Machine learning and AI are everywhere. While only 33 percent of consumers believe they use an AI or machine learning service, the reality is that 77 percent actually do. WordPress sites are no exception, with several plugins that incorporate machine learning and AI technologies on the market.
By AI and machine learning, we mean a system or application which can manage a task that formerly required a human being. With machine learning, this means being able to read data and draw conclusions from it, then use those conclusions to add value to a service. For instance, machine learning can help you to adapt and present your content in a better way by analyzing how your average visitor interacts with it. If one piece of content is better than another, an AI and machine learning service might try to show more similar content.
In order to help you better adapt your WordPress site to the advantages of artificial intelligence and machine learning, we’ve put together a list of the 10 most useful WordPress machine learning and AI plugins you can install on your website. We’ve also separated these under the headings of better content, bigger reach, better intuitiveness, and better security.
WordLift: Create Incredible Content
WordLift helps WordPress content creators to develop better content by using data to motivate content choices. Images, graphs, data points, and more, are found by WordLift’s machine learning algorithm based on the type of content your audience has favored in the past.
Content recommendations are made regularly. Reliable facts and sources are provided, in order to make sure your content is correct and relevant to the audience it’s aimed at. You’ll also find recommendations designed around schema markup and AI-powered SEO considerations. WordLift also allows you to create your own site wiki – a helpful tool for modern content marketing.
Recomendo: Present User-Tailored Content
When you load Netflix, YouTube or another video streaming website, you are presented with a list of recommended videos. That list if curated based on several different data points collected from your past viewing and search habits. Recomendo does the same thing, except with WordPress content.
One of the great things about Recomendo is that it requires practically no setup. Simply install the plugin on your WordPress site, drag the widget into your theme, and let the AI and machine learning algorithm do its job.
WatsonFinds: Understand How Emotional Your Content Is
WatsonFinds was developed by IBM in order to analyze the emotional impact of content. If you think your content falls flat with its readers, this is a brilliant way to find how you can increase engagement and resonance.
The plugin works through your WordPress post editor interface and gives your content an emotional score based on the words you choose and other contextual factors.
Take WatsonFinds with a grain of salt. While the app is useful for checking as to whether you’re entirely off-base, it doesn’t always get it right. Bear in mind that as more data become available to it, its accuracy will increase.
After the Deadline: Improve Your Writing
Do you need to get a post out today and feel you haven’t had enough time to check it? After the Deadline comes as a part of Jetpack and enables last-minute contextual spell check. The AI-driven plugin learns from previous mistakes, making it more accurate than conventional spellcheck (see: Word) and will offer you smart suggestions on how to improve your language and create more engaging content on a micro level.After the Deadline will detect style errors, cliches, misused words, biased language, and more.
Similar to other content analysis tools, you’ll find After the Deadline in your WordPress post editor, where you can enable it with a click.
Live Chat 24/7: Have a 24/7 Presence
51 percent of consumers state that a business needs 24/7 availability. For larger organizations, this just means hiring more staff to cover traditionally “out-of-hours” periods. However, for smaller businesses, this can be a problem. Enter the WordPress AI plugin Live Chat 24/7.
As one of the best chatbots for WordPress, Live Chat 24/7 will automatically build a knowledge base to connect questions and answers. This will allow your brand to remain online 24/7 and chat with customers. Because of its AI elements, it doesn’t just repeat stock sentences but learns from real-life conversations you have with customers through the service. Definitely one of the most intelligent and useful chatbots for WordPress.
GTranslate: Open up a World of Possibilities
Access a worldwide market, regardless of what language they speak, with the Google language translator plugin. Simple load the plugin onto your WordPress site and add the translator using either a widget or shortcode.
While Google translate uses a machine learning algorithm to gradually improve its translations, it’s still not 100%. The language will sound awkward in some cases. Several WordPress publishers have found that indicating the content being presented was translated by an app can help to reduce bounce rate.
Darwin Pricing Integration: Increase WooCommerce Store Revenue
Have you noticed that some of your discounts perform better in certain locations? Darwin Pricing aims to optimize your discounts by monitoring your competition in real-time and use artificial intelligence to deliver geo-targeted sales campaigns.
The WooCommerce Darwin Pricing Integration plugin allows for you to integrate this with your WooCommerce store. Instead of targeting customers with a one-size-fits-all approach, you’re able to segment them based on how they’ll perceive discounts and product offerings.
Moreover, as the plugin continues to collect data, it will begin to provide you with future recommendations for your business based on customer behavior in the past.
Did You Mean: Make 404 Pages Better
404 pages are the worst. Dead or missing content can immediately turn a reader off to your website or blog. The Did You Mean plugin makes things a little better by displaying on any 404 pages and presenting visitors with the most contextually similar post available.
Instead of running into a dead end, visitors are then able to continue on your website through a convenient and easy to use funnel. Moreover, Did You Know also helps improve your WordPress search but providing a more user-friendly experience.
Akismet: Defend Against Spam
Askiment is one of the two plugins that comes pre-installed on your WordPress website. It is a tool for detecting and removing spam comments from your site. For a number of WordPress websites, this is incredibly important. There’s nothing worse than having your comment section filled with adverts for products and services you don’t want to endorse.
While Akismet may come loaded with stock WordPress, we’ve included it as it does use AI and machine learning in order to filter spam comments. This plugin is used by millions of WordPress websites, which makes It an example of AI and machine learning technology people use without even realizing it.
Quttera Malware Scanner: Defend Against Malware With AI
Quttera is a malware scanner with a twist: it runs in the Cloud and uses AI and machine learning techniques to achieve the best results.
Instead of just sticking to a predefined list of threats, Quttera adapts over time and recognizes emergent threats which haven’t been seen before. Its ability to recognize unknown threats and protect your site is one of it’s best features and gives it a definite advantage over other malware scanners.
Machine Learning, AI, and WordPress
Machine learning in the WordPress community is relatively new. While the plugins shown above are great for expanding the capabilities of your website, they don’t always work the way you want or expect them to.
We highly recommend testing the plugins with your WordPress site and a small user group, before pushing them live to your entire readership. Recomendo or Kindred Posts may not create too much disruption if they don’t work correctly, but Live Chat 24/7 can.
However, with 72 percent of business leaders agreeing that AI is a “business advantage”, employing these technologies on your site is quickly becoming a case of staying up-to-date with the competition.
Don’t forget to make sure that you manage your WordPress plugin security by following these simple steps.
What machine learning and AI WordPress plugins do you use?