Monthly ArchivesMarch 2022

Adobe deprecated the Web Setup Wizard in Magento 2.3.6 and later versions. You can no longer install a theme in Magento using the web browser. You can only do it from the command line in one of two ways: using an archive file or Composer.

The primary difference between the two methods is that theme files installed using an archive file are generally placed in the app/design directory. In contrast, those installed using Composer are loaded from external sources and placed in the vendor directory.

We’ll go through the steps for both methods. No matter which one you use, make sure you backup your website and set pre-install file permissions before you begin.

Ready to learn? Here’s what we’ll cover in this step-by-step tutorial:

• How To Install a Theme in Magento 2
• How To Install a Magento Theme Using Composer
• Final Thoughts: How To Install a Magento Theme

How To Install a Theme in Magento 2

1. Upload the Magento theme files to your server.
2. Extract and copy the theme files to the Magento filesystem.
3. Clear generated data and switch Magento to developer mode.
4. Disable the cache and install the theme.
5. Verify the installation and apply the theme.

The steps to install a theme in Magento using an archive file can vary based on how the Magento developer has packaged their custom theme files.

Here’s how to install a Magento theme from a zip file:

Step 1: Upload the Magento Theme Files to Your Server

Log in to your server as the Magento file system owner and upload the theme files archive to the Magento file system owners home directory using an SFTP client such as FileZilla.

You can also upload the files to the Magento root directory directly. But uploading the theme files to your home folder lets you extract and verify the files before transferring them to the Magento filesystem.

Step 2: Extract and Copy the Theme Files to the Magento Filesystem

If you’ve uploaded the theme files as a tar archive (.tar or .tar.gz), use the following command to extract the theme files to a new subdirectory called theme-files:

<pre><code>

$ mkdir -p theme-files && tar -xf <archive>.tar -C theme-files

</pre></code>

If you’ve uploaded the files in a zipped folder, use this instead:

<pre><code>

$ unzip <archive>.zip -d theme-files

</pre></code>

After extracting the files, copy them to the Magento filesystem.

Magento theme files are generally placed in the app/ and pub/ folders.

Based on the folders in your extracted Magento theme, copy them to the root directory of your Magento installation using these commands:

<pre><code>

$ cp -R <path-to-extracted-folder>/app/* <magento-root>/app

$ cp -R <path-to-extracted-folder>/pub/* <magento-root>/pub

</pre></code>

Make sure you replace all placeholders before you copy and paste the commands in the terminal.

Step 3: Clear Generated Data and Switch Magento to Developer Mode

Clear previously generated classes and proxies to avoid errors when you install a theme in Magento using:

<pre><code>

$ rm -rf <magento-root>/generated/metadata/* <magento-root>/generated/code/*

</pre></code>

Switch Magento to the developer mode using:

<pre><code>

$ php bin/magento deploy:mode:set developer

</pre></code>

You can also put your ecommerce store in maintenance mode to disable bootstrapping during the Magento 2 theme installation:

<pre><code>

$ php bin/magento maintenance:enable

</pre></code>

Step 4: Disable the Cache and Install the Theme

Disable Magento cache and install the theme using the following commands:

<pre><code>

$ php bin/magento cache:disable

$ php bin/magento setup:upgrade

</pre></code>

Once complete, you can safely disable maintenance mode before proceeding.

Step 5: Verify the Installation and Apply the Theme

Log in to the Magento admin panel and go to Content > Design > Configuration.

You’ll see the different store views listed in the Design Configuration section. Click on Edit under the Action column.

On the edit page, assign the theme using the Applied Theme dropdown menu that lists the installed themes in Magento, and click Save Configuration.

Make sure you update the file system permissions, switch the store back to production mode, and clear the cache after you’ve installed the theme using its archive file.

How To Install a Magento Theme Using Composer

Here’s how to install a theme in Magento from the Magento Marketplace — a repository of over 3,740 Magento extensions and themes.

Step 1: Get the Theme’s Composer Name and Version

Log in to your Magento Marketplace account. Go to [Your name] > My Profile using the menu on the top-right corner of the screen.

Click on My Purchases located under Marketplace > My Products.

Find the Magento 2 theme you want to install and locate its Component name.

To install a specific version of the theme, expand the Versions available dropdown and find the version number.

Step 2: Clear Generated Data and Switch Magento to Developer Mode

Log in to your Magento server using SSH and clear previously generated classes and proxies to avoid errors during the Magento theme installation using:

<pre><code>

$ rm -rf <magento_root>/generated/metadata/* <magento_root>/generated/code/*

</pre></code>

Switch Magento to the developer mode using:

<pre><code>

$ php bin/magento deploy:mode:set developer

</pre></code>

You can also put Magento in maintenance mode to restrict access to the frontend during the installation process using:

<pre><code>

$ php bin/magento maintenance:enable

</pre></code>

Step 3: Update the Magento Composer File

Log in to your Magento server as the filesystem owner and update the composer.json file using:

<pre><code>

$ composer require <vendor>/<name>

</pre></code>

For example:

<pre><code>

$ composer require demo/theme-blank

</pre></code>

If prompted to enter your access keys, use the public key from your Magento account as the username and the private key as the password.

After this, Composer will update the Magento project dependencies.

Step 4: Disable the Cache and Install the Theme

Check the theme status before you install it using the following command:

<pre><code>

$ php bin/magento module:status <VendorName>_<ComponentName>

</pre></code>

If it’s disabled, enable it using:

<pre><code>

$ php bin/magento module:enable <VendorName>_<ComponentName>

</pre></code>

Then, clear the cache and install the Magento theme, using:

<pre><code>

$ php bin/magento cache:disable

$ php bin/magento setup:upgrade

</pre></code>

If you switched Magento to the maintenance mode in the previous step, disable it using:

<pre><code>

$ php bin/magento maintenance:disable

</pre></code>

Step 5: Verify the Install and Apply the Theme to the Storefront

Log in to the Magento admin and go to Content > Design > Configuration.

Click the Edit button for your preferred store view.

Assign the new theme using the Applied Theme dropdown, and click Save Configuration.

Make sure you switch back to production mode and clear the cache after installing a Magento theme.

Final Thoughts: How To Install a Magento Theme

We’ve described the steps to install a theme in Magento. But these steps may vary based on the theme you’re installing.

Some Magento themes may need additional extensions. Check the theme developer’s documentation besides our installation guide to avoid unexpected errors after installation.

Want to offer your customers a fast Magento store without compromising on functionality? Sign up for managed Magento hosting with Hostdedi today.

How much effort have you put into your ecommerce product pages?

Yes, I know you found information and images from the manufacturer and added them. Sure, you named the product and maybe if you were really trying to make the best product page, you took an extra picture of the product in use to highlight what it really looks like to your customers.

Most ecommerce sites don’t even go that far, which is a shame.

Putting time and effort into your ecommerce product pages is important — because the best product pages are optimized to sell.

https://youtube.com/watch?v=rqMTIEJjp48%26quot%3B+title%3D%26quot%3BYouTube+video+player%26quot%3B+frameborder%3D%26quot%3B0%26quot%3B+allow%3D%26quot%3Baccelerometer%3B+autoplay%3B+clipboard-write%3B+encrypted-media%3B+gyroscope%3B+picture-in-picture%26quot%3B+allowfullscreen%26gt%3B%26lt%3B

About 10 years ago I worked in retail and one of my jobs was to add products to our site, but only after everything else was done and if the boss couldn’t find anything extra for me to do. This was shortsighted and meant that they didn’t see much business from their online store.

But if you don’t put any effort into your ecommerce product pages, the natural outcome is little traction with your site.

It’s important to remember that your online users can’t touch your product. They can’t ask a salesperson a question or get specific feedback on how the product worked for someone they can talk to. Customers are reliant on the information you provide them to help them make a purchase.

Remember, from the product name to the reviews, your ecommerce product page is a landing page. Its job is to sell your products to your customers.

Keep reading to learn how to design the best product page.

What the Best Product Pages Have In Common

Descriptive Product Names

If your ecommerce product page is a landing and sales page, then the first thing you need to look at is the name of your product. This is the title of your page and you should spend just as much time thinking about this as you would for any blog post you want to rank well in search engines. The more descriptive your product name is, the better it is, at least up to a point.

We’ve all seen ridiculously keyword-stuffed Amazon product titles. We want to use a descriptive product name, but not crossover into the realm of these overloaded titles.

When you’re looking at your product names use the Google Keyword Planner to investigate what terms are ranking well for your product. Use these terms to help you craft a well-optimized title that will bring customers to your landing page.

Thorough Product Descriptions

When it comes to your product description, the first thing to ask yourself is “what questions will my customers have?”

A description that answers your customer’s questions poorly will mean they make a purchase they’re not happy with. Then they’ll want to return it, and you may get a poor review on the product.

According to Nielsen Group, 20% of missed purchases were because a product didn’t have the information a customer was looking for in the description. If users don’t see the information they’re looking for in your product description, they’re going to turn to Google. That means you risk having them find the product at a better price elsewhere. Making your customers search to get more information is just like losing the purchase and all future purchases from your customer.

Related reading: How to Write a Product Description >>

As you write your product description, ask yourself what questions the customer will have about your product. Your goal is to answer the questions and deflate the objections that customers will have so that they feel confident in their purchase. The best product pages instill confidence and excitement in customers.

Good product descriptions are jargon-free. They’re not heavy on marketing text, but are to the point and clear. If you’re talking about 5 different feature highlights, use bullet points so that readers can scan to get the information they need quickly.

