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How To Add a Virtual Product in Magento 2 [Visual Guide]

Whether it’s skincare products or fresh produce, consumers love the convenience of getting products delivered to their doorsteps at regular intervals.

Daedal Research predicts the global subscription ecommerce market will grow from $51.22 billion in 2020 to $442.62 billion by 2025.

There’s tremendous potential in the growing market of direct-to-consumer product subscriptions. And Magento virtual products are the best way to tap into it and generate recurring revenue for your online business.

Want to learn how?

Here’s a detailed guide that covers:

An Introduction to Magento 2 Virtual Products

A virtual product in Magento is a product type used to sell non-tangible products such as memberships, services, gift cards, and subscriptions. It looks exactly like a simple product on the front end, i.e., it doesn’t have any configurable or customizable product options.

The only difference between a simple and virtual product is that the Magento virtual product type doesn’t have any weight.

Customers can add them to their cart and purchase them without entering a shipping address as virtual products aren’t shipped or delivered.

You can sell a Magento 2 virtual product individually or as a grouped, bundle, or configurable product. For example, you can sell a yoga class membership as a virtual product or combine it with a yoga mat and sell it as a grouped or bundle product.

A Magento 2 virtual product cannot be shipped or downloaded when sold independently. Customers only receive an order confirmation email after placing their online orders.

So if you’re using virtual products to sell event tickets, you’ll need to manage ticket sales manually or build an integration between your Magento store and event software.

How To Create a Virtual Product in Magento 2

Although you can create a virtual product programmatically in Magento 2, it’s easier to do it from the Magento admin panel.

Here’s how to set up a virtual product in Magento:

Step 1: Choose the Product Type

In the Magento admin, go to Catalog > Products.

Expand the Add Product menu and select the Virtual Product template.

Step 2: Assign an Attribute Set to the Product

Choose an attribute set for the virtual product by expanding the dropdown and selecting from the available options.

If you haven’t created attribute sets, you can use the default Magento 2 attribute set or create a new one using the Add Attribute button.

Step 3: Configure the Required Settings

Complete the required settings as described below:

  • Product Name: Enter the product name.
  • SKU: Use the default SKU generated from the product name or replace it with a custom SKU.
  • Price: Add the product price.

After updating the required fields, switch the Enable Product toggle from the default Yes to No and save it. We’ll update this setting after completing the Magento 2 Virtual product creation process.

After the product saves, the Store View option will appear on the top-left corner under the product name.

Assign the product to a store or set it to All Store Views to assign the product to all stores.

Step 4: Update the Basic Settings

Configure the value for the following basic product settings:

  • Tax Class: Assign a tax class by setting it to Taxable Goods or exclude it from taxation by setting it to None.
  • Quantity: Add the number of products in stock.
  • Stock Status: Set the status to In Stock.
  • Weight: This is disabled by default. If you override this setting and add weight, the product will convert into a simple product.
  • Visibility: Set it to Catalog, Search.
  • Categories: Assign the product to relevant categories.
  • Set Product as New From: Set a timeframe to display the product in the New Products widget.

The above list of product attributes may vary based on your attribute set.

If you’re using Multi Source Inventory Management, you may not see the Quantity and Stock Status options. Instead, you’ll see a Source section below. We’ll demonstrate how to configure quantities for Multi Source in the next step.

Step 5: Assign Sources and Quantities (for Multi Source Merchants)

If you aren’t using Multi Source Inventory Management, skip this step.

Multi Source merchants can assign sources and quantities to Magento virtual products using the Assign Sources button in the Sources section.

Find the sources you want to associate with the product and select the checkbox beside them. Click Done to add the sources.

To manage the sources, you can:

  1. Set the Source Item Status to either In Stock or Out of Stock.
  2. Add the stock on hand in the Qty column.
  3. Enable notifications when the stock drops below a preset quantity by setting a value in the Notify Qty column. Alternatively, you can select the Use Default checkbox to use the global value.

Step 6: Configure the Optional Product Information Sections

Complete the product information in each of the following sections:

  • Content: Add the product description.
  • Images and Videos: Upload images, rearrange them, and configure display settings.
  • Search Engine Optimization: Add an SEO-friendly meta title and product meta description.
  • Related Products, Up-Sells, and Cross-Sells: Set up promotional product blocks.
  • Customizable Options: Allow adding customizations such as text, date, or other selection options.
  • Products in Websites: Assign the product to different websites when using a multisite deployment.
  • Design: Customize the product page layout.
  • Gift Options: Allow buyers to add a gift message during checkout and set a price for it.

Step 7: Publish the Product on Your Store

Switch the Enable Product toggle to Yes.

Click Save to publish the product.

Final Thoughts: How To Add a Virtual Product in Magento 2

Learning how to create a virtual product in Magento 2 opens a new realm of possibilities for your online store. It allows you to sell product subscriptions, extended warranties, and exclusive memberships that can help you improve sales and reduce churn.

No matter how you use it, make sure your store has the resources it needs to deliver a seamless shopping experience. Don’t know where to start?

Check out Managed Magento hosting by Hostdedi. It gives you access to hosting that’s purpose-built for Magento. You also get 30-day backups, unlimited email accounts, and instant auto-scaling.

Sign up for a plan today!

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15 Ecommerce Tips to Help You Grow Your Business | StoreBuilder

Much like starting a brick-and-mortar business, starting an ecommerce business comes with inherent challenges. From researching your niche and developing an ecommerce business plan to choosing an ecommerce platform and designing a beautiful website, the beginning stages of the process can feel overwhelming.

Once you make it to launch day, the hard work of establishing your online business is over and customers will start flocking to your web store, right?

Well, not exactly.

The ecommerce industry is constantly evolving, which means online business owners must ensure their websites are also evolving to stay relevant and reach their targeted customer base. Fortunately, you don’t have to learn how to grow and maintain your ecommerce business on your own.

With these 15 useful ecommerce tips, you’ll discover how to get organized, stay relevant, and run a successful online business.

Grow Your Online Business with These 15 Ecommerce Tips

1. Develop a Robust Advertising and Marketing Strategy

As an ecommerce entrepreneur, learning how to market your ecommerce store is the first step to growing your online business.

Begin by running ads on platforms such as Google Ads or Facebook Ads on day one and be sure your web store — including individual landing pages, product pages, and product descriptions — are search engine optimized (SEO) to fuel organic traffic. To boost your marketing efforts even further, consider publishing informative, engaging, product-related content regularly on a blog, social media profiles, or via an email newsletter.

2. Expand Presence Across Social Media Platforms

Many new ecommerce store owners focus their social media efforts on one platform, such as only posting on Instagram or Facebook exclusively. While this can certainly capture the attention of potential customers, competitors can easily take advantage of this by focusing their attention on social platforms you’re not on.

Establishing your presence on more than one social media platform may take extra work, but it will expand your brand awareness and customer reach while ensuring you stay competitive with other businesses in your market.

3. Establish Your Business on Multiple Ecommerce Platforms

Online customers are shopping on more digital shopping platforms than ever and developing a consistent omnichannel strategy is key to reaching them.

Outside of the shopping functionality on your web store, you should give your customers the flexibility to shop and interact with your brand on shopping platforms like Instagram, Facebook, Etsy, Pinterest, or even Amazon. But rather than incorporating all shopping platforms into your strategy, make sure you know what specific channels your target audience is using to shop for products like yours.

4. Build Relationships with Influencers

Along with maintaining multiple social media profiles on a diverse group of platforms, building relationships with influencers on these platforms can help you grow your ecommerce business even further.

It can be a challenge to find credible influencers in your market, but once you do, they can help drive traffic to your web store, increase conversions, and lend to better brand awareness.

It’s important not to focus on influencer follower counts, either. If the influencers you partner with have smaller follower counts but are effectively reaching your target audience with relevant posts, then your partnership is successful.

5. Optimize Your Products with Customer Feedback

Your online customers are invaluable to your business, which means listening to their feedback is crucial for your success. Both positive and negative feedback can help you improve your products and product ratings, which will help to boost future sales.

Be sure to encourage or incentivize your customers to provide their feedback, too. For example, following up with a customer after a purchase allows you to ask them how they are liking your product and what could be better about it. If you’re worried you won’t get a response, try incentivizing their feedback with an exclusive discount or free shipping on their next purchase.

6. Provide Consistent Customer Support

Consistent customer support is an important part of running an ecommerce business, as it builds brand trust. Consider that after having a positive service experience, 89% of consumers are more likely to make another purchase.

If your customers are reaching out to you via email or social media with questions or concerns, be sure to respond to them in a timely manner (think 24-hour response times or less). Not only will this help answer customer questions and resolve frustrating situations, but it could also lead to more brand awareness and happier customers that provide your business with user-generated content (UGC) or word-of-mouth referrals.

7. Offer a Unique Brand Experience

Outside of listening to your customers and providing consistent support, your ecommerce store should focus on providing a unique brand experience. This encompasses all the thoughts, feelings, and emotions that customers experience in reaction to your brand, but this includes more than just interactions with your web store.

Every customer touchpoint with your brand online — such as your web store, social media profiles, chatbots, mobile apps, and more — play a role in your brand experience. Be sure to think carefully about the overall impression your business gives off.

8. Take Inspiration from Your Favorite Ecommerce Brands

While getting direct advice from your favorite, well-established ecommerce brands might be a challenge, taking inspiration from their web stores is easy. By closely studying your favorite ecommerce brands’ ads, designs, or processes, you can take the elements you love and emulate them on your own web store. In doing so, you can start to explore different approaches and techniques that could set your business apart from your competitors.

