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Why Is Subscription eCommerce So Popular?

Why Is Subscription eCommerce So Popular?

Photo by William White on Unsplash

Over the last few years, subscription eCommerce services have become a popular part of the online retail space. Few of the largest eCommerce retailers have subscriptions as a core revenue generator, but many smaller and mid-sized online stores have been created to capitalize on the trend for recurring payments and regular deliveries.

If you’re a podcast listener, you’ll have heard no end of ads for subscription food boxes, clothing, toiletries, toys, candy, and more. Apparently there are enough Japanese candy subscription services to merit an article called The Ten Best Japanese Candy Subscription Services.

The big success story here is Dollar Shave Club. Founded in 2011, backed by venture capitalists, and propelled to fame by a clever marketing campaign, Dollar Shave Club sold to Unilever for $1 billion in cash. Dollar Shave Club is an outlier, but it’s interesting as an example of how subscription services are attempting to disrupt more traditional eCommerce and why subscription is such a popular model.

What makes the subscription model so enticing to retailers? In two words: recurring revenue. A big chunk of the average eCommerce business’ income is spent on marketing. Before an eCommerce store sells anything, it has to get people to click on a link to its store. That means search advertising, social media marketing, content marketing, and a host of other promotional strategies.

Marketing is expensive. Sometimes it costs more to get a shopper to a store than they spend, a situation that’s obviously not viable for any business. But most of the time, the marketing budget comes right out of the eCommerce business’ profit.

And that’s why subscription eCommerce is becoming so popular. There’s still a big spend on marketing to get people to sign-up, but when they do, they signal an interest in spending money over the long term. Subscribers churn, but a subscription service is still more stable and consistent than a more traditional eCommerce store.

As a result, the ratio of marketing spend to customer value changes to favor the retailer. Each successful conversion is likely to generate more revenue over a longer period than a single purchase, and the likelihood of the customer going elsewhere next time they want to buy Japanese candy is substantially reduced.

There are many excellent subscription extensions for Magento, making it straightforward to create a subscription eCommerce experience. The Subscription And Recurring Payments extension from AheadWorks allows retailers to offer free trials, modify the subscription period to suit their products, and to charge both an initial fee and an iteration fee.

If your eCommerce store is based on WordPress, WooCommerce Subscriptions offers a complete subscription eCommerce solution that includes multiple billing schedules, automatic payments with a wide range of payment gateways, built-in renewal notifications, and detailed reports.

Subscriptions aren’t suitable for every eCommerce retailer, but if your store sells a product that is frequently consumed and replenished or that fits the subscription box model, subscription-based eCommerce offers an effective path to increasing the value of conversions.

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eCommerce, Magento, WooCommerce

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Four Reasons To Build Your Side Project With WordPress

Four Reasons To Build Your Side Project With WordPress

Photo by blickpixel on Pixabay

If you’re anything like me, you’re full of ideas for projects you’d love to work on if only you had the time. I’m a writer, and I have no end of ideas for essays, blog articles, and books I’d like to write. Most of us are the same; whether it’s writing, photography, music, podcasting, art, or any of an unlimited variety of creative projects, we have an idea that we’d love to share with the world, but our daily responsibilities get in the way and we just can’t find the time.

But, as I’ve learned, it almost certainly doesn’t take as long as you think to create something worth sharing. A couple of hours a week is probably enough, if you have access to the right tools. For me, WordPress is that tool. WordPress is the world’s most popular content management system, and it’s the perfect platform for publishing your content. I prefer WordPress to social media networks like Facebook because, although I share on Facebook too, everything I publish lives on a site that I control.

Get Up-And-Running In No Time At All

The idea of setting up a website may seem daunting, but in reality you can be up and running with a WordPress site in a couple of minutes. The best WordPress hosting companies install and configure WordPress for you, and all you’ll have to do is choose a theme and start publishing.

Choose From Thousands Of Designs

Speaking of themes, WordPress provides a rich variety of designs so that you can choose the perfect look for your side project. There are thousands of high-quality free themes available in the official repository, and, if you don’t mind spending a few dollars, thousands more premium themes.