If you’ve got many of the same types of products, say dishwashers, then take the time to standardize the language across suppliers. Don’t list measurements in inches for one product and then centimeters for other products. Standardize on one method, or if you deal with international clients let them choose what measurement they want to see.

High-Quality Product Images

After your product name and description, it’s important to focus on the images you provide to your customer. Remember, they can’t touch the product. They can’t tell how big it is, or exactly what shade of blue it is. They are relying entirely on you to provide this information with your images.

Related reading: 5 Tips For Snapping High-Quality Product Images on a Budget >>

There are two ways to go with product images. You can choose to use a backdrop with other stuff that matches the product, or you can go with a flat white version. Keep the style consistent including the dimensions used with the final images. I think the best option is to have a combination of both of these options.

Bellroy uses both methods combined. They show you several images of their products on a flat white background. They also add it with known items, like physical bills and blank cards that are the same size as credit cards. You get to see high-quality uncluttered photos to judge color and texture, then clean photos that help you get an idea of the size of items you’re looking at.

Bellroy also provides high-quality images for each color option for a product. You don’t have to guess based on a color swatch, you can see exactly what you’re choosing as you make changes.

While this may look like a lot of work, it’s just a bit of work and a small investment. You don’t need a fancy camera. Any smartphone in the last few years will do. If you don’t have natural light, then you will need to purchase a consistent light source.

Related reading: Product Photography Lighting: Should You Choose Studio Lighting or Natural Light? >>

You can usually find the Godox SL60W for under $200. If you’re dealing with small products and want to have an extra clean background, then look at a softbox. You can find these on Amazon for as little as $30.

With a light source and a softbox, all it takes is a bit of practice. Take a bunch of test images from different angles. If you spend a weekend playing around you’ll improve greatly so that you can get good images for Monday.

Once you’ve got the images, take a few minutes to edit them for color and contrast. Most people use a sized template so that every image on the site is the same size.

If you’re not sure what this means, it’s like having a company letterhead you always use. In this case, it’s a Photoshop file that’s 2000X2000 and every image you take goes on the same template so that your site images look uniform.

Then once you have your images on the template looking how you want them, save them out in a web format. Look to keep them under 700kb if possible. To help with this at the final stage you can use tools like Kraken to optimize the images as you upload them.

Putting some effort into your images will help you create the best product pages so your store will stand above the competition.

Clear Cart Experiences

Next, your add to cart button. There are a few mistakes that many sites make with this crucial interaction.

First, make sure that users can see the button without scrolling across all devices. The best product pages have a very obvious button with a contrasting color from the rest of the site so that it stands out.

You also need to make sure that it’s clear to the user something happened when they add something to the cart. Luckily, WooCommerce has this as a default with a banner being displayed to a user after a product has been successfully added to the cart.

Related reading: Streamlining your WooCommerce Checkout Process to Increase Sales >>

The second most important interaction after your main purchase button may be the option to add a product to a wishlist. A good spot for this is just below the main purchase CTA.

I have many wishlists on Amazon for when I’m ready to revamp parts of my office. I already have my desk video setup all picked out in a wishlist. When it’s time to purchase I just need to add all those products to my cart, and then checkout.

Demonstrative Product Videos

Showing your product in use can show how easy it is to use to customers that are concerned about that. Yes, it might mean some duplicate information, but highlight the benefits and deflate the objections with your videos, just like you do with your marketing copy.

Some studies suggest that a good product video increases conversion to sale by 84%. Videos are also known to have higher click through rates in search.

You can see this if we head back to Bellroy. The first thing that comes up with their products is a video of their product in use.

Just like good product photos don’t have to be a huge investment, decent video doesn’t have to be a huge investment. Your smartphone is a decent video camera. Add a lavalier microphone to this setup for $50 and you’ve got a good video setup.

Pricing

When it comes to pricing, it’s pretty straight forward. Make sure you don’t hide any price increases from your users. If the blue version is more expensive, change the price when the user selects the blue version (don’t worry, both WooCommerce and Magento do this out of the box).

Related reading: How to Price Your Products: 10 Retail Pricing Strategies Ecommerce Shops Can Adopt >>

Just under the price is also a good place to add product availability information. Don’t let your customers try to add something to the cart only to find that the product isn’t available in their chosen combination of size and color.

Social Proof: Reviews

Did you know that user reviews are 12 times more powerful at convincing people to purchase than your marketing copy is? That means you need to employ ratings on your ecommerce product page. Display the overall rating, usually stars, at the top near your product title and description. Then, after all the product information, display the reviews you’ve gathered from users.

It’s important to make your reviews filterable, and don’t censor bad reviews. I’ve often read the bad reviews for a product to find the pain points and then purchased because I don’t care about any of the major issues with it.

One great plugin to help enhance the reviews on your site is WooCommerce Product Reviews Pro. This plugin will let you add product photos and user videos to your reviews to supercharge your social proof.

Remember, your ecommerce product page is a landing page and should be optimized for search engines and to convert visitors to customers.

Make sure that you A/B test the changes you’re making to your ecommerce product pages to help ensure that they’re having the effect you expect. If you can put a bit of effort into your product pages, you’ll see big rewards in your sales.

Leave the Design to Us

Now you know how to make the best product page and stand out from the competition.

If you don’t already have an online store, consider StoreBuilder.

Built on a platform trusted by experts, StoreBuilder by Hostdedi allows you to reap all the benefits of our Managed WordPress and WooCommerce without the complexity.

As the fastest and easiest way to create an online store with WordPress, our online store builder enables you to create a fully customized site with preconfigured Woo + premium plugins.

Check out StoreBuilder and get started today.

There’s a new generation of online shoppers in town — and flexible payment options are their calling cards. At the top of the stack are “buy now, pay later” (BNPL) payment options, which have managed to capture the attention (and wallets) of buyers across the country since the beginning of the pandemic.

As the name implies, BNPL enables customers to purchase products without paying for them in their entirety at the time of the transaction. Instead, the customer only pays a portion of the total price during checkout, and the remainder of the cost is spread out equally across several installments over a designated period.

This type of point-of-sale (POS) installment loan typically features a quick and easy approval process. BNPL often charges zero interest, making it one of the most attractive payment options out there. According to PYMNTS, BNPL nearly doubled in growth during the 2021 holiday season regarding shoppers’ preferred payment methods.

PYMNTS research also found that BNPL is most sought after by two key demographics entering their peak spending and earning years: millennials and bridge millennials. Each group showed a 30% preference for BNPL, whereas only 22% of all age groups and 13% of baby boomers and seniors expressed the same interest.

As more online retailers introduce BNPL options to satisfy customer demands, it’s essential to consider how this payment option can help keep you competitive and boost sales. Let’s walk through how BNPL works for ecommerce businesses, a few real-world examples of BNPL in action, and why online shoppers love it. We’ll also break down key advantages, disadvantages, and some of the most popular BNPL apps out there.

How Does Buy Now, Pay Later Work?

Online shopping with buy now, pay later works seamlessly during the customers’ online checkout process. Once a customer is instructed to enter a form of payment for their purchase, they’ll be given a BNPL option that enables them to put down a smaller initial deposit and break up the rest of the cost over a fixed period.

When choosing a BNPL option, a customer will be directed to fill out a brief application, typically without leaving the checkout page. This application commonly requires the customer to provide their general information (e.g., full name, address, birth date, phone number, and email address) and a preferred payment method, such as a credit card or debit card.

Some BNPL providers instantly conduct soft background checks on customers and approve or deny their applications on the spot. Each provider maintains its criteria for BNPL loan approval, but even customers that have a bad credit score or no score at all could still be eligible.

Once a customer is approved, the BNPL provider will dictate how much is due during the initial transaction, how the rest of the payments will be split up over a fixed period, and whether interest will accrue on the loan. Many providers break charges into equal parts, with each payment due every two weeks.

For ecommerce businesses, the BNPL loan provider typically handles the financial risk, while the business owner is paid for the total amount of the product upfront. However, business owners generally are required to pay transaction fees to a BNPL provider for each BNPL-related sale.

3 Buy Now, Pay Later Online Stores

Online retailers, small and large, are jumping into the world of BNPL. Here are some of the most prominent buy now, pay later online store examples out there:

1. Adidas

Adidas partners with several different BNPL providers to offer their customers options for installment loans. When prompted to enter a payment method, customers can choose BNPL options like Affirm, Klarna, and Afterpay. Check out this example of the Affirm BNPL option on the Adidas website, which offers four interest-free payments and an approval process that doesn’t impact a customer’s credit score.

2. Purple

Purple, creators of the GelFlex Grid purple mattress, also offer BNPL options when customers purchase through their website. When a customer lands on the site’s checkout page, they have the option to choose the BNPL provider Affirm. Here’s a quick breakdown of the Affirm and Purple BNPL partnership.

3. Target

Target is one of the many big-box department stores that offer BNPL as an option during the online checkout process. However, Target requires customers to purchase $100 or more to be eligible for the Affirm, their primary BNPL partner. Here is an example of Affirm BNPL payment options with Target for an item that’s priced at just over $100.

Why Customers Love Buy Now, Pay Later

Buy now, pay later is not a new concept. Similar payment installment plans were introduced to the average person as early as the 19th century (between 1840 and 1890) for furniture, pianos, farming equipment, and sewing machines.

One of the most prominent organizations to offer payment installment plans was Singer Sewing Machines, which started the “dollar down, dollar a week” selling tactic in the late 1880s and early 1890s. Not surprisingly, the company tripled its sales in just one year due to this strategy.