9. Pave Your Own Path

Standing out from the crowd is an important way to generate buzz around your business. While taking inspiration from other ecommerce brands is a great way to grow, it’s also important to stay true to your business’ purpose and pave your own digital path.

Remember, the inspiration you gain from well-established brands is meant to be a creative starting point. Always be sure to put your own spin on your products and processes within your niche to distinguish yourself from others.

10. Focus On Your Niche

As a new online business owner, you might be tempted to dive into as many different markets as possible. But trying to break into multiple markets or niches can lead to ineffective strategies or lower quality products. Instead, it’s important to focus on your core niche, as more effort put towards a distinct type of product or service can lead to a higher success rate and help you stand out from your competitors.

11. Experiment with A/B Testing

Experimenting with your ecommerce business may seem daunting, but it’s a great way to uncover what your customers are interacting with and what can be tweaked to increase engagement. A/B testing — which presents 50% of your users with an alternate version of a webpage — is an easy and virtually risk-free way to test different variables on your web store to see which has a higher conversion rate.

For example, you can set up an A/B test to analyze customer reactions to different call-to-action buttons that feature unique colors, shapes, and text.

12. Reinvest Business Profits

After all the hard work you put into launching your ecommerce store, it can be tempting to pocket your initial profits. But if you want your web store to grow quickly, you will need to reinvest much of that profit back into your business. This profit could be put toward things like advertising revenue or on technology that could help you automate and streamline your marketing strategy.

13. Utilize Technology and Automation

Time is valuable when you run your own ecommerce business and wearing too many hats could cause you to stretch yourself thin and lead to inefficient decision making. Whenever possible, try to lean on advanced technology and automation to help add time back into your day to focus on your business’ bottom line.

For example, you can use marketing automation tools to help you manage your strategy, or even heat mapping software that shows you how users behave on your web store. If possible, you could also hire an employee to help you handle vendor management rather than hiring a full team of product experts.

14. Provide All the Info Your Customers Need to Make a Purchase

When a potential customer lands on your web store, make sure they have all the information they need to confidently make a purchase. This includes providing clear contact information, shipping and return policies, detailed product descriptions, and more.

For example, if your ecommerce store sells clothes, make sure each garment is described thoroughly and a size guide is provided. The more details you provide your customers on the product or service you offer and the purchase process, the more likely they will be to convert.

15. Create Descriptive Product Categories

In the beginning stages of your ecommerce business, your web store might not feature many products — and this makes it tempting to group all your products into broad categories.

As your store grows and you start to add more products, generic product categories make it difficult for customers to find what they are looking for, and they aren’t well optimized for search engines. By incorporating more specific product categorization, you can ensure your customers source the products they need quickly while capitalizing on granular, long-tail keywords.

Use These Ecommerce Tips to Boost Your Small Business

Starting an ecommerce business is no easy feat. From learning how to attract new customers to your web store to creating an unforgettable brand experience, the ecommerce tips listed above will help you get started on your journey toward a successful online venture.

If you’re still in the early stages of establishing an ecommerce store, deciding which platform to use can feel overwhelming. But rather than opting for pre-made templates that hundreds of other online businesses use, StoreBuilder by Hostdedi can help you create a stunning online store with an optimized homepage that’s based on specific insights from your niche market.

Find your footing in the ecommerce industry with help from StoreBuilder by Hostdedi. Explore StoreBuilder today to make your online business ideas a reality.

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20 Digital Products to Sell in 2022 (& How to Do It!) | StoreBuilder

The internet gives you access to an extremely large audience. If you’re savvy, you can use that access to earn revenue selling various digital products. This, however, might seem easier said than done, especially when you don’t know what it is you can sell.

The good news is you probably don’t have to look far out of your own comfort zone to come up with digital products to sell online. You already have a unique skillset and know-how to offer to the world, but you just need to understand how to monetize. We’ve listed out 20 digital products that might spark the idea that gets you to create an ecommerce website.

What Is a Digital Product?

A digital product is a product that you can sell online that doesn’t have a physical or tangible form. Basically, digital products are goods you can exchange without touching. A hardcover you buy at your local bookstore is a physical product, while and eBook you download is a digital product.

Why Sell Digital Products?

If you didn’t know already, the COVID-19 pandemic sparked a massive change in how most people shop for goods and services. More people shop online than ever before and that trend will continue into the future long after the pandemic.

According to Statista, ecommerce accounted for 4.28 trillion dollars of sales in 2020 and that number is only expected to increase as time goes on. The barrier to entry for ecommerce is relatively low. You probably already know a lot more about how to create digital products than you think. By honing your skills in marketing an ecommerce site, you can sell your digital product and get a piece of that gigantic pie.

20 Digital Products to Sell

You may want to break into ecommerce and sell digital goods, but you find yourself a little stumped on what to offer. Take a look at these digital products to get a better idea of what you could sell online.

1. Online Courses

Online courses continue to be one of the hottest digital products to sell for several reasons.

First, demand for online courses never seems to fade. In fact, with more people spending more time at home, and less time commuting, there could be more demand than ever before. People are constantly looking to hone their skills, or even learn new ones as they look to move up in the world in one way or another.

The second big reason online courses are so big involves the potential for passive income. You can create a relatively evergreen course and keep reaping the benefits of people buying it as time passes on.

2. Tutorials

Not too far removed from online courses, tutorials can potentially be an excellent digital product you can sell. People constantly try to figure out how to get things done by themselves. Think of all the times you’ve typed in a web search query starting with “how to.”

You might run into a problem of there being an overabundance over free tutorials on the web. However, you can counter that by going into more depth than the average tutorial on your chosen subject. Or you might be able to package a string of tutorials together that come close to resembling an entire online course.

3. Memberships

Much like with courses and tutorials, a membership-based site can offer a built-in source of continuing revenue. You can lock in members by leveraging your expertise to give them new content on a regular basis, or even by facilitating a community based around a certain subject matter.

How to Start a Membership Site >>

4. eBooks

A keto-themed meal plan available on JuliesLifestyle.com

You could write an eBook, put it on the market, and keep making money off it without having to write it again. When looking for the subject matter for your eBook, just think about the areas in your life that you already have expert-level knowledge in, you might be surprised to find that you have a vast amount of valuable experience and know-how to expound upon.

Keep in mind that eBooks run the risk of becoming outdated after a time, so it may be worth updating them every so often with more current information and insights.

5. Templates

There is a very wide array of templates you can create to sell. So many people are always looking for ways to make life just a bit easier. Oftentimes, a template can provide just the ease they seek. All they have to do is essentially fill in the blanks.

Some examples of popular templates:

  • Resumes
  • Cover letters
  • Business planning
  • PowerPoint
  • Spreadsheets/Excel
  • Design (web, graphics, etc.)

Like with many other digital products to sell, this has a great potential for passive income.

6. Recipes

People love to eat. That’s not changing any time soon.

There’s certainly no shortage of recipes online, but oftentimes it can be hard to know who those recipes are coming from, and they can feel pretty generic. You can sell your recipes online in an eBook, by adding your own personal flare. You’ll, of course, especially have a heads up if you are a chef or professionally trained cook.

7. Photography

A list of premium stock photography available for purchase on Rawpixel.com

Photography seems to never stop growing as a hobby. You can take that hobby and start making money from it. There are several ways you can sell digital photography online. One of the main ways is by selling stock photography. With all the countless publishing websites on the internet, there extremely high demand for stock photos to help add visual elements to the articles, blog posts, landing pages, and more being posted every minute of every day.

8. Stock Videos

While we are on the subject of stock imagery, you can also consider selling stock video online.

Content creators are crafting new videos more than ever and often need stock video to supplement shots they might not be able to easily take. You can take your fancy drone set up and film some stunning landscapes and skyline views and sell those clips on various marketplaces or directly on your website.

9. Music

Again, content creators are using video and audio mediums all the time and they love to feature engaging music that will not get them in copyright infringement problems. You might not be aware that stock music is a niche, but it certainly is. Use your musical talents to create this highly coveted digital product.

10. Stock Audio

Perhaps, you aren’t exactly musical, but you do have a strong grasp on recording sound. Invest in some audio equipment and record stock sounds that content creators can use in their audio and video content. Background noises, sound effects, and nature sounds are example of popular stock audio.

11. Website Themes

An example of a website theme available for purchase on Envato

This one is kind of an offshoot of templates. Essentially, you can create themes as a digital product to sell that remove a bulk of the work involved in building a website. Your theme will have the basic structure and design built right into it. Anybody can take your theme and insert in their own content.

For example, you could create and sell some of the best Woocommerce themes available on the web to help other brands get their ecommerce stores off the ground.

12. Software

As we step into some of the more technical digital products to sell, we’ll start off with software. If you are a developer, you don’t necessarily have to make the next gigantic program to earn revenue from your work. Consider identifying a niche you’re familiar with and building software that helps solve common problems within it.

13. Mobile Apps

Gone are the days when desktop traffic dominated the internet. Mobile is king and while the cliché that “there’s an app for that” seems truer now than ever before, the fact remains that there is still plenty of room in the mobile world for even more apps. Again, with competition being so fierce, try to identify a niche and build your app to serve its specific audience.

14. Podcasts

Podcasts are typically associated with being free, with any revenue typically coming from ad support. However, it’s not entirely unheard of to sell podcasts. Business-related and industry-specific podcasts featuring industry experts can serve as a sort of masterclass and tend to do better as digital products for sale than a standard lifestyle podcast.