WordPress Can Make Your Vision A Reality

WordPress is modular and extensible. In simple terms that means developers have created thousands of plugins to add functionality to your WordPress site. In fact, if you can think of it, there’s probably a plugin for it. Take a look at the official WordPress plugin repository and search for something you’d like to do with your side project — you’re almost certain to find a plugin that will make it that much easier.

Plugins aren’t just about making WordPress easier to use; they also provide a wide range of extra functionality for the content management system, including plugins for SEO and eCommerce.

WordPress Is Fast And Secure

There are two secrets to ensuring that WordPress fulfills its potential as a fast and secure content management system.

First, choose a WordPress hosting provider that cares about performance. The best managed hosting providers invest in networks and servers that make the most of WordPress’s performance capabilities.

Second, make sure you keep your WordPress site up-to-date. The majority of security problems that WordPress site owners have are due to outdated plugins or WordPress installations. Updating is simple: most of the time it happens automatically, and for major updates, all you have to do is press a button.

If you have a side project that you’ve been putting off because you’re worried about the complexity of creating a website, try WordPress. You’ll be up-and-running with a beautiful, feature-rich website in no time at all.

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WordPress

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Abandoned WordPress Plugins Can Cause Serious Security Problems

Abandoned WordPress Plugins Can Cause Serious Security Problems

Photo by Yuriy Rzhemovskiy on Unsplash

One of the most compelling parts of the WordPress ecosystem is the huge number of high-quality plugins. If you want to add a feature to your WordPress site, there’s almost certainly a plugin that will do the job. Plugins allow WordPress to be flexible without becoming bloated and they allow the WordPress ecosystem to advance more quickly than a centralized development model ever could.

But plugins are software, and as with any software, WordPress hosting clients should be aware of potential security risks. The majority of plugin security issues can be avoided by updating plugins regularly. Updates bring fixes to security vulnerabilities; plugins that aren’t updated are quite likely to be vulnerable. Updating plugins is easy: all WordPress users need to do is press a button in the WordPress dashboard when they’re notified that a new version of a plugin is ready.

The update system works perfectly most of the time, but what happens when a developer never releases a new version of a plugin? The update system relies on developers to fix security vulnerabilities in their plugins. Sometimes that doesn’t happen. Developers may decide they no longer want to work on a plugin. Outwardly, there’s no obvious way for a site owner to tell if a developer has abandoned a plugin without investigating — the plugin is just never updated.

In some cases, a plugin is removed from the repository because it is discovered to contain a particularly bad security vulnerability, but that happens rarely. There are tens of thousands of plugins and the WordPress project doesn’t have the resources to check every one. The onus is on site owners to check that plugins are regularly updated and to investigate if they suspect a plugin might have been abandoned.

  • If a plugin hasn’t been updated for six months, investigate to see if it’s still being actively developed.
  • Investigate if a plugin isn’t promptly updated to make it compatible with the most recent version of WordPress.

In many cases the plugin won’t be abandoned and there’s no reason to stop using it. But I’m more than willing to spend the time checking — most of the information I need is available in the “more details” section of the “Plugins” pane of the WordPress dashboard.

Manually checking for abandoned plugins is workable if you have a small number of plugins on one site. But if you manage lots of sites or install a lot of plugins, you might want to think about an automated solution. WordFence recently added the ability to check for abandoned and removed plugins to their well-regarded WordPress security plugin. WordFence will let you know when a plugin may have been abandoned and any outstanding security issues.

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WordPress

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5 Reasons to House Clean Your Database

5 Reasons to House Clean Your Database

Databases are bedrooms.

When tidy, you can find your socks, shoes, cellphone, and everything else you need within minutes. But when cluttered, it takes 10 minutes to remember your left your shoes on the stairs, and 10 more minutes to remember you left your cell in your shoes because your hands were full at the time.

Even if you don’t habitually store your cellphone in your shoes, your database needs regular cleaning if you expect efficiency. Over time, use diminishes performance. Log files and other undesirables will pile up in heaps like neglected laundry, and what was once timely becomes a foggy slog.

If the metaphor doesn’t motivate you, then here’s five more concrete reasons to perform regular database maintenance.