But if payment installment plans are over a century old, why are they just now gaining popularity again? Several factors are contributing to the current rise in BNPL. Most notably, the explosion of ecommerce and the convenience it provides for shoppers has created the perfect environment to introduce even more convenient payment methods to attract consumers.

Many shoppers are also steering clear of racking up balances on credit cards that charge high-interest rates and fees, which means they are looking for other ways to finance their purchases. According to the Consumer Financial Protection Bureau (CFPB), average credit card balances were roughly 8% lower in April 2021 compared to April 2020 — and balances in April 2020 were already substantially lower than they were in April 2019.

Because BNPL purchases are typically geared towards smaller-ticket items, many shoppers can avoid accruing interest or fees like they would with other types of credit or loans. What’s more, BNPL can lower purchase apprehensions for many.

Between instant credit approvals, soft credit checks, no interest or fees (as long as payments are made on time), and flexible payment schedules, cost-conscious shoppers gain a sense of control with BNPL. Plus, it enables them to get “must-haves” or exclusive items quickly without having to fork over the total cost upfront.

Benefits of Buy Now, Pay Later Plans

As an ecommerce business owner, offering buy now, pay later plans to your customers can provide you with a wide range of benefits.

Maintain your competitive edge: More ecommerce businesses are introducing BNPL options for their customers. To stay competitive in your market or niche and meet customer demands, it’s also essential to offer BNPL. Not only will this help you even the playing field, but it will give you an advantage over competitors that have yet to provide BNPL plans.

Boost sales: According to a study by PYMNTs that surveyed 360 businesses that generated $10 million or less in revenue, 33% stated that offering BNPL increased their revenues from 2019 to 2020. Not only are customers responding positively to ecommerce businesses providing multiple payment options, but they are more likely to move forward with a purchase if they feel confident in their ability to pay for it — and BNPL makes this a reality.

Slash shopping cart abandonment rates: Just like BNPL plans can boost sales, they can also slash shopping cart abandonment rates. According to a study conducted by Mastercard using their transaction data, the Mastercard Installments BNPL program reduced shopping cart abandonment by 35% after it was implemented. Most shoppers abandon their carts because extra costs are too high, and BNPL plans help spread out these upfront costs.

Increase customer loyalty: As an ecommerce business, it’s essential to do everything you can to keep your customers happy and increase their loyalty. By offering multiple payment options — including BNPL programs — you’re showing your customers that you value them and their needs. And the more valued your customers feel, the more loyal they will be — which means higher customer lifetime values (CLV).

Drawbacks of BNPL Plans

BNPL plans can offer serious advantages for both online shoppers and ecommerce business owners, but that doesn’t mean they come without any disadvantages.

Increased transaction fees: BNPL providers can charge merchants anywhere from 2% to 8% of the product purchase value (including taxes) for each BNPL-related transaction. On the other hand, the fees associated with standard debit or credit card transactions can reach 2.9%.

Installment loan caps for customers: BNPL providers can implement a cutoff for the number of BNPL loans a customer can have. This means that it could be difficult for ecommerce business owners to maintain repeat-customer relationships with those who are only interested in purchasing products using BNPL. What’s more, once BNPL is introduced, it could break consumer trust if it’s removed from your ecommerce site.

BNPL replacing other payment options: When customers reach for interest-free BNPL payments, they are avoiding other available payment options that could cost significantly less for online business owners to use (e.g., debit or credit card transactions that typically charge lower fees). This means an online business could lose money in the long run from absorbing higher transaction fees from BNPL providers.

Complicated return processes: Because a third-party BNPL provider handles BNPL-related transactions, your ecommerce shipping strategy can get complicated when it comes to returns. For example, some providers could hold your customers responsible for the total purchase cost after an item has been returned, which could lead to broken consumer trust and loyalty.

Is Buy Now, Pay Later Right For Your Business?

There are a few key factors to consider when determining whether BNPL is right for your ecommerce business.

For example, BNPL is typically a suitable payment option to offer your customers if you operate in a high-margin vertical, such as fashion, consumer electronics, cosmetics, or other retail businesses. This is because any transaction fees you incur from BNPL providers can more easily be rolled into the actual costs of your products.

However, if your business has lower profit margins, it’s wise to consider if the transaction fees you’ll pay to offer BNPL for your customers are worth it.

Other questions to consider when deciding if BNPL is right for you include:

How easy is it to integrate your preferred BNPL program into your current checkout process?

What payment plans does your preferred BNPL provider offer customers, and how does each affect the transaction fees you’ll pay?

Does your preferred BNPL provider take full responsibility for financial risk and fraud for each transaction?

Popular BNPL Apps: A Breakdown

You can consider several BNPL providers that can help you seamlessly integrate BNPL options into your ecommerce store’s checkout process. Below, we’ve detailed some of the apps on the market today based on annual percentage rates (APR), loan periods, loan amounts, and late fees.

Buy Now, Pay Later Apps	APR	Loan Periods	Loan Amounts	Late Fees
Affirm	0% to 30%	1 to 48 months	Up to $17,500	$0
Sezzle	0%	6 weeks (8 weeks including free one-time payment reschedule)	Based on financial eligibility	$10
Afterpay	0%	6 weeks	Starts at $500 and increases based on financial eligibility	Up to 25% of the transaction amount
Splitit	0%	3 to 24 months	Uses existing credit card limits	$0
Perpay	0%	4, 8, 16, or 18 payments	$500 to $2,000	$0
PayPal Pay in 4	0%	6 weeks	$30 to $1,500	$0
Klarna Pay in 4	0%	4 weeks	Based on financial eligibility	$7
Zip	0%	6 weeks	$35 to $1,500 (Maximum dependent on merchant)	$5, $7, or $10 based on state of residence

Launch Your Ecommerce Site and Get Started with BNPL

Buy now, pay later plans are increasing in popularity, especially with younger generations entering their prime earning and spending years. As an ecommerce business owner, offering BNPL options to your customers enables you to accommodate their needs while giving you a competitive edge.

Including these POS installment loans in your online checkout process can also help you boost sales and average order value (AOV), reduce shopping cart abandonment rates, and build customer loyalty with a new generation of online shoppers.

If you’re still in the planning phase of your ecommerce business, you need a well-designed website that can streamline online sales and seamlessly incorporate BNPL options for your customers.

With StoreBuilder by Hostdedi, you gain access to a WordPress online store builder that lets you create a retail site or start a membership site without any coding knowledge required. Our powerful ecommerce engine provides things like premium WooCommerce plugins, next-gen themes, and automated site maintenance right out of the box.

Check it out to get started today.

Ecommerce is booming, and that upward trend isn’t dying out any time soon. The pandemic led to an unexpected boost in ecommerce sales. Many people found themselves trying out new hobbies and finding ways to make money and find a profitable niche. Maybe you’re like a lot of folks that recently opened an online store — or you’re thinking about how you can start an ecommerce business.

If you’ve opened an ecommerce store, you’re expecting to turn a profit. You’ve probably gotten some sales and have a base of customers, but you’re hitting a sales plateau when you really want to keep climbing.

From which core ecommerce KPIs to track to which ecommerce plugins to use — there’s a lot to consider if ecommerce is new territory for you. You might have a business plan already. Maybe you’ve already chosen a platform or are considering whether a website builder or WordPress is right for you.

When you know the steps to starting an online business, it’s easy enough to spin up a website. But then what?

What you need is a growth strategy for ecommerce.

There are four main areas you should be thinking about when you are strategizing for your ecommerce store’s growth:

4-Part Growth Strategy for Ecommerce

Optimizing Your Site

Why is SEO (search engine optimization) important? Because ecommerce SEO directly affects how your site shows up in the search engine results pages (SERPs). If nobody can find your site when they search, you’ll have less traffic and fewer conversions.

When we say you need to optimize, we are primarily talking about performance and the SEO-friendliness of your ecommerce site. Ecommerce optimizations for speed and performance are adjustments you make that directly affect page speed and load times.

Google’s guidelines on what determines page rank changes often enough that optimization isn’t one and done. Optimization is an ongoing process, so keeping the future of SEO in your sights is a sure win for success.

Everyone wants to know how to speed up page load times, and for good reason: it can impact your page rank. There are countless ways to make your site faster, but some of them are easier than others.

Having a robust digital content strategy, posting and updating content often, and implementing a link building strategy are also important. So is ensuring that your site is mobile friendly.

If you’re a bit more tech savvy, technical SEO for WordPress is something to consider. Minifying code, ensuring your site navigation is user friendly, and implementing a silo structure for your page structure are all areas that you can optimize.

These ecommerce website features are part of what customers expect to see when visiting your site. Many of these suggestions can be implemented using WordPress performance plugins.

Constantly auditing the SEO for ecommerce websites helps you to climb the ranks, stay competitive, and keep your site fresh.

Improving Your Customer’s Experience

Even though page speed and performance are crucial to the customer experience, that’s not all that matters. The way your site looks and functions has a lot to do with how your customers decide to make a purchase. That’s why taking steps to improve your WordPress UX is important for ecommerce.

First and foremost, the design of the website is crucial. What your site looks like is the first impression customers get. Stay current on popular website design trends. Your site’s design should be both eye-catching and simple enough for anyone to navigate through.

You can learn how to design a website or outsource the work. Either way, you want a site that isn’t just pretty — it needs to work. When a customer can’t find the item they’re looking for, they’re likely to go to another website, even if pages load instantly. This website design client checklist provides some great guidelines.