15. Meditation Audio

A guided meditation sold on Etsy.com

The benefits of meditation and mindfulness practices are becoming more commonly accepted these days. Productivity, mood, and overall health can be enhanced through meditation. If you are entrenched in the world of life coaching and wellness, you can create audio recordings of guided meditations and sell them a la carte or in packages.

16. Graphic Designs

Unlike good fresh food at a popular restaurant, graphic design does not have to be created to order. You can make graphic design to sell to people who need visual elements in things like websites, presentations, marketing materials, brandings, videos, and more. If you’re feeling ambitious, you can even create whole packages of graphic design to sell your work in bulk.

17. Patterns and Prints

Just because you’re selling products in digital formats doesn’t mean they can’t become physical. If you’re in the crafting world, you can sell patterns that customers can use for knitting, sewing, and more.

You can also sell printable artwork that can become posters, framed pictures, greetings cards, and more. Even 3D-printable products are in demand.

18. Articles and Blogs

As stated earlier, there is a plethora of online publishers out on the web, and they are always on the lookout for more articles and blogs to publish. If you are a writer, you might tend to wait for an assignment to write, but you can also write articles on spec and put them up for sale on either your own website or one of several writing marketplaces.

19. Guides and Checklists

Between hobbies and businesses, there are plenty of people out there wanting to start something new. While they might not need you to hold their hand during the process, they’d likely appreciate a guiding light along the way. Use your expertise to craft up checklists and or guides that your customers can use to help them ensure that they remain focused and on the right path as they venture out to new pastures.

20. Services

A life coach specializing in Autism and special needs offering services on ASNLifeCoach.com

This is definitely not in the same passive income category as practically all of the other items on our list, but you can sell your services online to perform remotely/virtually. Some examples of digital services you can offer include:

  • Writing
  • Editing
  • Proofreading
  • Transcribing
  • Translating
  • Tutoring
  • SEO

Conclusion

As you’ve seen in our list, there are plenty of avenues you can take if you’re looking to get into selling digital products. We’ve barely even scratched the surface.

When deciding what digital products to sell or thinking up other ideas for your online business, consider the skills you already have. Chances are, you can use what you already know to create and sell products that people will want to buy.

Once you hone in on that perfect digital product take a look at our guide to starting your ecommerce business to help as you get ready to launch.

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What is B2B Ecommerce: Types, Advantages & Examples | Hostdedi

What do brands like Levi’s, Apple, and Nike have in common? They run cross-border ecommerce platforms to market and sell products directly to online shoppers, which means they follow a business-to-consumer (B2C) sales model. But online marketplaces don’t always sell directly to consumers.

Several ecommerce businesses follow a business-to-business (B2B) sales model, which means they market and sell products or services to other companies.

Typically, B2B ecommerce transactions occur between manufacturers and wholesalers or wholesalers and retailers via an online sales portal. These transactions are often used to fulfill supply chain requirements.

For example, when a manufacturer requires raw materials to produce their products, they can look to B2B ecommerce businesses to purchase these materials. B2B ecommerce is currently one of the fastest-growing sales models and is projected to reach $1.8 trillion by 2023.

As B2B ecommerce continues to grow, understanding how this online sales model works is essential — especially for those interested in selling B2B online. In this guide, we will discuss:

  • Differences between B2B and B2C
  • Types of B2B ecommerce
  • B2B ecommerce misconceptions
  • Advantages of B2B ecommerce
  • Disadvantages of B2B ecommerce
  • B2B ecommerce examples
  • B2B ecommerce trends
  • The future of B2B ecommerce

Differences Between B2B and B2C

The critical difference between B2B and B2C sales models lies with who businesses are marketing and selling to. While B2C focuses on selling goods or services to the general public, B2B focuses on selling goods or services to other businesses. To better understand this difference, let’s look at an example.

Suppose a clothing brand creates a new collection of garments. If they choose a B2B sales model, they will need to create a B2B ecommerce website or conduct other outreach programs to find a clothing retailer (think Nordstrom, Macy’s, or Saks Fifth Avenue) to purchase their garments, typically at a discounted price. The clothing retailer will then sell these garments directly to consumers, generally with a price markup.

If the clothing brand chooses a B2C sales model, they will need to set up their store (either a brick-and-mortar storefront or an ecommerce store) to sell their goods directly to consumers. This process takes more time, but it typically enables the clothing brand to sell their garments at a higher price. In many cases, businesses will lean on both B2C and B2B sales models at the same time to maximize brand reach and profits.

Outside of who businesses are marketing and selling to, there are a few other differentiating factors involved in the B2B sales model:

Customer partnerships: B2C sales typically involve shorter-term customer partnerships and one-time transactions. On the other hand, B2B sales often involve longer-term alliances that lead to several transactions and longer buying cycles. B2B partnerships, in many cases, enable both businesses to generate revenue — making their relationship interdependent.

Personalization: B2B sales often require more personalization than B2C sales, especially regarding product catalogs, price lists, quotes, contracts, and payment and shipping options. Personalization is becoming increasingly important with B2B ecommerce, as businesses are looking for online suppliers that understand them and their unique needs and offer personalized websites or dashboards to accommodate their order requests.

Complex decision making: B2C sales often consist of independent shoppers making more spontaneous purchase decisions. B2B sales consist of more complex decision-making from business customers. B2B sales are typically larger in scale, which means more business stakeholders are involved in the transaction approval process, business relationship, and workflow implementation.

Types of Business-to-Business Ecommerce

B2B ecommerce typically falls into three main categories, but businesses can operate in multiple categories at once:

1. Supplier-focused: Several suppliers list their products or services in an ecommerce marketplace that sells to several businesses. In this model, suppliers can set product prices based on the buyers’ needs. Buyers can search for specific suppliers, products, or services within the marketplace. An example of a supplier-focused ecommerce marketplace is Connection.com. This global IT solutions provider sells products and services to small- and medium-sized businesses (SMBs), enterprise businesses, and public sector markets from 500 suppliers.

2. Buyer-focused: This model is based on individual buyers’ needs and is commonly used by enterprise-level organizations that have greater buying power and conduct large-volume purchases. Typically, the business that needs to buy products or raw materials sets up a B2B ecommerce store or online portal and invites sellers to provide quotes. As the company receives these quotes, they can carefully review them to find which best suits their needs and budget.

3. Intermediary-focused: B2B ecommerce marketplaces that bring together buyers and sellers to build relationships and transact with one another. Within these intermediary marketplaces, product catalogs and information are controlled by the marketplace provider, which means sellers must adhere to specific guidelines. What’s more, these marketplaces mediate buyer-seller relationships, product orders, and contact information. An example of an intermediary-focused ecommerce marketplace is Alibaba.com, a B2B ecommerce portal that brings together Chinese manufacturers and overseas buyers.

Ecommerce B2B Model Misconceptions

There are several B2B ecommerce misconceptions, especially for those who are new to the concept. Let’s break down a few so you can better understand how B2B ecommerce operates.

“I’m not selling B2B.”

Many businesses claim they are not selling B2B, but they aren’t aware they are already doing so. B2B ecommerce spans a wide variety of industries, including wholesale, distribution, selling to organizations like schools or non-profits, and suppliers selling to resellers. It’s important to remember that businesses do not have to be a supplier or require a separate website to conduct B2B ecommerce sales. Just like the clothing brand example we mentioned earlier, businesses can follow both B2C and B2B sales simultaneously.

“B2B customers prefer to order offline.”

Younger generations that have grown up with B2C ecommerce are becoming leaders in the B2B ecommerce industry. Current research shows that 73% of millennials hold integral roles in B2B purchasing decisions. With this data point in mind, it’s easy to infer that the ebusiness model is trickling over to the B2B space. Millennials are now the current market makers. They expect the same levels of B2C sales convenience — such as personalized online sales portals, mobile ordering, and self-service functionality — from B2B marketplaces.

Note: Unsure of the difference between ecommerce and ebusiness? While ecommerce refers to the process of buying and selling goods online, ebusiness refers to performing all types of business activities or processes online. This includes purchasing raw materials from suppliers, maintaining customer relationships, buying and selling goods, and more. Ecommerce is a crucial aspect of running an ebusiness.

“The B2B buying experience online is obsolete.”

Much like B2C ecommerce websites, B2B sites have become powerful engines for driving sales, fulfilling product orders, and creating unique experiences for individual customers. Robust B2B ecommerce platforms don’t just act as a catalog for products and a way to accept payments; they act as a customizable dashboard where customers can access things like:

  • Custom prices and discounts, based on negotiated terms.
  • Flexible payment methods, such as accepting several payment types or plans.
  • Options to purchase, track, and repurchase products seamlessly.
  • Custom user interfaces, such as customer-oriented website navigation.
  • Personalized content and marketing experiences.
  • Real-time support, such as live chat functionality or assistance finding products.

“B2B ecommerce exposes product prices.”

The B2B industry is competitive, and many brands don’t want to expose their prices to the public for fear of being underbid. Fortunately, several B2B ecommerce platforms can hide product pricing until a customer logs in to a website or sales portal. Not only does this enable businesses to keep their prices hidden from the general public, but it gives them even more opportunities to create a personalized pricing experience for each of their customers. It’s important to note that B2B ecommerce platforms that enable price shielding still allow potential customers or prospects to view products. If these groups are interested in purchasing products, they can call to get prices.

Advantages of B2B Ecommerce

As B2B ecommerce continues to boom, businesses realize several advantages that enable them to streamline operations and reach more customers. Below you’ll find a few of the most notable benefits of B2B ecommerce.