#1: Faster queries

Your database doesn’t need all of your data, and bigger is not better. Think of it as a library, and a query as a librarian. The fewer books in the library, the quicker the search, and maintenance will discard outdated files and clutter. Defragmenting your database is the equivalent of consolidating the same number of books onto few shelves. Ignore cleanup, and eventually, your librarian will lock up and crash.

#2: Reliable disaster recovery

Is there such a thing as unreliable disaster recovery? Maintenance allows you to check the timeliness and integrity of backups so your recovery operations won’t dead-end into corrupt or incomplete data.

#3: Lower costs

Prevent problems before they derail your website’s silky operation. Any cost of doing so is minimal compared to the cost of visitors giving up on your broken or sluggish site. And because prevention is easier than repair, it allows you to stay focused on other aspects of your business.

#4: Security

Neglect is the ally of online thieves and hackers. If you’re regularly auditing your software versions, user-access, and PCI compliance, then you’re a hard target. Mind you, not invulnerable, but far less attractive to predators that prefer the other sites relying instead on the good graces of the Internet.

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Webmaster

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2 WordPress Plugins to Improve SEO for WooCommerce

2 WordPress Plugins to Improve SEO for WooCommerce

Photo by Mike Kotsch on Unsplash

Supporting an ecommerce site with WooCommerce means you have to the full force of WordPress behind you as well. And because WordPress is consistently one of the best platforms for blogging, all those words give you a boost in SEO.

But more than giving you an online notepad, WordPress also offers additional SEO bonuses with their endless library of plugins. Aside from allowing you to customize your ecommerce site as you like, plugins can also help you optimize your SEO strategy for the best results.

In this article, we’re going to talk about the 2 best WordPress plugins for improving SEO on WooCommerce sites.

1. All in One SEO Pack for WooCommerce by Visser Labs

Free. Premium version: $57 for first year, single site.

Michael Torbert’s popular All in One SEO Pack plugin certainly lives up to its name, garnering over 20,000 users and an average 4.5 rating. It was so successful that Visser Labs decided to expand the original plugin to better accommodate WooCommerce. The result is the All in One SEO Pack for WooCommerce, which enables the original plugin’s features on WooCommerce pages.

The package provides an impressive list of features with usability fit for beginners and experts alike. This original SEO pack plugin offers:

  • Automatic meta tag generation (with manual override)
  • Automatic title optimization for search engines
  • XML Sitemap support
  • Integration with most other plugins
  • Google Analytics support
  • Automatic attachment page redirection to parent posts
  • Automatic notification of site changes for search engines
  • Google AMP (Accelerated Mobile Pages) support

The WooCommerce version simply enables all these features for the meta data on ecommerce pages, including product descriptions and title attributes.

The paid Premium version gives you further features like advanced support for WooCommerce, video SEO modules, and SEO aids for categories, tags, and custom taxonomies.

2. Yoast WooCommerce SEO Plugin by Yoast

$49 single site.

One of the most common reasons people choose WooCommerce is because they’re already familiar with the WordPress interface. These people are likely already familiar with the Yoast SEO plugin as well, a favorite of bloggers for keeping their SEO at the top of its game.

If you prefer the functionality of the Yoast SEO plugin, you’ll be happy to know the company released a special version just for WooCommerce. The Yoast WooCommerce SEO plugin allows you to integrate the original SEO tool into your new ecommerce platform. It also enables you to use the breadcrumbs from Yoast SEO tool, rather than the more rigid WooCommerce breadcrumbs.

Even if you’ve never used Yoast before, you may want to consider this plugin just for its affinity with Pinterest. Yoast’s plugin allows social sharing with a “Product Rich Pin,” a card that appears on Pinterest with additional information. On top of the usual name and favicon displays, the plugin’s Rich Pin also showcases:

  • Price
  • Currency
  • Availability (“In Stock”)

This enhances every share on Pinterest, turning a normal mention into a more detailed product placement. Depending on how strongly you rely on Pinterest, this feature alone could make the plugin worth investing in.

How do you manage the SEO for your ecommerce site? We want to hear your thoughts, so tell us what you think below in the comments section now.

Posted in:
WooCommerce, WordPress

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