All your sales revenue depends on your checkout pages working. Streamlining your checkout. Adding a WooCommerce cart popup can help you increase sales.There are plenty of options for online payment methods you can include on your site, but if customers can’t checkout, they won’t.

Testing regularly ensures your customers never see the tiny, preventable issues before you do. Hostdedi provides WooCommerce Automated Testing to run daily checks, including on your checkout page. Or, you can create a test plan for your ecommerce website.  Ecommerce UAT, or User Acceptance Testing, is also crucial to your site’s functionality.

Finally, customer service is important for growth strategy because if your customers are upset, nobody is coming back. In this day and age, most people aren’t quiet about poor customer service either. Getting feedback from customers and analyzing it improves the customer service experience.

You’ll want to:

• Train employees on best practices for customer service
• Hire customer support staff if you need to match demand
• Implement a customer support system
• Exploring the best live chat for ecommerce options
• Conduct customer satisfaction surveys
• Analyze customer feedback

At the end of the day, happy customers mean increased sales and customer loyalty. You can’t grow your business without customers.

Fine Tuning Your Marketing Strategy

Opening an online store is a great way to make money, but without an ecommerce marketing strategy, it’s hard to net a profit. Learning how to market a product to your target customers is another important way to strategically grow your business.

Growing your business online often means changing up your strategy and trying new marketing ideas. Wondering how to increase sales online? You may want to offer coupons, run sales, or hold contests.

For many businesses, ecommerce content marketing is responsible for the majority of the traffic that their online stores receive. Increasing ecommerce sales can be as simple as gearing your ecommerce content marketing strategy to utilize keywords strategically and provide breadcrumbs for customers to follow to your website.

Setting goals and tracking results is also part of an effective marketing strategy. Do you know the top ecommerce metrics to track? When you’re focused on what you’re doing well and where you need a boost, you can make more informed decisions about your ad spend budget and which ecommerce channels are of benefit to you.

Ramping up social media efforts is an important growth strategy for ecommerce. As part of your content strategy, a strong social media presence for your small business can be an excellent way to increase sales.

How do you improve conversion rates? You’ve got to be seen before you get a sale! When you post high quality content on a regular basis, you give yourself more chances for people to see your brand. Brand awareness comes before consideration and decision in the buyer’s journey.

Paid marketing strategies, like boosted posts or display ads, can be a very effective marketing tactic. There’s a lot you can do to grow your business with social media.

Some other “free” strategies include crafting better product descriptions. If you don’t know how to write a product description, take a look at your favorite store. Do they get straight to the point, or use flowery language?

When a customer understands what they’re buying, it’s easier to make a purchase sight unseen. Depending on the nature of your business, you can also have fun with it — and possibly go viral for your creative approach.

Great salesmanship can sell a ketchup popsicle to a woman wearing white gloves, but in the ecommerce world, it’s all about targeting your audience. Large companies develop customer profiles so they not only understand their customers better, but they’re also able to fine tune their targeting. Learning how to create a customer profile means learning about your customers and conducting sales data analysis. Sourcing customer feedback and conducting market research is also helpful.

The more effectively you market your ecommerce site, the more your business will grow.

Building Up Community

Everyone from Sephora to your local grocery store has apps, membership communities, and “Top Fan” badges on Facebook. Every one of these items is a way your customers are connected to your brand. It’s how individuals go from customer to ambassador. Ecommerce social media marketing is a jumping off point for building brand awareness.

The most successful ecommerce businesses have legions of fans. Whether official or not, having brand ambassadors means people are talking about your business, your products, and your content. A strong community behind your store is a hallmark of successful ecommerce  growth strategy. Enhance your ecommerce store’s social commerce platform and grow your business by generating additional ways for you to connect with customers.

An easy way to do this is by creating a customer loyalty program. It’s a highly successful model. How many of us have Kohl’s Cash burning a hole in our pockets? Customers are incentivized to spend more to get more “points,” and then return to utilize those points. Whether or not they’re actually saving money is often secondary to the perception that they’re getting a deal.

Referral programs are also a great way to build awareness and create conversions. Offer a credit for a specific dollar amount if a friend places an order. It can get you twice the revenue bang for your ad spend buck.

Using social media as a social commerce platform engages with your customers — both potential and existing. Video and carousels on platforms like Instagram for WooCommerce are highly successful and give customers a chance to preview an item before ever getting to your site.

While video content is a big thing right now, another common trend is the VIP group. There are many small businesses that utilize Facebook Groups for their customer base to interact, announce sales, allow customers to ask questions, and ultimately make your business more approachable to customers.

Focused on Ecommerce Growth? Start Planting Now!

There’s nothing more frustrating than doing everything right only to see your efforts dead on the vine. Use these tips in your ecommerce growth strategy to build your customer base and sales. You’ll also want to choose a host that’s made for ecommerce to lay the foundation for success.

When you choose Hostdedi, you’re getting curated tools that’ll help you grow your business — not just start it up. With high speeds, tight security, and instant scalability, Managed WooCommerce by Hostdedi is just the fertilizer you need for a great season.

Try fully managed WooCommerce hosting today, and let your business grow with us.

Becoming a digital entrepreneur in today’s ecommerce-driven economy isn’t for the faint of heart. To stand out in a sea of online businesses, it’s essential to offer a one-of-a-kind product and build an engaging, intuitive website that delivers a unique brand experience.

Even that’s not always enough to draw customers in, though.

Many online businesses also must implement omnichannel marketing and advertising strategies that capture the attention of their target audience and drive customers to their shop. From learning the nuances of all the social platforms to reviewing 404 page examples for inspiration, there’s a ton you’ll have to consider.

Whew. Who knew so much goes into starting an ecommerce business?

We hate being the bearer of bad news, but there’s another really important component of starting an ecommerce business that’s often overlooked — and it could make or break the success of your online operations.

It’s your ecommerce shipping strategy.

Your online store could offer the most innovative product out there and feature the best design on the block. But if your shipping strategy isn’t on point, your customers will likely abandon their shopping carts and say “sayonara” for good.

As a new ecommerce business owner, hitting a bullseye with your shipping strategy on the first go-around can be difficult. From the fees you charge to the promotions you offer, there’s more than meets the eye when it comes to optimizing one of the last ecommerce customer touchpoints before they convert.

In this ecommerce shipping guide, we’ll walk you through how to take shipping into your own hands to ensure your customers’ experience is a positive one — and that you’re shipping costs aren’t eating into your bottom line.

Not only will we break down a few common ecommerce shipping strategies and best practices, but we’ll fill you in on some handy shipping solutions that can help streamline the process.

But first, let’s look at the main reason why shipping plays such a significant role in a customers’ online shopping experience.

How Your Ecommerce Shipping Strategy Affects Business Success

Today’s average online shopping cart abandonment rate is roughly 70%.

Shocked? We were, too.

Due to the nature of ecommerce sites, a large portion of this abandonment rate can be attributed to users simply browsing or “window shopping.” However, if we look at the reasons for cart abandonment outside of this more browsing-oriented fact, 49% of U.S. adults surveyed by the Baymard Institute claimed to have ditched their carts due to extra costs — including shipping, taxes, and fees — being too high.

When shipping costs are too expensive, customers are deterred from completing their purchases. This means how much you charge for shipping plays one of the most critical roles in customer conversion rates. While shipping speed is primarily affected by the carrier, offering the correct shipping prices and options can help you boost sales and satisfy customer demands.

With the proper shipping prices and options in place, you can:

Now that you understand how influential shipping prices can be in the customer conversion process, let’s look at a few of the most common shipping strategies you can utilize for your online store.

4 Common Ecommerce Shipping Solutions for Online Stores

Several factors influence the success of your shipping strategy. These include the shipping carriers you choose, how you package your products, and any delivery insurance you include with higher-value items (more on these three factors later).

But the most influential is how much the customer will have to pay — and how this affects your business’s bottom line. Below, we will break down four common ecommerce shipping strategies related to the shipping costs you charge your customers:

1. Offering free shipping
2. Charging real-time carrier rates
3. Providing flat-rate shipping
4. Offering free in-store pickup or local delivery

1. Offering Free Shipping

According to the latest Consumer View survey conducted by the National Retail Federation, 83% of consumers say convenience while shopping is more important now than it was five years ago. What’s more, 52% say that half or more of their purchases are influenced by convenience — and offering free shipping in your ecommerce store provides the ultimate online shopping convenience.

Is Free Shipping Really Free?

Free shipping is not really free — not for your business, that is.

Offering free shipping means that delivery costs are put on you, which means you’ll need to take a closer look at your profit margins (i.e., the average cost to ship a product and the profit you’d make selling that product). You’ll also need to learn more about your customers and analyze your competition to uncover if this shipping strategy is right for the products you offer.

In general, free shipping is best for high-margin products that you can easily roll shipping costs into.

How Do I Get Started with Free Shipping?

For new digital entrepreneurs interested in offering free shipping with their products, it’s best to start by applying this incentive under specific conditions.

For example, you could begin by offering free shipping on all orders of $50 or more. But make sure you understand the average cost to ship your items and your AOV before establishing this minimum. Once your ecommerce store receives a good chunk of orders, you can better calculate your AOV and set your free shipping minimum based on that amount.

If your ecommerce store sells higher-end or “luxury” products, it will likely be easier for you to roll shipping costs directly into the higher prices of your products.

However, if you’re selling products in a highly competitive niche where several of your competitors offer low product costs and free shipping, rolling shipping costs into your products might scare off customers.

Customize Your Free Shipping Options

You can customize your free shipping strategy based on the products you sell and the sustainability of absorbing shipping costs.