Increase Brand Awareness

B2B ecommerce platforms enable businesses to supercharge brand awareness and scalability with omnichannel digital marketing campaigns. This can be done via digital marketing tactics like search engine optimized (SEO) content and online advertising channels. Because more businesses are searching for products and raw materials online, you’ll be able to get your product catalog in front of more potential customers.

Enhance Data Analysis and Management

When B2B sales shift online, businesses can deploy ecommerce software solutions that streamline data analysis and management. These solutions can help you collect, measure, and evaluate data about digital marketing campaigns, the buyer’s journey, inventory changes, and customer engagement. And, with data about your customers at your fingertips, it’s easier to create personalized online shopping experiences, build stronger partnerships, and reach new customers.

Automate the Sales Process

B2B ecommerce platforms enable business owners to automate several aspects of the sales process between businesses, suppliers, and distributors. This includes providing self-service functionality within their marketplace, which allows business customers to check inventory, submit orders, and set up payment and shipping plans without speaking to a business representative.

Reduce Overhead Costs

Moving to an online B2B ecommerce platform enables businesses to reduce overhead and infrastructure costs. For example, the automated nature of B2B ecommerce websites mitigates the need for brick-and-mortar storefronts and business representatives to check inventory or process customer payments. Because employees can save time, they can focus on more value-driven work like enhancing business relationships or ideating new products.

Disadvantages of B2B Ecommerce

B2B ecommerce also has inherent disadvantages, especially for SMBs who are trying to break into a market.

Difficulty Building a Customer Base

As more businesses explore the B2B ecommerce space, online markets can become saturated with competitors. This can make it challenging to attract customers, build a client base, and establish a solid brand reputation. A critical factor in running a successful B2B ecommerce business is long-term customer relationships, which can take time to find, acquire, and nurture.

Inability for Customers to be Hands-on

Many business customers still want to hold, touch, and feel products or materials before purchasing them, especially if they make large-volume purchases. The B2B ecommerce space does not allow customers to be hands-on with products or materials offered, which could deter some buyers. What’s more, if a buyer is unhappy with products or materials they purchase, they could dispute the purchase after the fact — which could harm a business’s reputation.

Complex Customer Negotiations

While B2B ecommerce platforms inherently streamline the buying and selling process, customer negotiations can become more complex. This is especially true for long-term customers who expect price discounts, as the automated nature of ecommerce websites might not consider these factors. If customer negotiations consist of lengthy email chains and back-and-forth online communication, some of the convenience of the B2B ecommerce platform is negated.

Cybersecurity Threats

Cybercriminals continue to become more sophisticated, and online security breaches are commonplace. This means that B2B ecommerce platforms must have the proper security protocols in place (such as data encryption) to protect sensitive business and customer data from being exposed to attackers.

B2B Ecommerce Examples

Earlier, we mentioned Connection.com and Alibaba.com as real-world examples of B2B ecommerce platforms. Here are two more examples, one of which you might be familiar with.

Amazon Business

While Amazon sells directly to consumers through both B2C (selling their Amazon Essentials brand directly to consumers) and business-to-business-to-consumer (B2B2C) sales models (Amazon provides the ecommerce platform for businesses to sell their products, charging them a fee for each sale they make), Amazon Business is strictly geared towards organizations and companies. This platform helps them digitize and streamline the buying and selling process. Not only does it feature hundreds of millions of business-oriented products, but it provides buyer discounts, account management features, multiple payment methods, and access to business analytics.

Poly

Poly is another example of a B2B ecommerce platform. Their online marketplace enables businesses to purchase audio and video equipment — such as headsets, business phones, conference phones, and video conferencing solutions — to facilitate communication inside and outside the office. Their website offers several resources for customer support, such as an in-depth knowledge base, a community discussion board, and multiple options to contact Poly support teams. They also provide a variety of special offers and promotions for customers.

What Does the Future of B2B in Ecommerce Look Like?

As more millennials step into leadership roles in the B2B sales space, more businesses will naturally begin to venture into the world of B2B ecommerce. Companies selling their products or services to other companies online can introduce automation, personalization, and streamlined data collection into the traditional B2B sales process.

Not only does this help them attract more B2B customers and increase sales, but it helps them improve inventory management, reduce infrastructure costs, and stay competitive in our ecommerce-driven economy.

If you’re interested in breaking into the B2B ecommerce space and need to build a website, StoreBuilder by Hostdedi is ready to help. As the fastest and easiest way to create an online store with WordPress, our online store builder enables you to create a fully customized B2B ecommerce site with preconfigured Woo + premium plugins.

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20 Online Business Ideas to Start Your Business in 2022 | StoreBuilder

With a major shift in consumer behavior following 2020, now is an exciting time to start an ecommerce business as more buyers choose to shop online.

How can you start one? What ecommerce business idea is right for you?

If you’re ready to join in on the digital revolution, our list of 20 online business ideas should give you the inspiration you need to get started building your ecommerce brand:

What is Ecommerce?

Having a business in a traditional sense means that you provide consumers with goods or services, and successful businesses typically either serve a certain niche, fill a gap, or meet a need in a market that’s trending.

Ecommerce is the same concept, only adapted for online audiences and target customers.

Ecommerce is still commerce—you have to research, implement your plan, and develop your online business idea into a reality. Reputation is one of the keys to the success of a business, and reviews spread quickly online. Social media posts can go viral, and these posts can either work in your favor — or work against you. Cultivating a good reputation is key to the success of your online small business.

Location is not necessarily important or relevant to your online small business. You might have customers or clients who live across town or thousands of miles away from you. Following and getting ahead of market trends offers entry into the possibility of incredible success with your online small business.

If there’s a product or service that you are passionate about you might find yourself steadily growing your online small business, but deciding on what type of ecommerce business you want to start is entirely up to you.

How Do You Decide What Type of Ecommerce Business to Start?

Your first step involves assessing your skills and interests.

What are you passionate about? What skills do you currently have, and what are your areas of expertise? Are you willing to add more skills to your toolkit?

A second step involves researching products and online business ideas, so here are 20 to get you started thinking.

1. Get into Dropshipping

There are a wide range of ecommerce products and opportunities. You might consider selling a product that you create, or you might create a dropshipping store.

Dropshipping is where you find products, curate them on a website, and find customers who want to buy from you. The difference with dropshipping is that you’ll need to partner with certain suppliers who’ll handle shipping orders direct to customers.

Acquiring customers and facilitating purchases is all you have to do, meaning you won’t have to deal with shipping or managing your product inventory and paying overhead for warehousing. Dropshipping can be a very effective and low-cost way to get a start in ecommerce.

2. Create a Clothing Line

Have you thought about starting a clothing line, but weren’t sure how to make that happen?

With product-sourcing apps, you can connect with apparel printers and clothing manufacturers who handle the retail fulfillment process for you. You design your items, market to your customers, and ship your products out.

3. Become a Podcaster

Digital products, such as podcasts, often use both affiliated marketing and subscriptions as their sources of revenue.

You can set up ways for your viewers or listeners to subscribe through platforms such as YouTube, Patreon, and through your website. You might consider setting up some free content as a teaser to encourage potential customers to subscribe.

4. Create an Online Course

Do you have a passion for teaching? In the age of information, people have a wealth of knowledge right at their fingertips. People crave instruction and want to learn from the experts which is why creating an online course is a great online business idea.

For example, cooking courses are very popular. Many people who develop cooking courses online take a particular angle—perhaps they bake desserts, bake bread, offer nutrition advice, or talk about the history behind a particular dish. With a specific approach to connect you with your target customers, you can produce content that these customers will enjoy.

5. Sell Your Music Online

If you’re a musician, the Internet has made it easier than ever to get your work out there. Like podcasting, musicians can set up subscription opportunities on a website. Musicians can also self-produce their music, and make it available for download to create revenue. In addition, like other websites, musicians can make use of affiliated marketing and banner advertisements.

6. Become an App Designer

If you’re a developer, why not create your own apps and sell exclusive rights to them? Alternatively, you could monetize your expertise by selling your time on your website through consultation hours or for certain project offerings.

7. Become a Website Builder

Use your skills to create plugins that help your clients have faster, more flexible, and more responsive websites. Or maybe you have a library of pre-built website themes you know people will love and be willing to buy.

8. Become a Writer

Writing content is a great skill to have that often may go underappreciated. Not everyone can write and there’s a world of freelancers who specialize in the craft.

Connecting with people online to do contract or freelance work can give you more flexibility and help you get experience in a wide range of industries. You can create an online portfolio, and even connect your portfolio to a blog or podcast about your work.

9. Sell Your Art

Connecting with customers online is easier than ever. If you’re a painter or photographer, and wondered if selling your art is a good online business idea, establishing an ecommerce website is the perfect way to be compensated for your keen eye and creativity.

10. Sell Your Crafts

For craftspeople who devote their energy to their work, selling your unique products is another online business idea worth considering. With online commerce, you can sell this product to interested buyers around the world. While many will still turn to Etsy when it comes to selling crafts online, creating your own website means you can dictate pricing and give shoppers a better deal without having to deal with other selling platforms taking a cut.

11. Sell a Niche Product

Are you a hobbyist who’s frustrated because you can never find that one part that you’re looking for? Imagine how many other niche hobbyists are in your position. With ecommerce, you can connect with others around the world who have the similar interests as you.

Your niche product might be a sustainable bag to purchase groceries, or a green replacement for cling film, or parts for an antique train set. Whatever you’re into, chances are that you’ll find someone who loves the same things you do on the Internet.

