channels to use: Once you know your goals, decide whether to implement a push or pull marketing strategy. Are you doing a social media or email campaign, or are you going to include traditional coupons on each order that reaches a certain amount?
  3. Set your coupons up for success: Ensure that your coupons communicate their perks effectively, encourage customers to take the action you want, and most importantly, create a sense of urgency.
  4. Track your coupons’ performance: Learning from your campaigns will help improve results for future promotions.

Final Thoughts: Push vs. Pull Marketing: What Is a Pull Promotion Strategy + How To Create a Winning Coupon Strategy

Set your ecommerce store apart from others with a mix of push and pull marketing strategies. Decide which strategy to adopt based on your business’s goals.

You can increase sales and measure channel effectiveness when you learn what is a pull promotion strategy. You can also make use of both an outbound and inbound marketing strategy for coupon marketing.

Let Hostdedi take care of ecommerce hosting for you. Our high-performance hosting is perfect for any business size. Check out our hosting plans to get started today.

Source link