For example, you can offer free shipping for shorter promotional windows to boost sales during slower times or when clearing out older inventory. You can also only offer free shipping on certain products, particularly those that aren’t larger, heavier items that would cost more to ship.

Related reading: How to Ship Large and Heavy Items >>

Free Shipping and Delivery Timelines

When absorbing shipping fees for your customers, you’ll likely choose the most economical shipping options with the carriers you select. This means that delivery timelines could be extended, which means customers would have to wait longer to receive their products.

Fortunately, most of today’s online shoppers appear to have patience when waiting longer for product delivery rather than paying for shipping.

According to a 2021 BOXpoll survey conducted by Pitney Bowes regarding shipping expectations, 72% of consumers would rather wait 5-7 days for free shipping than pay to upgrade to 2-4 day shipping.

However, if the delivery timeline exceeds seven days, the number of consumers willing to purchase tapers off. This is important to consider if the most economical shipping options take longer than seven days, on average.

2. Charging Real-Time Carrier Rates

This strategy is where giving your customers options comes into play. When charging real-time carrier rates, customers will typically pay the exact price carriers charge to ship their orders and choose their delivery timeline.

For example, if a customer wanted to expedite shipping with your chosen carrier, they could select this option and agree to pay higher shipping costs. If another customer isn’t worried about the delivery timeline, they could choose the most economical choice and pay the lowest price.

When offering real-time carrier rates, it’s essential to have a real-time shipping calculator on your site that breaks down the current fees associated with each delivery option. This transparency can help you earn trust with your customers, as it lets them know you aren’t charging prices that are higher than the current standard carrier rate.

If need be, you can include shipping surcharges on top of the standard carrier rates to account for any fees you pay associated with fulfillment, such as packaging.

3. Providing Flat-Rate Shipping

Flat-rate shipping can be another effective shipping strategy for your online business. Unlike standard shipping, flat-rate shipping means that the costs associated with delivery aren’t directly tied to individual package dimensions or weight. This means you can offer flat-rate shipping based on specific rules or stipulations you set, such as how far a package needs to travel, the maximum size or weight a package can be, or order totals.

This shipping strategy offers an uncomplicated shipping option to your customers — but much like offering free shipping, it’s important to understand the average cost of shipping a package before implementing it. Understanding this average will help to ensure you’re not cutting into your bottom line by charging too little for flat-rate shipping.

It’s important to note that flat-rate shipping can be a great option if your ecommerce business sells products on the heavier side, as long as they fit within weight limitations set by the carrier.

Note: If your products or customer order totals exceed the standard weight limitations set by carriers, less-than-truckload (LTL) freight shipping could be the best shipping option for you. LTL freight shipping enables you to deliver products that weigh more than 150 pounds via truck and trailer — and shipping costs are based on the portion of the trailer used to hold your products.

4. Offering Free Local Pickup or Local Delivery

You can avoid third-party carriers by offering free local pickup or delivering your products to customers yourself. Sometimes referred to as “click and collect,” buy online, pickup in-store (BOPIS) continues to entice online shoppers. According to estimates from Insider Intelligence, U.S. click-and-collect sales are expected to reach $140.96 billion by 2024.

Click-and-collect enables consumers to combine the ease of online shopping with the convenience of same-day delivery. While BOPIS typically entails customers navigating to a designated in-store or curbside pick-up area, ecommerce business owners are beginning to use secure smart retail lockers for order fulfillment, as well.

Outside of click-and-collect, offering local delivery can set you apart from your competitors while increasing sales. By delivering your products directly to your customers’ doorsteps yourself, you can save money by avoiding third-party carrier fees and even avoid increased shipping delays due to COVID-19.

Ecommerce Shipping Best Practices

As you develop your ecommerce shipping strategy, it’s important to keep these ecommerce shipping best practices in mind to ensure your delivery options meet customer demands and that your profit margins remain strong.

1. Choose a trusted shipping carrier
2. Package your products well
3. Include insurance on high-value items
4. Establish a return shipping strategy

Choose a Trusted Shipping Carrier

The shipping carrier (or multiple carriers) you choose plays an integral role in your shipping strategy.

When searching for carriers, it’s essential to consider shipping factors such as the types of products you’re shipping, where you plan on shipping to (e.g., nationally or internationally), the average weights and sizes of your packages, and how much you’re selling your products for. These factors will be your baseline when you start researching which carrier to use. A few of the most major carriers to consider include:

As you compare the pros and cons of different carriers, pay close attention to the costs they charge and delivery timelines or guarantees they offer. It’s also important to consider their reputability, the supply chain technology they use, and any promotions they offer to business owners.

Package Your Products Well

The packaging you choose influences the prices you or your customers will pay to deliver products via third-party carriers. Carefully consider how much and what type of packaging you need based on the size and weight of your products.

More delicate items might need heavier-duty packaging, while less-fragile or smaller items could use more lightweight packaging. Some carriers even offer free packaging solutions, such as USPS’s flat-rate packaging.

Include Insurance on High-Value Items

While some carriers automatically include insurance on shipments, they often have limitations.

If your products are valued higher than those limitations, it’s vital to add shipping insurance to safeguard them from loss, theft, or damage during the shipping process. This ensures the customer experience remains seamless, even if any issues occur during the delivery.

Establish a Return Shipping Strategy

Your product return shipping strategy is nearly as influential as your product delivery strategy. If a customer needs to return a product (regardless of the reason), the return process should be effortless.

According to a survey conducted by Power Reviews, 79% of consumers consider free returns the most important option to have when shopping online.

As a new ecommerce business owner, choosing a flat-rate return shipping fee could be an excellent place to start. It doesn’t take from your bottom line as much as offering free return shipping does, as it splits the financial burden between you and your customer.

Determining your return shipping strategy is a mixture of understanding your profit margins, what your competitors are doing, and what type of customer service you want to offer.

Available Ecommerce Shipping Solutions

Establishing a rock-solid ecommerce shipping strategy can sometimes feel overwhelming, but thankfully you don’t have to go at it alone. There are several ecommerce shipping solutions out there that can help you automate the process.

Many of the solutions listed below enable you to print shipping labels on-demand, compare shipping rates, track packages, and earn discounts with major shipping carriers.

• Shippo
• ShippingEasy
• Ordoro
• ShipStation
• 2Ship
• Veeqo
• OrderCup
• PayPal Shipping

If you use WordPress with WooCommerce, you can also use several plugins to expedite the shipping process. WooCommerce comes standard with WooCommerce Shipping, which connects directly to USPS and enables you to compare rates, purchase postage and print labels, and ship internationally. There are also several single-carrier WooCommerce plugins (e.g., UPS and FedEx) you can find from sources like PluginHive.

Build Your Ecommerce Site and Start Shipping with Help from StoreBuilder

The ecommerce strategy you choose influences both the customer experience and your business’s bottom line.

As you begin to build out your strategy, pay close attention to your product prices, profit margins, AOVs, average package dimensions and weight, and what shipping programs your closest competitors offer. All five of these factors will be instrumental in deciding the best shipping strategy for your business and what carrier you’ll choose.

If you’re breaking into the ecommerce industry and don’t know where to begin, StoreBuilder by Hostdedi can help you get your feet on the ground.

Our online store builder can help you get a WordPress ecommerce store or membership site up and running quickly and easily. Featuring preconfigured WooCommerce plugins, customizable templates, and fully managed WordPress hosting, you can get your products in the hands of your customers faster than ever.

Check out StoreBuilder to get started today.

The last few years have been challenging for businesses all over the world. The pandemic has served as a massive blow to the global supply chain, especially for small businesses with limited resources.

Reports back that up, showing that almost 23% of small businesses in the U.S. were impacted negatively by the coronavirus and the lockdowns that came with it. But it doesn’t stop there.

For most online businesses, supply chain disruptions have also been a significant problem during the pandemic. The current events have highlighted the importance of supply chain management, especially for ecommerce businesses.

It is essential for modern businesses to be prepared for catastrophic events and, thus, devise a disaster recovery plan. Read along to learn about the importance of supply chain management in ecommerce and how to ensure business continuity in trying times.

• What Supply Chain Contingency Planning Is
• How To Avoid Supply Chain Disruptions
• Final Thoughts: How To Make a Contingency Plan for Supply Chain Management

What Supply Chain Contingency Planning Is

Supply chain contingency planning is a process where organizations analyze potential disruptions that can hurt their business and devise a plan to minimize such occurrences. One of the most significant aspects to consider is supply chain sustainability.

In any unexpected event, the businesses would want their customers’ expectations to be met. That is only possible by effective risk management and meeting the demand of products and services at all times.

Supply Chain Risk Management Plan

Supply chain risk management is a strategic process where you assess the possible risks and devise a plan to meet the challenges, making sure that your supply chain disruptions are minimized. Modern businesses must have an effective supply chain management strategy.

How To Avoid Supply Chain Disruptions

If the pandemic has taught ecommerce businesses one thing, it’s having a strong business continuity plan and an effective contingency plan for supply chain management.

The more critical question is creating a robust plan and understanding the complications of implementing a supply chain contingency plan.

After all, there is no standard way to deal with supply chain disruptions. However, there are some principles that ecommerce companies can adopt to ensure a sustainable supply chain.

They are the following:

Anticipate and Assess the Risks

When creating a supply chain contingency plan, the first and most important step is risk assessment. All businesses need to plan and anticipate disruptive events, which can then be helpful in risk mitigation.

Granted, you cannot accurately predict natural disasters such as floods and pandemics, but you can incorporate these factors in contingency planning. That will be a huge step toward preparedness for unexpected events.