12. Become a YouTuber

YouTube continues to be one of the biggest video platforms in the world, and that likely isn’t going to change anytime soon. Creating YouTube videos means expressing yourself creatively, but it also means understanding how to sell stories and how you might film these stories. You’ll need equipment to film yourself and to edit these videos — and you’ll need to develop some expertise in storytelling, filming, and film editing. Many Youtubers rely on affiliate marketing and ad revenue to support their video making.

13. Become an Influencer

Maybe YouTube isn’t for you, but other social platforms are more your style. While finding success as an influencer has become harder than it was just a few years ago, being on social media — Instagram, Snapchat, and especially TikTok — provides a great opportunity to connect with an audience. By building a community that loves everything you do, you become very desirable for brand partnerships.

14. Flip Your Finds

If you love shopping, you might as well put that hobby to good use. Whether you’re a pro thrift store shopper or yard sale enthusiast, you could flip your finds for a nice markup by selling to folks who want those valuables. Your unique picks can find a new home, and you can put your shopping addiction to work.

15. Become a Blogger

Blogging is a great way to educate, inform, and entertain. You’ll need to be passionate about this online business idea — audiences usually like to see new content from bloggers a few times a week to keep their attention.

Blogging requires strong writing skills as well as in-depth knowledge about content promotion through search and social media. And keep in mind that millions of new websites pop up every year, so the competition will be steep. This path may involve including advertisements on your website or promoting products in your content to create revenue.

16. Become a Twitch Streamer

Did you know that users consume roughly 70 million hours of live streaming content on Twitch every day? With continued growth and emerging as the leading platform for this kind of content, Twitch streamers can earn compensation through ad revenue, paid subscribers, and brand partnerships.

Although gaming is the most popular category of content the average Twitch user watches, many Twitch streamers find success as artists, political commentators, and more. But just like everything else mentioned in this list of online business ideas, it will take dedication and passion to make this path work for you.

17. Get into Affiliate Marketing

With affiliate marketing you can create a website with an editorial lean and promote specific products in your articles. For every sale of the products that originated from your site, you’ll earn commission. Amazon uses affiliate marketing through the Amazon Associates Program. To be successful at affiliate marketing, you’ll want to have a basic understanding of SEO and copywriting so that you can effectively promote eBooks, videos, and other products.

18. Write a Book

Writing a book means that you have a passion for writing. You may have thought about writing a novel or a children’s book, but why not sit down and do it? You could create a print book through services like Blurb or write an eBook to sell on a digital store.

19. Become a Virtual Assistant

Assistants help others organize their lives, and with the rise of remote work becoming so common after 2020, virtual assistants are in demand. You might be answering emails, making appointments, or planning events. You could be making restaurant reservations or plane reservations, and you might be working for someone in your town or across the world. Network with current VAs to both get an idea of what type of clients you’d like to work with and to find opportunities.

20. Offer SEO Services

All of these ecommerce business ideas need to be promoted online. While marketing can help, understanding SEO, or Search Engine Optimization, can take a website, an influencer, or a producer of content to the next level, and help connect this person with their audience.

You can create that connection by understanding and making use of SEO. Becoming an expert in SEO means that you can help others make their websites more visible to search engines like Google. With increased visibility, these websites will have more traffic and more revenue. You’ll be key to others’ success.

Creating Your Ecommerce Website

Your storefront is your brand, and StoreBuilder can help make your brand stand out.

When you build an online small business, understanding how you can best approach selling your product or services — and what that approach might include — will help you make choices when it comes to creating your website.

You don’t need to know how to code. With the WooCommerce customizable platform built on top of WordPress, you can create the site that best meets your needs.

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8 Essential Website Components for a Successful Site

You know you need a web presence, but you shouldn’t just rely on a website template and hope it works. You want a website that will serve visitors. A site that will provide a great user experience and make them want to engage with your brand.

Creating a strategic site that will convert means understanding the website components for a successful site. Keep reading to learn the eight website components for a successful site in this post.

Website Components You Need on Your Site

1. An Intuitive CMS

Your content management system (CMS) works behind the scenes to help you organize and maintain your website. You should choose a CMS that is intuitive for you to use. Once you’ve used a CMS, many of them are similar, but small features in their design and functioning can make a big difference for you and your users.

According to W3Techs, WordPress is the CMS of choice on 41.8% of all websites. There is a reason so much of the internet uses WordPress — it is endlessly customizable with thousands of plugins while still being easy to use.

The Essential Guide to WordPress Plugins >>

2. Reliable Hosting

Web hosting services make it possible for people to view your site online. When it comes to web hosting, you get what you pay for. A host can make or break your site. Choose a host that provides fully managed hosting with exceptional customer service — because hosting support is important. Look at reviews from other clients and get recommendations before you choose a host.

Top 10 Questions to Ask a Cloud Hosting Provider >>

3. Strong User Experience

It’s challenging enough to get people to visit your website. If they come to your site and have a poor experience, they won’t stay, and they won’t come back. A successful website is accessible, usable, efficient, and easy to navigate.

When thinking about the user experience on your site, consider:

  • Performance. Website performance matters. How well your site performs is everything to your visitors. If your pages load slowly or they find missing links, they’ll leave your site, and they won’t come back. Slow loading times are the most common reason for high bounce rates. Make sure your site is performing its best.
  • Screen Variety. Make sure to prepare for your audience’s viewing choices. People visit websites from laptops, desktops, tablets, and mobile phones. Your site should be accessible and look great on any screen size.
  • Calls to Action. You want people to visit your site, then do something. What does conversion look like for your brand? For example, do you want visitors to sign up for an email newsletter, schedule a call, or purchase a product? Think about what action you want visitors to take, then be sure to include those specific calls to action on your posts and throughout your pages.
  • Intuitiveness. Visitors shouldn’t have to dig through your site to find what they need. Moving around the site should be intuitive, which has a lot to do with navigation menus. Be sure your site’s menus are simple, concise, and use the common words visitors use to find information in your niche.
  • Consistency. You create consistency when you use similar elements throughout your website. The theme you choose creates a lot of consistency with heading sizes, fonts, colors, design elements, etc. But consistency in wording and theme application or usage are up to you. Decide how you want your site to look, feel, and read, then maintain those styles throughout its pages and content.
  • Purchasing. If you want people to purchase while visiting your site, you have to make it easy to do so. The primary reason people abandon their online shopping cart is that the checkout process is too complicated. Streamline the process and make it as simple as possible for customers to go from selecting a product to completing their payment.

4. SEO Basics

There are millions of websites online. You can’t just launch your website and hope the right people find it. Search engine optimization (SEO) entails using certain words or terms on your site’s pages strategically, so Google recognizes it for those topics. SEO requires you to discover what words your visitors frequently use to find your site through keyword research. From there, it is critical to include those words and their synonyms across your site.

How to Do SEO for Ecommerce Websites: Techniques, Tools, & Best Practices >>

5. Analytics Tools

Once you create your site, you want to see how it’s doing. Analytics tools help you determine things like how many people visit your site, how long they stay, and what pages they view. You also can gather information on what people search for when they find your site and who those people are. Monitoring basic analytical information helps you improve your site based on how people are using it.

6. Expected Pages

There are some certain pages visitors expect to see on your site. If they can’t find those pages, your site feels incomplete to them. They can’t get the essential information they expect. They may even question the validity of your site if those website components aren’t present.

Here are some pages to include on your site:

  • Homepage. Of course, you will have a homepage, but what it tells visitors about your site is important too. Your home page should establish your brand visually and through text. It sets the tone for the rest of your site. At the least, you want your homepage to establish what your site is about quickly.
  • About Us. The About Us page on your site lets visitors know who is behind the organization. It puts names and faces to the brand and tells the brand’s story. The About Us page also typically includes contact information so visitors can ask further questions or provide feedback. It may come as a surprise, but it is usually one of the most visited pages on a website!
  • Products or Services. These pages show customers what products or services you offer and allow them to make a purchase.
  • Blog. The blog page allows you to write directly to your visitors, informing them about all types of information and happenings related to your brand and area of expertise. The best blogs are those that help educate visitors and are based on a digital content strategy. Supporting them in their journey will keep them coming back to your site.
  • Contact. Your contact page is your customer support page. It helps them reach out to you if they have questions or concerns.

You Don’t Have to Be A Designer to Design Your Store’s Home Page >>

7. Social Media Integration

Your website is your home base. Social media helps get people there. You don’t have to be on every social medium, but you should be active where your audience members typically are. You’ll want to use social media to share information in your niche and to promote your online content. Send people from your social media pages to your website. Encourage people on your website to follow you on social. And continue the conversation with your visitors to strengthen the relationship.

8. Media

Visuals are an essential website component of your site. We are all different types of learners, so think of the media you post as an addendum to your written content. Some people would prefer a video to a blog post and vice versa. Plus, images and videos help draw people in, focus their attention, and build on your content.

No one wants to see a big chunk of text. Choose appealing images for your website, then optimize them before you post. Also, be sure to name your images in a way that reflects your SEO keyword strategy. And do not forget to add alt text to your images. This helps those who use screen readers consume your content as well.

Use StoreBuilder for a Successful Website

There are a lot of website components to consider when launching a new site. Hostdedi is here to help with fully managed hosting. And, if you want to get an ecommerce site up and running in minutes, Hostdedi’s StoreBuilder is the way to go.

StoreBuilder is an intelligent website assistant that helps you start and launch a WooCommerce store faster than any other solution in the market.

