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eCommerce Basics: Affiliate Marketing With Magento

Magento Affiliate Marketing

Affiliate marketing is a powerful technique for generating a steady stream of traffic and purchases for eCommerce retailers. Best of all, compared to other marketing strategies, like PPC advertising and content marketing, eCommerce affiliate marketing can be relatively inexpensive, relying on the efforts of a motivated network of affiliates and partners who only benefit when sales are made. Affiliate marketing is an effective, efficient, and measurable way of generating sales and revenue.

What Is Affiliate Marketing?

In a nutshell, affiliate marketing incentivizes third-parties to drive traffic to a website in return for a commission, which can be paid for leads or for completed transactions. It removes much of the day-to-day hassle of running a marketing campaign from the store’s owners and puts it in the hands of affiliates. If those affiliates don’t generate conversions, then they don’t get paid.

The job of affiliates is to push as much highly qualified traffic to a site as possible, and they have many different options for doing so, including blogs, reviews, advertising on relevant content, social media sharing, content curation, editorial content, email marketing, and so on. Read More »

WordPress 3.6 Released With Great New Features For Publishers

Magento Updated to Version 3.6

It’s that time of the year again. Twice a year, WordPress users get to install a new version that usually comes packed with goodies that improve the WordPress experience. This release is no exception, with a plethora of additional features that make publishing workflows, especially for sites with multiple authors, run much more smoothly.

Before you hit the “update” button (which you absolutely should, there are security fixes in there too,) take look at some of the shiny new functionality you can expect.

Much Improved Revisions

Prior to WordPress 3.6, the revision management system was rudimentary to say the least. Revision management is important for writers and publishers. It’s often very useful to be able to roll back to previous drafts and see who changed what. Read More »