The importance of risk assessment and forecast gets more pronounced for ecommerce businesses as they have to deal with the challenges and limitations of the online world.

When interacting with online businesses, customers expect quick delivery of products and frequent updates on the status of their orders. It is, therefore, essential to have a responsive and effective supply chain that can deal with prospective risks without impacting the customer experience.

Increase Safety Stock To Avoid Supply Chain Shortages

In certain cases, it is not possible to anticipate which products will have a greater demand in case of a disruptive event or a natural disaster.

For example, the demand for hand sanitizers increased exponentially during COVID-19, taking the form of a pandemic supply chain risk in no time.

One way to deal with such unexpected demands and shortages in the supply chain is to increase the safety stock. Ecommerce businesses can upscale their storage capabilities and make sure that they’re able to meet the needs of their customers.

Small businesses, however, have limited resources and may not be able to afford big warehouses. In such cases, you can develop strong relationships with multiple suppliers. This way, the supply chain is not dependent on a single provider and can satisfy the demand from alternate suppliers.

Maintain Clear Communication With Customers

If you’re running an ecommerce business, your customers are your strongest asset. Whether you’re struggling with delayed deliveries or your supply chain is hit by a shortage of products, you should be transparent with your customers.

That is where your websites and social media channels can come in handy. You need to develop a flexible digital content strategy that adapts to potential supply chain risks. The strategy should also be part of your supply chain contingency plan.

As soon as you identify a potential risk factor, you should take your customers into confidence. You can achieve this by sending out customized emails to customers, posting updates on the website, and being quick to respond on social media platforms.

If you maintain clear communication with customers, you’ll have a better chance of disaster recovery as your customers will trust you more and thus stay loyal.

Develop Long-Term Supply Chain Strategies

A supply chain contingency plan cannot be successful in the absence of a long-term plan. Any disruptive event can occur at any moment, where short-term plans may not prove promising.

With the digital world advancing at a rapid pace, it is particularly important for ecommerce businesses to always have an eye on the future.

For long-term supply chain management in ecommerce, you need to identify key suppliers and develop strong professional relationships with distributors. That will help you grow your business and meet your customers’ expectations at all times.

Another important aspect of a long-term supply chain strategy is strengthening its online presence. If you have a responsive and updated online store, your customers will find it easy to interact with your business.

Review and Update the Supply Chain Contingency Plans

A supply chain contingency plan is not a static document. To improve the supply chain resilience, you must constantly review your contingency plans and update them as needed.

One of the best ways is to schedule reviews at regular intervals. For example, you may decide to review your contingency plan every six months. The review will ensure that all the new challenges are being addressed as they arise in real-time.

Constant review of supply chain contingency plans is also an important part of business continuity planning. If you want to grow your business and gain a competitive advantage, you need to use predictive analytics and be proactive in your business decisions.

Final Thoughts: How To Make a Contingency Plan for Supply Chain Management

Supply chain disruptions are inevitable. The best strategy for small businesses, particularly those using the ecommerce channel, is to manage the supply chain operations strategically.

According to the U.S. Bureau of Labor Statistics, 56% of small businesses experienced decreased demand for their products or services in the recent global pandemic.

That was partly because of the shortage of products and partly because of the absence of an effective supply chain contingency plan.

To survive such disruptions, you need to have a strong online presence that can complement your ecommerce business. With Hostdedi, you can build impactful online stores with remarkable hosting.

Check out Hostdedi’ managed WooCommerce hosting to help your business grow even when times are not favorable.

All businesses incur transaction fees when a customer’s credit card payment is processed, reducing the money earned per sale.

But transaction fees can hurt ecommerce businesses even more. Platforms like Shopify, Etsy, Wix, and Squarespace add transaction fees onto your sales, cutting into your hard-earned profits.

Navigating through the world of transaction fees is a messy endeavor, so this article breaks down Shopify transaction fees, along with other popular platforms like Squarespace, Wix, and more.

Keep reading to learn about:

• How ecommerce transaction fees work
• Ebay transaction fees
• Etsy transaction fees
• Shopify transaction fees
• Wix transaction fees
• Squarespace transaction fees
• Weebly transaction fees
• WordPress transaction

And see if there are better ecommerce platform options for your business.

How Ecommerce Transaction Fees Work

Two standard fees occur during a sale: processor fees and transaction fees.

A processor fee, also known as a processor payment or credit card processing payment, is the charge from the credit card processor, like PayPal, Stripe, or Intuit. It acts as an intermediary between your business and a customer’s credit card company.

A transaction fee is the amount of each sale transaction paid via credit card and can vary depending on the ecommerce platform, subscription plan, type of product, and more. Essentially, a transaction fee is like a commission set by the ecommerce platform your business utilizes.

Comparing Ecommerce Transaction Fees

eBay Transaction Fee

eBay’s transaction fees are known as “final value fees.” The final value fee covers the total amount of the sale, including the item cost, shipping and handling costs, sales tax, and any additional applicable fees. Businesses incur extra fees depending on the type of products the customer purchases.

Except for athletic shoes over $100, all products cost the seller an additional $0.30 per order. Final value fees range between 0.5% and 15% depending on the category and the total amount of the sale.

Most product categories charge 12.55% of the sale up to $7,500 calculated per item and an additional 2.35% for the sale portion greater than $7,500.

So if your business sells a high-priced product for $8,000, the fees on the item are $941.25 (12.55% of $7,500) plus $11.75 (2.35% of $500).

Each fee adds up.

Related reading: Ecommerce Platform vs. Marketplace: Moving to Your Own Site >>

Etsy Transaction Fee

Etsy’s transaction fees recently increased to a 6.5% transaction fee on the sale price, including shipping. However, if your business utilizes the Etsy Payments feature, that will be an additional processing fee of 3% of the sale price plus $0.25.

So, for example, a product that costs $10 that the customer pays via Etsy Payments will generate $1.05 in transaction fees, which is over 10% of the cost of the item sold.

Shopify Transaction Fee

Does Shopify charge a transaction fee? Yes, they do. Shopify transaction fees charge your business 0.5% to 2% for making a sale, and the plan subscription determines the percent.

The Shopify Payments feature, which incorporates Shopify’s own payment gateway, eliminates transaction fees.

However, if you do not utilize Shopify Payments, an additional transaction fee of 2.4% to 2.9% plus $0.30 is added per transaction.

Shopify Payments may sound ideal, but Shopify can hold your funds at its discretion. It is only available in 17 countries and businesses like cryptocurrency, Internet gaming, telehealth services, and cannabis-related businesses, amongst others, are ineligible from using the feature.

Related reading: Shopify: Is It The Best Option For Your Online Store? >>

Wix Transaction Fees

You may be wondering, Does Wix charge transaction fees?

While Wix charges the standard processing fees of 2.9% plus $0.30 of the sale for credit card payments, it does not currently charge any additional transaction fees.

Squarespace Transaction Fee

Squarespace charges both processor and transaction fees.

The Squarespace Website Business plan charges a 3% transaction fee on order totals (including shipping), while the Commerce Basic and Commerce Advanced plans do not charge transaction fees.

Related reading: Should I Switch From Squarespace to WordPress? 9 Considerations >>

Weebly Transaction Fees

Weebly charges a 3% transaction fee for its Free, Starter, and Pro plans, but no transaction fees are incurred for its Business plan.

WordPress Ecommerce Transaction Fees

You may not know that WordPress can be used for ecommerce. By using WordPress with WooCommerce, you can turn your site into a WordPress online store.

A major benefit here is that the open source ecommerce platform WordPress does not charge any transaction fees. Processing fees depend on the card processor.

Related reading: What is WooCommerce? How It Works and 10 Reasons to Choose WooCommerce >>

Other Considerations Beyond Ecommerce Transaction Fees

Transaction fees are not the only important factor to take into consideration when starting an ecommerce business.

Keep in mind that if you choose one of the proprietary solutions, such as Shopify, your data is no longer yours, and you cannot take it with you should you decide to run your store on a different platform. If you choose to move, rebuilding your entire shop will be necessary.

WordPress and WooCommerce provide the most customizations, templates, scalability, and flexibility out of the mentioned solutions, as well as a robust assortment of plugins and integrations to help you manage your website. Plus, your data is truly yours.

Ecommerce Transaction Fee FAQs

Does Shopify Charge a Transaction Fee?

Yes. Shopify transaction fees range from 2% on its Basic plan, 1% on Shopify plan, and 0.5% on its Advanced plan.

What is Shopify Payments Fee?

Shopify Payments is Shopify’s payment gateway. It eliminates Shopify transaction fees but still charges credit card processing fees ranging from 2.4% to 2.9% plus $0.30 per transaction.

Does Wix Charge Transaction Fees?

Yes. Wix uses the industry-standard processing fee of 2.9% of the sale amount plus $0.30.

Does WordPress Charge a Transaction Fee?

No. There are no transaction fees for using the WordPress platform.

Is There a Transaction Fee for WooCommerce?

No. There are no transaction fees for using the WooCommerce platform.

How to Avoid WordPress Ecommerce Transaction Fees

While WordPress avoids charging customers transaction fees, there are still credit card processing fees. Those are universal costs that all online businesses and sellers are required to pay, right?

Nope!

There are plenty of free payment methods that can be utilized with your WooCommerce shop, like WooCommerce Payments, Amazon Pay, and ShipStation Integration.

These plugins to your WooCommerce store allow customers to remain on your website. WooCommerce Payments is a payment solution that has no hidden setup costs or monthly fees.