Getting started is simple. Hostdedi’s easy tool helps you build an ecommerce site in four steps. You just answer a few questions about your products, industry, assets, and whether you’ve already started an online business.

Essentially, you communicate your vision for the site. StoreBuilder then uses industry insights to build customized ecommerce sites in minutes.

You don’t need templates, coding experience, or any technical web knowledge. And you don’t need to spend a lot of time or money with a designer to build a unique site you and your customers will love.

Contact us to learn more about how Hostdedi’s StoreBuilder can have your ecommerce site up and selling in no time.

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5 Key Steps to Starting an Online Business | StoreBuilder

Have you lately considered starting an online business, but you’re not sure how exactly you could do it?

Today we will cover five key steps to starting an online business. Here are the factors you should consider when entering the competitive arena of the online business world.

What Are The Benefits Of Starting an Online Business?

An online business entails selling, advertising, and conducting other business activities entirely or partially online. Working online brings plenty of benefits. You can set your own schedule, develop a full-time job or create a passive side income, live wherever you prefer, and work as much as you want, depending on how big you want your business to be. Being a part of the virtual world allows you to reach anyone in the world. However, creating a business is all about connecting the right users with an adequate offering. Let’s check some of the key steps of how to achieve that.

5 Steps To Starting an Online Business

1. Choose a Niche Based On Your Passion And Knowledge, But Also Try to Fill the Market’s Need

Finding the right idea is definitely something you should approach systematically. Before you start, carefully consider what you want to do and why. Which area are you the most experienced in? What can you offer to the world and in which niche can you add extra value?

The ideal scenario includes industry or idea based on your passion and knowledge — but also a business niche focused on gaps in the marketplace. What exactly does that mean?

When starting, people mostly make the mistake of focusing on a product first, leaving a market behind. Try something different and start by exploring a market first. The point is to create a business that fills market needs, not just your personal ones.

In other words, find people who are looking for a solution to a particular problem but are not able to find an adequate one.

There are a couple of things you can do to conduct market research right away:

  • Search through online forums to check what questions people ask and what issues they’re trying to find a solution for.
  • Do your keyword research thoroughly. See what people have been searching, and what niche needs to be backed up with valuable, high-quality content.
  • Don’t forget to check out your potential competitors’ sites. Take notes of what they’re focused on when it comes to products, services, content, and marketing strategies. Are there things that could be slightly different or even better? Here’s your chance!

2. Choose an Adequate Platform and Set Plugins

Do you want to focus on sharing content or selling stuff? Ideally, you’ll choose both. There are two types of platforms you’d want to consider — a content management system (CMS) and an eCommerce platform.

With a CMS you can manage all types of content related to your offer, such as informative videos, portfolios, forums, a knowledge base, guides, blogs, etc. WordPress is a widely popular example of a platform that facilitates creating and maintaining your content. It offers different themes where you can combine various WordPress plugins and features that will help you adjust your website to your own preferences.

The Essential Guide to WordPress Plugins >>

Meanwhile, an ecommerce platform is actually a software app that’s focused on selling your products or services online. It can also help your online store with managing the website, which includes operations, sales, marketing, and all other areas related to your business. It’s some sort of home base that provides your business with powerful features and tools that allow you to centralize operations.

It’s more likely you’ll need to combine these two as well as pair plugins that will help you manage the overall business. Either way, choosing the right platform will help you reflect the unique needs of your business along with creating an online place where your visitors/customers want to return.

3. Develop a Business Plan and Set the Structure

Rarely does a startup become a profitable online business right away. But having a comprehensive plan is one of the essential steps toward achieving profitability. It will allow you to anticipate any potential bumps that may occur down the road. A comprehensive plan will also help you make your business profitable and better in the future. Ask yourself questions such as:

  • What’s the purpose of your work?
  • Who are you trying to reach by starting a business?
  • What are your short-term goals, and where do you picture your business in one to two years?
  • How will you finance your business?

These and many more questions are essential to answer before you start. The answers to these questions will help you formulate your business plan. A well-set plan is there to help you identify your market, determine the target group, be more precise with your objectives, set marketing strategies, and predict some of the potential obstacles.

It’s also a great base to set your business structure, which includes dictating all the tax and business regulations as well as the legal requirements you need to meet when running the business.

For instance, small businesses owners often choose to register some of these structures:

  • Sole proprietorship.
  • Partnership.
  • Limited liability company (LLC).
  • Corporation.

Each of these structures has different tax requirements and different levels of liability, so you may want to consult with professionals to determine which one is the right choice for your new business. And you’ll need to check not only your state sales tax obligations but online sales tax requirements too.

4. Develop Your Prelaunch Marketing Strategy

Email campaigns, SEO, social media marketing, content marketing — these are just a few of the aspects that need to be covered to build a successful online business. Your detailed business plan should help guide you with the valuable information you need to create effective and compelling strategies for your target market.

Here are some considerations for creating a marketing plan.

Invest in Web Design​​

Even though we don’t often see it as a part of a marketing tactic, web design surely influences the amount of attention and time a visitor will spend on your site. After all, your website is the base and the center of all your digital efforts, so don’t hesitate to spend the time and effort to make it attractive, attention grabbing, and packed with valuable information your potential customers are looking for. Also, don’t forget to make it mobile-friendly.

Utilize SEO and SEM

Search Engine Marketing (SEM) is one of the most effective methods to develop an online business in the competitive arena of today’s world. Search engine marketing, also known as paid search advertising or pay per click (PPC), ensures your business is visible in search engine results. By targeting specific keywords your audience may be searching for, you can appear in the search results to gain visibility and visitors to your site.

Search Engine Optimization (SEO) is a set of techniques you can use to achieve a better ranking of your website on search engine results pages (SERPs). Whereas SEM is a paid approach, SEO is free to use. By implementing SEO techniques on your website, you can rank higher on Google to drive more organic traffic.

SEO Trends in 2022: The Future of SEO, What Matters Most and Why >>

Be Strategic With Email Marketing

Consider adding an opt-in where you allow visitors to sign upto receive your emails. This way, you’ll be able to directly connect with those who are really interested in your brand in a personal way — through email marketing.

Make the Most of Social Media

By now, you’ve already realized who your target group is. This allows you to explore their online habits, which include their social media platforms. Include a social media strategy in your marketing plan to connect with customers, reach a wider audience, and establish an online presence.

8 Ways to Use Social Media to Grow Your Small Business >>

Start a Blog

Consider implementing a digital content strategy by starting a blog. By starting a blog, you get to consistently publish posts with new keywords — which is vital to your SEO strategy. Also, your blog can become a valuable source of reliable information, advice, and plenty more content your customers may find useful.

Consider Affiliate Marketing

This is one of the most popular ways to get passive income online. How exactly? Well, you actually earn a commission by promoting other company’s or people’s products.

The person that promotes a particular product or service is called an affiliate. They mostly get paid when one of the users clicks through to a merchant’s site and buys something. Some other formats of affiliate marketing you might see are:

  • Pay-Per-Sale (PPS) — This model is the most common one with the affiliate earning money for every generated sale.
  • Pay-Per-Click (PPC) — You can get money for all generated clicks or traffic.
  • Pay-Per-Lead (PPL)  — Here you can get paid for every lead you, as the affiliate, generate. For instance, there are trial creations, free demo signups, or some other types of pre-purchase.

5. Time To Launch Your Business

Potential customers need to know you’re starting something they might be interested in. You can make the announcement in various ways, including through email lists, social media, or online or traditional ads.

After starting an online business, make sure to track its growth. There are simple and free tools like, for instance, Google Analytics, where you can track popular keywords, location of clicks, traffic sources, popular pages, etc.

Also, plenty of web hosting companies offer packages or additional website plugins with traffic analyzing tools. With these, you’ll see what’s working, and what’s not — which will eventually help you determine what needs to be improved.

Now that you know the key steps to starting an online business, you’re ready to begin. You’ve got your idea — now it’s time to build your online business’ website. That’s where StoreBuilder comes in.

There’s no coding required to build a beautiful, customized website.

StoreBuilder by Hostdedi is:

  • Fast — Get your store launched in minutes.
  • Smart — AI-powered insights build your store based on your inputs.
  • Template-free — So your site will be unique and custom to you.

For unparalleled support and limitless design potential, explore StoreBuilder today.

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8 Steps to Write a Successful Online Store Business Plan

Whether you’re looking to create an online store or start up a different type of ecommerce business, writing up a solid online store business plan is one of the major jumping off points. This could feel like a daunting task, but with some preparation, it doesn’t need to be.

Read over our steps and tips to creating a strong online store business plan.

Who Needs an Online Store Business Plan?

If you’re looking to jump into ecommerce, you need a business plan. It will prove vital to your overall success by creating an overarching guide for your new venture.

Your business plan can serve multiple purposes. It can help you secure investors or business loans. You can use it as a tool for recruiting employees and partners. Also, you’ll be able to use it as a roadmap.

Creating Your Ecommerce Business Plan

As with so many things in the world, there aren’t really many hard and fast rules when it comes to crafting an ecommerce business plan. However, the most effective business plans tend to have the following components:

  • Executive summary
  • Company description
  • Market analysis
  • Products
  • Marketing plan
  • Logistics and operations
  • Financial plan

We’ll go through each of the steps you’ll need to take to complete these components.

Step 1: Write an Executive Summary

Your executive summary is the first thing that will be presented in your online store business plan. As the name implies, it acts as a summary for the entirety of your business plan, with high-level information laid out for readers to easily peruse.

