Five Ways eCommerce Merchants Can Improve Sales With A Return And Refund Policy
Compared to brick-and-mortar retailers, there’s one area in which eCommerce is at a disadvantage — shoppers can’t examine the goods. However clear product descriptions and images are, there is no substitute to being able to try before buying.
Customers take a risk when they buy a product from an eCommerce store. It might not be what they want. It might not fit. It might not work. All of which breeds doubt that can lead to the shopper abandoning the purchase.
Merchants can combat that doubt with a returns policy that makes it easy for customers to ship goods back and get a refund if they experience buyer’s remorse. Read More »