Try Fully Managed WooCommerce Hosting from Hostdedi

Avoid Wix, Squarespace, and Shopify transaction fees and go with a fee-free solution: WooCommerce.

Your website’s best bet not to incur fees is with a WooCommerce online store on WordPress. Fortunately, neither WordPress nor WooCommerce charges transaction fees, so you won’t be losing money from each sale.

And if you do decide to open a WooCommerce online store, consider hosting with Hostdedi.

Fully managed WooCommerce hosting from Hostdedi comes with smart monitoring, which sends alerts for sales trends, customer checkout problems, and if your site experiences slow loading times. It also comes with cart abandonment technology and advanced analytics to help understand the habits of your website visitors and customers.

Don’t let other ecommerce providers take their cut from your hard-earned profits while providing a lackluster shopping experience for customers and rigid website creation for your business.

Instead, stick with WooCommerce, where your profits are your own and your creativity knows no bounds.

Explore WooCommerce hosting plans today.

Ecommerce. Ebusiness. Same thing, right? Not exactly. So what is the difference between ecommerce and ebusiness?

Ecommerce is selling goods or services online. Ebusiness is conducting business online. So all ecommerce is ebusiness, but not all ebusiness is ecommerce.

It’s like how all squares are rectangles, but not all rectangles are squares. Confused? Don’t worry. We’re not about to launch into a geometry lesson.

At their core, ecommerce and ebusiness deal with using the internet for your business. In this post, we’ll look at the ways ecommerce and ebusiness can transform your business for success.

What is Ecommerce?

So, what is ecommerce?

Ecommerce refers to selling goods and services on the internet. Ecommerce covers everything from Amazon and Walmart to your local bakery selling cupcakes online.

Types of ecommerce include:

• B2C. Business-to-Consumer ecommerce includes most traditional retail businesses. The business sells directly to consumers.
• B2B. Business-to-Business ecommerce is about transactions between two business entities. For example, a distributor selling car parts to an auto parts store is a B2B transaction.

One company may utilize B2C and B2B ecommerce channels. A shoe company may sell directly to consumers on their website and have a place for shoe stores to purchase inventory.

Ecommerce is not limited to physical products. You can also sell services like a graphic designer offering logo design packages. Or, you can sell digital products.

Ecommerce can include traditional commerce models as well. Buy online and pick up in-store still utilizes a brick-and-mortar location but is an example of ecommerce since the transaction occurred on the internet.

What is Ebusiness?

Ebusiness refers to conducting business online. Business interactions that were handled in person, over the phone, or with pen and paper now occur on the internet.

You may have heard the buzzword “digital transformation” used to describe this evolution in how businesses operate. Ecommerce is one part of this transformation. Ecommerce covers the sales portion of ebusiness, but other functions from accounting to customer service also can be part of ebusiness.

Types of ebusiness include:

• Cloud Computing. Thanks to the rise of cloud computing and SaaS providers, many companies’ essential functions like accounting, human resources, and IT rely on internet-based software.
• Customer Relationships and Service. From maintaining a support and documentation website to enabling live chat, many customer service functions that required a telephone call now happen online.
• Supply Chain and Logistics. From procurement to shipping, many aspects of companies’ supply chain management rely on ebusiness.

Transitioning to ebusiness doesn’t require buying expensive cloud-based software like Salesforce, Oracle, or Workday. The popularity of open source platforms like WordPress allows businesses of all sizes to use ebusiness.

For example, as an alternative to buying project management software, you could use one of these project management plugins for WordPress to build a client portal to keep track of projects and communication between your teams and clients.

What is the Difference Between Ecommerce and Ebusiness?

The main difference between ecommerce and ebusiness is that ecommerce is solely focused on sales transactions while ebusiness incorporates other business functions.

Ecommerce vs. Ebusiness

Ecommerce vs. Ebusiness	Ecommerce	Ebusiness
Ecommerce vs. Ebusiness Differences	Ecommerce refers to selling goods or services online.	Ebusiness refers to performing any type of business activity online.
Ecommerce vs. Ebusiness Similarities	Ecommerce is one example of ebusiness.	Ebusiness encompasses ecommerce.
Ecommerce vs. Ebusiness Activities	Activities include buying and selling.	Activities include procurement of goods or materials, customer relations, selling, and financial transactions.
Ecommerce vs. Ebusiness Channels	Typically involves a website or application. Some companies also have social media sales channels that count as ecommerce.	Ebusiness includes any online sales channels and internet-based software systems like CRM, ERP, HCM, and ITSM.

When to Use Ecommerce and Ebusiness

It doesn’t really matter what you call ecommerce and ebusiness. The important thing is you start incorporating both into your business plan.

The COVID-19 pandemic accelerated digital transformation trends that were already disrupting nearly every industry. Think of how quickly Zoom meetings replaced the need for business travel for in-person meetings.

Ecommerce continues to grow rapidly for both pure-digital and combination online and brick-and-mortar retailers. If businesses don’t take advantage of the internet for ecommerce and ebusiness, they’ll get left behind. Their competitors are transitioning to use the internet more for all their business activities. Failing to make the switch puts companies at a disadvantage.

How to Get Started with Ecommerce and Ebusiness

Adding ecommerce to your business is not as difficult as you think. With StoreBuilder by Hostdedi, you can set up a new ecommerce website in less than a day.

StoreBuilder harnesses the power of WooCommerce, the most popular open source ecommerce platform. You get all the benefits of using WooCommerce without the headache of setting it up. Just answer a few questions about your business, and StoreBuilder does the rest. You can customize your store to match your brand with the included premium theme options and easy-to-use customizer.

StoreBuilder also includes sales and performance monitoring. StoreBuilder monitors your store’s sales and uses its sales history to alert you to any downward trends. StoreBuilder also monitors your site for any performance issues. Hostdedi’s exclusive plugin monitor notices when a change in a plugin begins slowing down your site so you can correct it.

Take the next step in your digital transformation and sign up for a StoreBuilder account today.

Are you thinking about becoming a freelancer?

Perfect! You’re about to join one of the fastest-growing industries in America.

Upwork shares that non-temporary freelance workers grew from 33.8% in 2020 to 35% in 2021. With this number expected to rise further in 2022, freelancing presents itself as a great career choice.

If you’re a web developer, blogger, copywriter, or SEO specialist, the freelance market is full of opportunities. But if you want to succeed, you’ll have to avoid some pitfalls and freelancer mistakes that can ruin your efforts.

Read on to discover:

What Are the Biggest Drawbacks of Freelancing?

While freelancing is one of the most rewarding paths you can take as a professional, it does have its disadvantages.

Common drawbacks include:

No Employment Benefits

While becoming a freelance blogger or content creator, you give up attractive full-time employment benefits. You don’t receive any employer health insurance, vacation allowances, or 401K.

Isolation

Freelancing often comes with a lack of socialization, primarily if you work from the comfort of your home. You may feel a lack of human connection because you have no employees, supervisors, or management to interact with.

Accountability

As a freelance writer or web developer, you’re responsible for your successes and failures. You’re accountable to yourself and no one else. If you’re used to having people structure you, it’ll hurt at the start.

You need a high sense of self-motivation and drive to keep yourself going. That means setting your own goals and tracking your habits, which can be pretty tough.

Mistakes New Freelancers Make

• Taking on too much work or too many clients.
• Doing just enough to get by.
• Taking low pay.
• Ignoring your mental health.
• Putting up with bad clients.
• Poor financial management.

As a new freelance developer or copywriter, you may make mistakes that cause enormous problems for your freelance career progression. Below, we help you identify them and offer practical solutions to help you avoid them altogether.

Taking On Too Much Work or Too Many Clients

Spreading yourself too thin is a mistake new freelancers make. Usually, it has a noticeable effect on the quality of your work.

And your clients will see it as you end up:

• Missing deadlines.
• Delaying project timelines.
• Delivering rushed or half-baked work.

Only take on new clients or a workload that you can deliver within your planned workweek. It improves the quality of your deliverables and communicates professionalism.

Doing Just Enough To Get By

As a new freelancer, you may sometimes deliver precisely what the client asked for and no more. While there’s nothing wrong with that, you should try to exceed your client’s expectations.

Go the extra mile. Take an interest in the success of your client. You can also offer your clients advice to improve their products or suggest new projects. It will win you more work and make you a successful freelancer.

Taking Low Pay

You’ll be tempted to think that offering discounts or charging lower rates will attract customers and keep them.

You’re partly right. But you’ll paint yourself into a corner as you grow. It becomes harder to deliver high-quality work for a low rate once you figure out that you can — and should — charge more.

High-value clients associate expensive rates with quality work. As they want to get the most out of their money, they’ll pay your worth — or more.

Do some research on hourly rates. Know your worth, and price your offerings accordingly.

Ignoring Your Mental Health

You’re also human. Your mental health is as essential to your success as anything else. Take it seriously. You’ll experience burnout and fatigue if you work too much.

Here are some tips to help you manage your mental health while working from home:

• Take short breaks in-between your workday. Take a walk, play a computer game, or go to the gym.
• Take a three to four-day vacation every two months to refresh.
• Change your work location often.
• Eat well and get plenty of rest.
• Try outsourcing your work to other freelancers.

Putting Up With Bad Clients

You will deal with both good and bad clients. Some clients will set unrealistic demands and ask too much of you. Others will delay your payments or fail to pay you altogether.

Here’s how to deal with bad clients:

• Use contracts to define expectations between you and your clients.
• Screen all your potential clients and reject anyone who fails to meet your criteria.
• Fire your client as a last resort.