The importance of a concise and informative executive summary cannot be understated. It’s likely any potential investors or lenders with busy schedules are going to read the executive summary before taking any time to read the more detailed parts of your business plan. You don’t want to lose them here.

Make sure your executive summary is easy to read and includes pertinent information you want to communicate. You want to give the audience an idea of who/what your company is, without trying to sell yourself too hard. The rest of your business plan will do the selling, as your executive summary should entice them to read the business plan.

Try to write no more than two pages for your executive summary, but you really should be aiming for just one page. At the end of the summary, the reader should know who you are, the problem you have identified, and your approach to solving that problem.

Beyond high-level points in the summary, you can get a bit more granular in pointing out things such as current partnerships, customers, product development, monetization strategies, and other details that will help the reader get a better idea of who you are, and what to expect when reading your full business plan.

You might want to save writing the executive summary until after you have completed the rest of your business plan, or you could write it first to help give you a guide to the bulk of the plan.

Step 2: Complete Your Company Description

Where your online store business plan executive summary should give readers and potential investors a high-level sense of your business, creating a company description is where you need to get extremely specific.

Include all identifying elements of your company, including:

  • Brand name
  • Business structure, such as:
  • LLC
  • C-Corporation
  • S-Corporation
  • Sole proprietorship
  • Website domain name

Now, start getting more detailed in describing who and what your company is on a grander scale. This is where your business plan should include your company’s mission statement and vision.

Your mission statement should be short and sweet. You’re essentially wrapping up your entire company in one sentence. Tell the reader and the world why your company exists as quickly as possible.

If you’re having trouble coming up with your mission statement, start with something extremely grand and general. Then try to insert your company into that grand statement.

What grand thing or problem are you attempting to solve are you doing, and for whom are you doing it? If your company sells food from organic and sustainable farms to schools maybe your mission statement is something like, “Keeping the world green and our kids’ diets clean.”

Where your mission statement tells the world who you are now, your vision statement shows where you want to be in the future. Think about the overarching goal you want to reach through your mission. “Our vision is to ensure the health of the people and planet. Through this, we will get nutritional and tasty meals to kids across the country, sourced from our curated and highly-vetted sustainable farmers and producers.”

After sharing your mission and vision statements, give the reader some more background into where you are coming from. How did you find the problem and what made you think about the solution? What experience do you have?

Then, introduce yourself formerly. List the key players involved from ownership down to staff. Though if you are already substantially big, you probably don’t need to list absolutely everybody. Be proud of who your team is and show why their contributions matter.

Step 3: Document Your Market Analysis

As with any good business, conducting market analysis plays a big role in getting off to a good start. Including your analysis in your business plan not only shows anybody reading it what is happening in the market, it also shows the that you fully understand the market yourself.

Break up your market analysis into three distinct categories:

  • Audience analysis: Identify the demographics you are selling your products and services to. Use key identifying factors such as age, gender, location, and income. Show your understanding of what is important to your audience.
  • Industry analysis: What is the current state of the industry? How did it get there, and where is it heading? Are there ecommerce trends that could impact your business? Back your conclusions with data where possible.
  • Competitive analysis: Know and understand your competition. What are the products/services they offer? What is there pricing structure? What is their current standing with the public? Identify their strengths and weaknesses. Find learnings from your competitors’ successes and failures. Identify any gaps that you can fill. Show how you can reach higher profits, how your product is better than theirs, and you might target an untapped audience.

You can even go the extra mile and analyze yourself. Conduct a SWOT analysis to name your strengths, weaknesses, opportunities, and threats. This will give you huge insight into how you are already set up for success, and things that could use extra attention and work.

Step 4: Describe Your Products & Services

Here is your chance to dive deep into your products and services with your online store business plan. Use this space to detail how your products differ from competitor products. Point out how your products helps address any problems.

Keep in mind that this probably isn’t the place to get very technical. Avoid jargon here and make things simple and easily digestible for a wide and varying audience. You also don’t have to go into every single product or service if you have a large selection. Concentrate more on categories of products rather that each single individual item.

Step 5: Put Together Your Marketing Plan

You’re sure to go far with a good plan to market your ecommerce business. Outline your marketing plan here as part of your greater website business plan.

Start by pointing out who your audience is, where you’re most likely to find them, and how best to grab their attention. Then consider how much you want to invest in marketing strategies.

Working in ecommerce gives you several tried and true online methods of marketing.

  1. You can help your audience find you organically by building a digital content strategy where you create and produce related content, like articles and videos.
  2. You can learn and establish best practices for search engine optimization (SEO) for ecommerce so that your website will rank higher in web search platforms like Google.
  3. You can take advantage of Google’s popular pay per click (PPC) program to get your site listed in front of a target audience.
  4. It’s also a good idea to build a strong social media presence where more people will be able to find you. Social platforms also offer a breadth of paid advertising tools if you want to go that route.
  5. With affiliate marketing, you can have external editorial websites leverage their built-in audience to highlight your product to get a cut of sales that come through their funnel.
  6. Many influencers will work with companies to promote products. Target influencers in your niche rather than looking for just the people with the most followers.

It’s important to note that organic marketing (or unpaid) doesn’t exactly mean free. It takes labor and quite often a good chunk of money to build out and implement a good organic marketing strategy.

Step 6: Detail Out Your Logistics and Operations

Here is where you’ll point out all the things you need to keep your business running day to day. If you are selling physical products, you’ll need to consider things like:

  • Shipping
  • Suppliers
  • Production
  • Inventory

Many small ecommerce companies rely on third parties to handle the bulk of their logistics. If you are doing so, be sure to highlight that here.

If you are selling a service, your logistics and operations will look a bit different. You’ll be more concerned about things like transportation, computer hardware and software, office upkeep, and more. Of course, that doesn’t mean that companies selling products aren’t also concerned with these operational items.

By completing this section, you should get a strong grasp of what your business needs to run well, and you’ll be able to give potential investors an idea of the costs required to operate well.

Step 8: Lay Out Your Financial Plan

There’s a ton that goes into ecommerce business planning, and one aspect does seem to loom large: financials.

While you may have touched on your finances in other parts of your business plan, here’s where you need to be much more granular and detailed. Just how into the weeds you get will depends on what you deem crucial for others to know. Investors and lenders, for example, are probably going to pay more attention to your financial plan than anyone else.

You’ll want to include these main pillars of a well thought out financial plan:

  • Income statement: This will give your reader a look into your bottom line by showing your total revenue against your expenses over time. Of course, if you have yet to launch your business, you can project these numbers.
  • Balance sheet: Used to calculate shareholder equity, your balance sheet reflects your total assets (everything your business owns) minus liabilities (all your reoccurring costs).
  • Cash-flow statement: True to its name, this shows how your cash flows in and out. You’ll detail out when your revenue comes in and how much. You’ll also explain when you must pay out all your expenses and how much too.

Wrapping Up Your Online Store Business Plan

Coming up with an entire business plan for online businesses is no small feat. If you need a little more help, check out the many ecommerce business plan templates available online. Once you’ve tied all loose ends, don’t forget to at least give yourself a small pat on the back. As you wrap things up, keep in mind that your business plan can absolutely be a living document. It’s even a good idea to tailor it according to whomever is reading it.

For example, if you know an investor who gets excited by big ideas, you might want to put more thought into products and services. If you’re presenting it to somebody highly experienced in the industry, you might want to throw in a few more ecommerce terms than you normally would. If you have a number cruncher, you probably want to fine-tune your financial plan. If you’re just using it as a roadmap for your organization, you might be content to keep things high level.

Whatever the case, remember that you have the power to make your business plan perfect for your needs. If you need more help with your new company, take a look at some of the top ecommerce KPIs to build your business and grow revenue.

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6 Best Project Management WordPress Plugins | Hostdedi

You already use WordPress to run your website. Why not use it for project management? With the best WordPress project management plugin, you can organize your tasks and projects in no time.

Keep reading to discover our top picks for the best WordPress project management plugin, as well as our tips for how to optimize your project management plugin for speed, so it doesn’t slow down your site.

Why Do You Need a WordPress Project Management Plugin?

WordPress project management plugins are an excellent alternative to purchasing project management software. You’ll maintain control of your data and often pay less than subscribing to a proprietary project management software.

Features to look for in a WordPress project management plugin include:

  • Project Tracking and Organization. How do you need to track progress on projects? How do you organize projects? Do you need to organize by type of project or client?
  • Communication Tools. Do you need task and project comments, email notifications, or other ways to communicate in the system?
  • Permissions. Do you need to set different permission levels by role or project?
  • Time Tracking. Do you need a way for team members to log how much time they spend on a task?
  • Frontend Access. Do you want to publish a public view of projects so clients can see what is going on without logging into your WordPress admin?
  • Integrations. What other systems or plugins do you need the project management system to work with?

6 of the Best WordPress Project Management Plugins

Project management plugins vary in price and features. But no matter your needs, you’ll find one that will work on this list.

1. UpStream

UpStream’s free WordPress program management plugin allows you to manage multiple types of projects from your WordPress admin dashboard. You also can set up a frontend view for clients to see the details of their project without giving external parties access to your WordPress site.

Active Installations: WordPress Repository Rating: Developer:
1,000+ 4.5 out of 5 stars UpStream

Pricing:

The plugin is free. A paid premium version unlocks additional features. Extensions that require an upgrade include:

  • Calendar view
  • Copy project
  • Customizer
  • Custom fields
  • Email notifications
  • Frontend edit
  • Project timeline
  • Naming
  • Time and budget tracking
  • Reporting

Prices for a single site license range from $79 to $179 per year depending on which premium features you need.