Poor Financial Management

If you have a poor money management strategy for your freelance business, you’ll be out before you know. As a business owner, you need to have functional systems when managing your money.

Lay out a marketing plan. Establish a legal entity for your business. These two components are essential, especially for tax benefits your small business will enjoy. And monitor your profitability by keeping organized books.

Advice for Newbies To Avoid Freelancer Mistakes in Marketing

Here is how you can avoid common freelancer mistakes while marketing your services:

• Make yourself available on platforms where your ideal clients look.
• Maintain an up-to-date online portfolio with testimonials and templates of your work.
• Use social media or join freelance platforms like Upwork and Fiverr.
• Always follow up on feedback and reviews from clients and experienced freelancers.
• Pitch your services to businesses that can benefit from your services.
• Use referrals to grow your business.

Final Thoughts: 6 Freelancer Mistakes Newbies Make and How To Avoid Them

Over 44% of freelancers earn more in freelancing than in their traditional jobs. You can be one of them. Once you figure out these challenges and get ahead of them, there’s no telling how outstanding your outcome will be.

Ready to begin?

Build a portfolio website and establish your authenticity using Hostdedi’s StoreBuilder today.

Whether you’ve worked in brick-and-mortar stores and want to try online sales or are entering sales for the first time ever, you may have come across ecommerce terms that are new to you.

This ecommerce glossary provides definitions and additional information about terms you might have found while learning the basics of ecommerce.

Most of the ecommerce terminology we’ll discuss focuses on what you need to do before you can really think about ecommerce marketing. However, some marketing terms will appear because they affect your business plan even in the earliest stages.

Now, let’s dig into these 36 ecommerce terms to help you on your journey to running your online business.

1. Affiliate Marketing

When a website links to another brand’s products (often in a blog post or similar) in exchange for a commission, this is affiliate marketing.

If you engage in affiliate marketing on your site, you must include a disclaimer letting your readers know you make money off purchases they make via your links.

2. Authorization

Authorization occurs when an online purchase asks a credit card company to approve a transaction. The process involves ensuring a card has sufficient funds, is valid, and is being used legally.

3. Average Order Value (AOV)

Average order value (AOV) is the average amount customers spend at your store, determined by dividing revenue by the number of orders.

AOV = Revenue / # of Orders

4. Bundling/Product Bundling

When you group relevant products as a single package, usually for a lower price than the products would cost separately, you are bundling your products.

5. Business to Business (B2B)

Business to business (B2B) sales occur when one business sells items or services to another business.

6. Business to Consumer (B2C)

Business to consumer (B2C) sales involve selling items to individuals, not businesses.

7. Call to Action (CTA)

More often called a CTA, a call to action is when you ask or tell a customer or member of your audience to do something. Examples include “buy now,” “contact us,” or “learn more,” often with a button to click.

8. Conversion

Conversion is the process of getting a visitor to become a buyer. They go through the conversion or sales funnel, in which they go through the four stages of awareness, interest, desire, and action (i.e., becoming aware of your brand through making a purchase).

The number of people who make purchases divided by the number of visits to your site is your conversion rate.

Conversion rate = Purchases / Site Visitors

9. Cookie

A cookie is a snippet of code in web browsers that tells a website when visitors arrive on the site and what they do while they’re visiting. They help ecommerce companies see:

• How a visitor got to your page.
• What the visitor did on your page.
• How many times they visited your site over a certain period.
• Overall demographics of visitors.
• Which sites people stay on vs. which they quickly leave.

Related reading: Cookies, WordPress, And The GDPR

10. Customer Acquisition Cost (CAC)

Getting customers to show up in your store costs money, and the amount it costs is called customer acquisition cost (CAC). You divide the amount you spent on marketing by the number of people who purchased to determine your CAC.

CAC = (sales + marketing expenses) / (total customers acquired)

11. Customer Lifetime Value (CLV)

CLV, or customer lifetime value, is the amount you can reasonably anticipate an individual will spend at your store over every purchase they ever make from you.

CLV = ([customer’s profit contribution per year] x [total years as a customer]) – CAC

12. Content Management System (CMS)

A CMS, short for content management system, allows you to create, monitor, and alter content on your website. You don’t need to be a web designer or coding expert to use a CMS.

With StoreBuilder by Hostdedi, we power our CMS with WooCommerce in conjunction with WordPress— giving you one of the most customizable CMS options out there.

13. Customer Relationship Management (CRM)

A type of software, customer relationship management (CRM) helps you build and maintain relationships with users from their first visit through all their subsequent purchases.

Related reading: CRMs to use with WooCommerce

14. Cross-Selling

Cross-selling involves linking from one product’s page to another. The second product should be relevant and potentially improve the customer’s enjoyment of or success with the first.

15. Domain

Your domain is your domain name and its corresponding domain extension.

For example, let’s say you manage WinstonsDogs.com, an online brand that sells hot dog supplies. Your domain is:

[winstonsdogs] + [.com ]

[Domain name]+[domain name extension]

16. Dropshipping

With dropshipping, a third party fulfills your orders, while you acquire and facilitate orders for customers. This means you don’t need to store your products.

17. Fulfillment

After your site makes a sale, the fulfillment process begins. It begins with receiving sale confirmation and ends with the item being packaged and shipped.

18. Gateway

Also called a payment gateway, a gateway processes credit card transactions. It transfers the data from the bank or credit card provider, allowing the transaction to occur. This is different from a merchant account provider as it could be considered a middleman between the funds and the merchant account provider.

19. Inventory

Your inventory is the products you have in stock right now. So, if you’re out of something, it is not part of your inventory.

If you sell digital products like MP3s, videos, or documents, your inventory doesn’t need to be replenished. Those items don’t exist in physical form and generally can’t “sell out.”

20. Landing Page

A landing page is where a customer ends up after clicking a link. This doesn’t have to be your homepage.

21. Listing Fee

If you sell through third-party sites and not your own, you may be charged a listing fee. This can be a flat fee, a percentage of your sales, or a combination of the two.

22. Merchant Account Provider

Companies accepting credit or debit cards, online or otherwise, are required to have merchant account providers. When a card is run, the provider temporarily holds the money and ultimately deposits the amount into the business’ account.

Unlike a gateway, the merchant account provider doesn’t contact the credit card company or bank itself — the payment gateway does that for the provider.

23. Metrics

Metrics are important data like revenue, traffic, user engagement, search engine rankings, or demographics. Many platforms provide metrics for users, though you can also use third parties to give you more robust and accurate data reporting.

Related reading: Ecommerce KPIs To Grow Your Business and Increase Revenue

24. Payment Card Industry (PCI) Compliance

Accepting credit cards means you automatically collect data about the purchaser; PCI compliance means following the laws and regulations about storing and protecting that data.

25. Payment Service Provider (PSP)

A payment service provider (PSP) allows you to accept electronic payments, including credit and debit cards and digital wallets (e.g., Google Pay).

26. Point of Sales (POS)

If you’ve previously only worked in physical stores, you may think of point of sale (POS) systems as registers. While that is hardware related to a point of sale, POS in the online world more often refers to a software system that performs transactions, manages inventories, sends digital receipts, and more.

27. Return on Investment (ROI)

Your ROI (return on investment) is the amount of money you make compared to how much you spent. In other words, it states how profitable your company is at a given moment.

28. Search Engine Optimization (SEO)

Search engine optimization, or SEO, is the process of setting your site up for success on search engines like Google, Bing Search, and DuckDuckGo. This involves ensuring you use the right keywords while providing valuable content.

29. Search Engine Results Page (SERP)

Search engine results pages (SERPs) are the pages of results you see when you use a search engine. Your goal is to use ecommcerce SEO effectively enough to end up on the first page (or close to it), either with your homepage or individual pages on your site.

30. Shopping Cart

An online shopping cart lists items a customer has selected for purchase. Whether an item in a cart is considered “on hold” for a customer varies by platform.

31. Abandoned Shopping Cart

An abandoned shopping cart is a cart in which potential customers have placed items, then left the site without completing the purchase. Some sites, particularly larger online retailers, leave items in a customer’s cart indefinitely (assuming they don’t sell out). Others only allow items to stay in a cart for a few hours, days, or weeks.

A platform may allow your business to send emails or notifications to customers if they abandon their carts or when their abandoned carts are about to expire.

32. Software as a Service (SaaS)

Software as a service, otherwise known as SaaS, is essentially a third-party developer that maintains their proprietary software and lets you store and access your data from anywhere. On top of the features that come with their software, SaaS companies provide automatic updates and integration with other external digital services and software.

Experts often urge startups and small companies to use SaaS, as this software allows ecommerce stores and products to go live quickly with a low risk of investing in custom solutions.

33. Third Party Payment Processor

A type of merchant services provider, third-party payment processors allow you to take electronic payments without having a merchant account through a bank. Common third-party payment processors include PayPal, Stripe, and Square.

34. Traffic

Traffic is the number of visits to your website, regardless of how long they stay there or if they make purchases. This metric can be expressed as either unique visitors, sessions, or pageviews.

35. Transaction

A transaction is the sale of a product or service, online or elsewhere.

36. Upselling

Upselling occurs when, right before someone checks out, you suggest an upgrade or addition to their current cart, usually for a comparatively small additional cost.

Next Steps

If you’re ready to jump in now that you understand some of the many ecommerce terms, StoreBuilder by Hostdedi is here to help.

Remember the ecommerce term “CTA” from earlier? Here’s a real-life example — which we’d love you to click on:

To get started with StoreBuilder, click the button below.