Features

UpStream includes many necessary project management features such as:

  • Milestone and tasks with linking and dependencies
  • Project discussion thread to move the conversation out of your email inbox
  • Custom fields and status
  • File and document uploads
  • Custom role and permission settings

Download Upstream

2. WP Project Manager

This project management plugin includes all the features and reporting you’ll need to keep your projects and team organized.

Active Installations: WordPress Repository Rating: Developer:
10,000+ 3.5 out of 5 stars weDevs

Pricing:

The plugin is free. You only need to purchase a subscription if you need more advanced features.

Plans and features for WP Project Manager are:

  • Personal $79 per year
    • Uploading files on comments
    • To-do and deadline management
    • Milestones
    • Subtasks
    • Private messenger
    • Folder and file management
    • Manage from the frontend
  • Professional $149 per year
    • All the features from the Personal plan
    • Gantt charts
    • Invoicing
    • Time tracker
    • Four additional domains
  • Business $249 per year
    • All the features from the Professional plan
    • Kanban boards
    • BuddyPress
    • Woo Order and Stripe
    • Recurring tasks
    • 10 total domains

Features

WP Project Manager includes a robust set of features, including:

  • To-do lists and milestones
  • Messages and comments to keep communication inside the project management system
  • File upload and sharing
  • Personal dashboard for users so team members can keep track of their own tasks lists
  • Privacy and permission settings by role and project

Download WP Project Manager

3. Zephyr Project Manager

Zephyr Project Manager is an innovative WordPress project management plugin that even includes an Android app that syncs with your website data.

Active Installations: WordPress Repository Rating: Developer:
1,000+ 5 out of 5 stars Dylan James

Pricing

The plugin is free. For a one-time fee of $99, you can upgrade to the Pro version, which includes:

  • Custom task and project templates
  • Custom project templates
  • Custom fields
  • Customizable front-end project manager page
  • Kanban board style projects
  • Asana integration
  • Reporting and statistics

Features

Zephyr Project Manager stands out for its modern and clean user interface. Project management features include:

  • Project and tasks deadlines
  • Communication tools, including comments and email notifications
  • File and document uploads
  • Copy tasks and projects
  • Personal dashboards
  • Calendar view
  • Team and user management

Download Zephyr Project Manager

4. Project Panorama

Panorama is a project management and client dashboard plugin. The plugin’s main goal is to make it easier for team members and clients to see the status of their projects.

Active Installations: WordPress Repository Rating: Developer:
1,000+ 4 out of 5 stars 37 Media

Pricing

Project Panorama offers a lite version for free on the WordPress repository or paid version with three subscription tiers:

  • Personal $99 per year
    • Projects
    • Team
    • Task management
    • Deadlines
    • Notifications
    • Communication
  • Agency $129 per year
    • Everything from Personal plan
    • Sub-tasks
    • Sequential tasks
    • Front-end editing
    • Use on up to five sites
  • Enterprise $169 per year
    • Everything from Personal and Agency plans
    • Kanban board
    • Delay tracking
    • Image gallery
    • Use on an unlimited number of sites

Project Panorama also sells a Lifetime plan offering all features for a one-time fee of $399.

Features

Project Panorama really shines with its dashboard views to get a high-level view of all your projects. Plugin features include:

  • Public or private view of projects
  • User and project access management
  • Project phases and calendars
  • Due date and progress tracking
  • Project and task discussions

Download Project Panorama

5. Projectopia

Projectopia is a great choice for freelancers or agencies looking for a WordPress project management plugin.

Active Installations: WordPress Repository Rating: Developer:
20+ 5 out of 5 stars Projectopia

Pricing

The Projectopia plugin is free. You can purchase additional add-ons to unlock additional features.

Add-ons that require a paid upgrade include:

  • Kanban board
  • Roles and permissions
  • Support tickets
  • Time entries
  • 2Checkout
  • Subscriptions
  • Bug tracker
  • WooCommerce integration
  • Custom field
  • Expenses
  • Twilio integration
  • Reporting

Add-ons range in price from $15 to $49. Depending on how many add-ons you need, you might save money by buying the Regular or Ultimate version from CodeCanyon. Projectopia also sells a yearly subscription for $129 that includes premium support and up to eight add-ons.

Features

Projectopia is an excellent project management tool if you need to bill clients. The built-in invoicing and payment functions make it an obvious choice for creative agencies and other service-based businesses. Other features include:

  • Adding and managing team members
  • Client management and billing
  • Time-tracking
  • Project and task tracking and communication
  • Support tickets

Download Projectopia

6. Kanban Boards for WordPress

If you love Kanban boards and agile project management, this is the tool for you. Kanban Boards for WordPress claims to be “Trello for WordPress.”

Active Installations: WordPress Repository Rating: Developer:
1,000+ 4.5 out of 5 stars Kanban for WordPress

Pricing

The version on the WordPress repository is free and offers most of the basic features. Advanced users might want to consider upgrading to the Pro version with an annual subscription of $149 or a lifetime license for $499.

Pro version features include:

  • Task comments
  • Advanced user manager
  • Task detail and attachments
  • Notifications
  • Task colors
  • Multiple boards

Features

The free version likely works great for people looking for a simple project management system. You’ll probably want the task details, comments, and attachments available in the Pro version for more complex projects. Features of the free version include:

  • Custom boards and swim lanes
  • Edits tasks in place
  • Task due dates and time estimates
  • Custom views
  • Task assignments

Download Kanban Boards for WordPress

Which is the Best WordPress Project Management Plugin?

Every company uses different workflows. Time tracking might be the most critical part of a project management system for some companies, while others could care less. “Best” is relative to your needs.

Start by mapping out your workflow and make a list of features you’ll need in a project management system to determine which one is best for your business.

How Hostdedi Helps with Project Management Plugins

Before you get started with a WordPress project management plugin, you’ll want to consider if your website can support it. For starters, check to see which WordPress version you’re using, as well as make sure whether you’re using WordPress.org vs. WordPress.com.

Too many plugins or overloaded databases can slow down your site. If you have a high-traffic website, you’ll want to consider adding a bunch of behind-the-scenes project management data and requests to the same site. Consider installing your project management plugin on a separate installation of WordPress.

With managed hosting from Hostdedi, setting up a new version of WordPress is just a click away. You can easily add your project management system to a subdomain like projects.yourwebsite.com.

Sign up today to get started with Hostdedi’ state-of-the-art WordPress hosting.

For more WordPress help, check out our tips for WordPress for beginners and our guide to WordPress.

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Design Your Own Homepage with StoreBuilder | StoreBuilder

You might have heard that we recently released StoreBuilder here at Hostdedi. And it’s going to make the process of creating your online store much easier. You’re going to answer a couple questions and StoreBuilder will use its algorithm to create a home page based on your products, the assets you already have, and your industry.

In the past you would have needed a designer to help you with the layout and a developer to build your storefront for you. With StoreBuilder, we’ll do all of that for you, saving you dozens of hours of research & work.

What Does a Designer Do?

To really understand what StoreBuilder does for you it’s helpful to think about what a designer does. At a high level, any type of designer (web designer, graphic designer, architect, fashion designer, sound designer, game designer, etc) takes whatever the larger goal of the project is and presents it in a format to achieve those goals.

So if your goal is to have a really spacious and open feeling home an architect will take the goal (spacious & open) and make sure it’s carried through all decisions large and small. They’ll likely have tall ceilings, open floor concepts, skylights, bay windows, etc. They take the goals of the project, understand the industry best practices, and carry the larger goal through the hundreds or thousands of small decisions.

Designing A Storefront

The same is true when you’re designing your storefront. You likely want to sell your product and get it in front of as many people as possible. Does that mean you start with a video, photo gallery, a story about the creator, or just show a grid of products? Well, that actually depends on the industry you’re in.

For fledgling businesses customers care quite a bit about the creator. We like to hear the origin story in addition to the product features. One of my favorite small creators is the designer behind the Roost. Right after a picture of their main product they have a video that tells the story about why they created the product in the first place.

While customers generally love the founders story for small companies for larger companies and for some industries like clothing. Just show us the goods! Companies like Anthropologie start with an offer or with a grid of products.

So different industries and different types of customers behave differently…but what do YOU do with that information? You can spend hundreds of hours researching your industry and the biggest players in your space. Or you can use StoreBuilder where we’ve already analyzed hundreds of websites in each industry and thoroughly (sometimes mind-numbingly thoroughly) documented how the home pages are built and in what order they place the different elements.

StoreBuilder takes industry best practices along with existing assets and builds the first draft of your site for you.

Can You Still Use a Designer?

Of course! We love designers and I’ve done some part-time design work. There’s always a place for design. But when there’s enough data to make smart defaults that can save dozens of hours – and thousands of dollars we think that’s the best place to get started. Take what StoreBuilder creates and tweak it, modify it, personalize it for your brand.That’s what a designer or you would be great at.

Time to First Sale

Ultimately our goal with StoreBuilder is to help merchants get closer to their first sale. If we can speed that process up by days or weeks or even just hours we’re going to take it. That first sale is the first piece of financial proof of a business for most merchants and it’s hard to build a store when you don’t have the financial proof.

We want StoreBuilder to help you get there. And once you start getting real customer feedback then it might be time to tweak your home page, your product page, and the look and feel of your site with a designer.If you’re looking to get started quickly, StoreBuilder is here to help.

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